7.10.24

$NOT Shares Tracklist for New Album, Viceroy, Out This Friday, July 12, via 300 Ent

Home to Singles Like “Hilarious” ft. Cochise, “BULLY,” and “Cruel World,” the Moody Viceroy Is $NOT’s First Album Since His Acclaimed 2022 Effort, Ethereal

Critical Praise:

“At a certain point, all these moments added up to one undeniable fact: $NOT is a legitimate star who makes music that will find its way to the ears of millions, no matter where it’s shared on the internet.” – Complex

“The rapper and singer has been one of hip-hop’s most exciting, charismatic and likable young guns for nearly three years now…But musically, Ethereal may be his finest chapter yet: alternately dark and light, dreamy and menacing, dismissive and romantic, evoking angels, demons, winter and summertime.” – GQ

“He’s well on his way to being one of the next independent rappers to make a mainstream splash… $NOT’s got a very particular kind of charisma, and one single at a time, everything’s clicking.” – Pigeons & Planes

“Over the years, $not has evolved from an experimental ASMR-type artist to a distinctive lyricist who’s destined to lead the new wave of the SoundCloud era.” – Miami New Times (cover story)

“Beautiful Havoc presents a spectrum of ever-changing moods, reflecting the binary suggested by its title. The tone is mostly relaxed and casually charismatic, anchored by $NOT’s precise and direct delivery, but there’s a creeping negativity on the margins…There’s enough havoc in the world already—$NOT finds time in his music for more elegant things.” – Pitchfork

“$NOT’s ‘Pressure’ Reveals a Changing Tide in Hip Hop…His nonchalant flow and reserved style does not diminish his dark, heavy lyrics and straight-to-it delivery.” – Teen VogueNow with PLANEBOY on the way, the Detroit hero is ready to soar to new heights.

The Announcement:

Never compromising or softening his style for the sake of mainstream consumption, $NOTapproaches stardom on his own terms. Today, the 26-year-old rapper shares the tracklist for Viceroy, his new album, coming July 12th, via 300 Ent. His fourth studio album, and first since 2022’s Ethereal, Viceroy is a revealing glimpse into $NOT’s sinister worldview, imbued with hard-nosed rhymes, lilting melodies, brutal confessions, and dark humor. The album is home to the recent single “Hilarious,” his second collaboration with Cochise, following 2022’s 2x-Platinum“Tell ‘Em,” as well as standout singles “CRUEL WORLD” and “BULLY.” Deepening his sound as he drills further into his subconscious, the new album continues to prove why $NOT is one of underground hip-hop’s singular stars.

Since releasing his last album, $NOT has kept busy. In 2023, he released two standout new singles: the defiant “Cruel World,” featuring a video directed by Chris Villa, who also directed A$AP Rocky’s “RIOT (Rowdy Pipe’n)” and Ice Spice’s “In Ha Mood” videos, and “Easter Pink,” a laid back slapper with a psychedelic video of its own. The 300 Ent. signee spent much of the year on the road, highlighted by his headlining 33-date “Get Busy Or Die Tour.” With support from Night Lovell, Eem Triplin, and DC The Don, the fast-selling “Get Busy Or Die Tour” connected $NOT with fans from coast to coast – selling over 45,000 tickets.

As he toured and released new singles, $NOT continued to rack up streams on his formidable catalog, powered by fan favorites from his albums – TRAGEDY + (2019), Beautiful Havoc (2020), and Ethereal (2022): several of his songs earned RIAA certifications last year, including “Mean” (GOLD), “Gosha” (PLATINUM), “Tell Em” (2x PLATINUM) and “Beretta” (GOLD). Overall, the hoodie-clad rapper has generated over 2 billion total streams across platforms.

With Viceroy out this week, keep an eye on the young rapper as he continues to evolve into an icon on his own uncompromising terms.

Pre-save Viceroy: https://snot.lnk.to/Viceroy

Watch “Hilarious” ft. Cochise: https://www.youtube.com/watch?v=n8azJJsbkmU

Viceroy TRACKLIST
1. DESPERADO
2. BULLY
3. CRUEL WORLD
4. WHEN LIFE GETS RUFF
5. HILARIOUS FT. COCHISE
6. HITMAN
7. 2005 (interlude)
8. GREEN TEA
9. DECEIVED
10. HARMONY
11. WHT U DONE
12. DEADMAN
13. HELP REFUSER
14. LONELY MF
15. THE FLYEST
16.TOXIC
17. MY SHORTY THUGGIN’

 

For inquiries, please contact Kerry Harrison, Audible Treats

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Links:

instagram | twitter | soundcloud | youtube | spotify | merch

Pre-save Viceroy: https://snot.lnk.to/Viceroy

“Hilarious” ft. Cochise: https://snot.lnk.to/Hilarious / https://youtu.be/n8azJJsbkmU

Buy Tickets to “Get Busy or Die 2024″: https://snot.xyz/tour

“Bully”: https://snot.lnk.to/Bully / https://www.youtube.com/watch?v=Qw9v5Gp4bu4

“0%” ft. ZillaKami: https://snot.lnk.to/ZeroPercent / https://www.youtube.com/watch?v=c2LSCzQScsw

“Cruel World”: https://www.youtube.com/watch?v=yQrccbjQbP4 / https://snot.lnk.to/cruelworld

“Easter Pink”: https://snot.lnk.to/EasterPink / https://youtu.be/D3psPKLXTuE

Tickets for “Get Busy Or Die Tour”: https://snot.xyz/tour

“BENZO”: https://youtu.be/51VT49Z1nX0

“5AM”: https://www.youtube.com/watch?v=B7Q8vhuzz5E

Ethereal: https://snot.ffm.to/ethereal

“Doja” ft. A$AP Rocky: https://youtu.be/xiVqKFDqxyg / https://snot.ffm.to/doja

“GO!”: https://youtu.be/XYnMAnZTQu0

“RED”: https://youtu.be/wYTQ5ELGH-M

“Whipski” ft. Lil Skies (dir. by Cole Bennett): https://snot.ffm.to/whipski