6.21.2024

Video: Icewear Vezzo – “Aiight” ft. Peezy

Detroit’s Prodigal Son Links Up with Fellow Motor City Mainstay Peezy

Critical Praise:

“His latest project basks in the idea that an album this regionally specific can still have nationwide appeal.” – Pitchfork

“The King of contemporary Detroit rap” – HYPEBEAST

“As a Detroit hip-hop veteran, Icewear Vezzo has earned his position in the city’s hierarchy. With his first mixtape, The Clarity, dropping in 2013, and turning into a series, along with his presence in Detroit, the groundwork he’s put in over time is respected.” – XXL

“I don’t think a day will go by moving forward where he isn’t one of the main points in every conversation about rap all over the world.” – Lyrical Lemonade

The Video:

Captivating with his raw and passionate street raps, Icewear Vezzo dives deep into the gritty realities of his life. Today, he shares “Aiight” featuring Peezy, his new single. Trading bars over a classic Detroit-style beat, the rappers deliver an iced-out charismatic performance that highlights their raw lyrical prowess and unfiltered narratives. In the accompanying music video, directed by Suave, Vezzo sits down with a therapist, candidly discussing his ‘problems’ which include filling his hands with diamonds, spending cash on glocks, putting tags on opps, and dropping $40K on a watch. Peezy joins in on the action, taking his turn in the therapist’s armchair to boast about his relentless ambition and hustle, waking up every day just to chase the paper. The video creatively visualizes their therapy sessions in juxtaposition with the rappers posted up with their crew by an idyllic suburban mansion, adding a unique twist to the themes of wealth, power, and survival.

“Aiight” is one of many singles that Vezzo has dropped following the release of his prolific album, Live From The 6. Live From The 6 is a down-and-dirty collection of sinister street stories, alternating raw hustler’s anthems that elucidate the mindset required to escape rough circumstances with thoughtful reflections on the toll life on the streets take on those who make it out. The album features appearances from DaBaby (on recent single “Perfect”) and YTB Fatt (on street hit “Come Outside“), and rolls out the red carpet for Vezzo’s fellow 6 Mile native: Detroit star Babyface Ray. The culmination of Vezzo’s evolution from street-level hustler to a global ambassador for Detroit rap, Live From The 6 is available everywhere via Iced Up Records/Quality Control Music.

Watch “Aiight” ft. Peezy: https://www.youtube.com/watch?v=Hu5lj28MmlA

Stream “Aiight” ft. Peezy: https://foundation-media.ffm.to/aiight

For more info about Icewear Vezzo, please contact Michelle or Annjie

The Background:

Respected from The A to The Bay and everywhere in between, Icewear Vezzo helped build the Detroit rap scene into the flourishing behemoth it is today. Since releasing his first mixtape The Clarity in 2013, Vezzo built a large and loyal fanbase in The Mitten and beyond, feeding the streets and his 131k YouTube subscribers with high-quality releases and representing for Detroit on tracks by Big Sean, G Herbo, Drakeo The Ruler, DJ Mustard, Zaytoven, and many others. The 31-year-old artist frequently collaborates with other major figures in the Detroit scene, including Peezy and Babyface Ray. Vezzo made waves with songs like “Meg Thee Stallion” ft. Babyface Ray, GT & Veeze (7.8 million YouTube views. named one of the Best Songs of 2020 by Passion Of The Weiss), “The Sit-Down” ft. Babyface Ray (6.2 million views), and “Dog Action” ft. Rio Da Yung OG (10 million YouTube views).

In addition to his heavy stature in the rap game, Vezzo makes moves as an entrepreneur in multiple industries. He’s the owner of his own label Iced Up Records, recently launched the Iced Up Films, a production company whose first film Price Of Love (starring Vezzo himself) is available for rent on Amazon, and is the CEO of his own clothing company Drank God Clothing. Though he’s a self-made man, Vezzo never forgets to give back–his company Iced Up Realty focuses on providing affordable housing in the Detroit community in which he was raised, and he teamed up with his mom to start The Detroit Rappers Organization, which is heavily involved in seasonal giveaways and field trips for Detroit’s youth.