3.4.2024

Video: YTB Fatt – “Brazi Blue Cheese”

The Bread Gang Rapper Keeps His Hot Streak Going With A New Street Anthem

Critical Praise:

“YTB Fatt has been bubbling out of Memphis, specifically in the past few months. Though he’s yet to release an official body of work, he’s slowly gained momentum as the one to look out for in Memphis.” –HotNewHipHop

“He has been making a lot of noise in his hometown of West Memphis in the past few months. His singles “Come & Get Me,” “In My City,” and “At The Store” featuring Bankroll Freddie became some of the rapper’s regional hits.” – REVOLT

The Video:

Known for breathless flow and effortless flexes, YTB Fatt is taking the Dirty South by storm. He continues to prove why he’s next up, sharing “Brazi Blue Cheese,” his new single. Inspired by Gumbo founder Luka Brazi, the track finds Fatt spitting ferocious bars as he compares himself to the successful cannabis brand’s founder over menacing and pounding 808s. A boss in his own right, Fatt has made his way to the top of his city, learning lessons along the way: “It’s a hard knock life in this sh*t / I almost lost my life to this sh*t.” The video gives a glimpse into Fatt’s life as a rising rap star, as he gets lit in the studio and performs for rabid crowds.

“Brazi Blue Cheese” continues YTB’s Fatt’s streak of energetic bangers, following recent singles “Secrets” and “I Luv U.” With Moneybagg Yo‘s Bread Gang behind him and over 140 million streams in the bank, YTB Fatt had a breakout year in 2023, highlighted by his recent mixtape Who Is Fatt. His first full-length project, Who Is Fatt charted on Billboard and Apple Music, reaching #4on Billboard’s Heatseekers Albums and charting as high as #12 on Apple Music’s All-Genre Album Chart and at #6 on Apple Music’s Hip-Hop Albums Chart. The project is home to his breakout hit “Get Back” (18 million YouTube views), and the Pitchfork-praised “Poppin It Hard,” plus guest appearances from Rob49, Big Homiie G and FTO Sett. Fatt followed up Who Is Fattwith the no-holds-barred 10-pack Foxes Only, featuring guest appearances from Lil Yachty, GloRilla, and BabyDrill. Both Who Is Fatt and Foxes Only are available on all platforms via Loaf Boy Ventures / 10K Projects.

YTB Fatt has been rising steadily in the Dirty South since the beginning of last year. Born and raised in West Memphis, Arkansas, just across the Mississippi from the Tennessee rap hotbed, YTB Fatt caught the attention of an impressed Moneybagg Yo with songs like “Played Out” and “Don’t Crash.” Moneybagg Yo quickly signed Fatt to his Bread Gang label, collaborating with Fatt on the hit “Shot Off Gumbo” (11 million YouTube views) and connecting Fatt with Lil Durk on “Rock Out“–both of Yo and Fatt’s collaborations appeared on the Memphis rapper’s Hard To Lovealbum. Since then, Fatt has continued to drop more street hits, and has become an in-demand featured artist, working with artists like Trippie Redd, Rob 49, Icewear Vezzo, and many, many others.

With two successful mixtapes under his belt, Fatt is tirelessly working to reach the top of the rap game. Stay tuned for much more.

Stream “Brazi Blue Cheese”: https://ytbfatt.lnk.to/brazibluecheese

Watch “Brazi Blue Cheese”: https://www.youtube.com/watch?v=GdWUYnWohOs

Credit: @princedaphotographer

Please contact Michelle or T’Keyah for more info.

The Background:

YTB Fatt, a rising hip-hop artist, is making waves in the music industry. Born and raised in West Memphis, Arkansas, YTB Fatt recently made Miami his new home base, joining the inner circle of renowned rapper Moneybagg Yo. With the support of Moneybagg Yo, YTB Fatt is poised to make a significant impact on the rap scene. Despite his intimidating rap persona showcased in his songs and videos, YTB Fatt is surprisingly humble and polite in person. He expresses his admiration for Miami, still smitten with the vibrant city since his move in October. YTB Fatt’s upbringing in the Memphis region was tough, and he acknowledges the faster pace of Miami compared to his hometown. YTB Fatt’s journey into music began in 2019 when he transitioned from his previous passion for gambling. He dedicated himself to rap, performing relentlessly in West Memphis and building a reputation for his captivating stage presence. It was his talent and drive that caught the attention of Moneybagg Yo, who took him under his wing as a mentor. YTB Fatt’s video, “I Told You That” showcases his raw talent and ambition. With a series of weekly releases lined up, he aims to prove himself in the industry. YTB Fatt is determined to make his mark and solidify his position as one of the hottest up-and-coming rappers on the scene.