2.22.2024
CENTRAL CEE RETURNS WITH HIS FIRST SINGLE OF 2024, THE INTROSPECTIVE “I WILL”
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The Announcement:
(February 22nd, 2024 – New York, NY) Central Cee has released his first single of the year, the quasi-ballad, “I Will.” Following his attendance as the only UK Rapper at this year’s Super Bowl, the track sees the 25-year-old West London-hailing musician showcasing the breadth of his talent, as he sings and raps in synchronicity, creating an undeniably addictive chorus that is sure to linger long after listening. The romantic-leaning lyricism sees Cench reflecting on a love interest in the club: “You didn’t put on YSL just to go bed all by yourself.”
The accompanying video was filmed in Brighton and tells the story of a beautiful, lonely girl, looking for love, with Cench narrating her life. Interspersed with performance moments from Cench himself, the video is a powerful and cinematic offering that perfectly compliments the introspective and reflective mood of the single. “If nobody will, I will.” The new offering follows on from last year’s raw, unfiltered rap release, “Entrapreneur”, which took an authentic look back into Cench’s journey to the top, and his hectic schedule of the past two years.
Both solo moments land in the wake of the enormous success of Central Cee’s collaborative project Split Decision with Dave, and stand-out single “Sprinter,” the latter of which was crowned as the most played song of 2023 on Spotify in the UK. The single also became the longest-running number-one rap song in the UK, holding the position for 10 weeks. Cench also rounded off an incredible year with two huge features; “Too Much” with The Kid LAROI and Jung Kook, and “Nice To Meet You” with longtime friend PinkPantheress.
Just last week, Central Cee won two further MOBO Awards, for Best Male and Song Of The Year for “Sprinter,” giving him a total of six MOBO Awards. He is also nominated for four Brit Awards at this year’s 2024 ceremony in March: ‘Artist of the Year’, ‘Song of the Year’ for both “Sprinter” and “Let Go”, and ‘Best HipHop/Rap/Grime Act’.
Last year, Central Cee became the first UK Rapper to hit 2 billion streams on Spotify alone. With an inimitable trajectory, Central Cee has over 6 billion worldwide global streams and is truly unstoppable.
CONTACT:
For further information about Central Cee, please contact
Michelle McDevitt, Audible Treats
Kevin Grossi, Audible Treats
Joss Meek, Wired PR
Michelle Odedina, Columbia Records
The Background:
Central Cee has an undeniable magnetism. On Christmas Day 2021, in the wake of his enormous Pink Pantheress-sampling single “Obsessed With You,” he released a GRM Daily Duppy (a performance on one of the UK’s most popular street rap platforms), which went on to be the highest charting in history. This year, after a stellar position in 2022’s BBC Sound Poll, Central Cee consequently received an astounding three BRIT Award nominations, for Best New Artist, Best Song, and Best British Hip Hop, Rap, Grime act. Late last year, Central Cee won Best Male Artist and Breakthrough Artist of The Year at the GRM Awards, accolades which add to his already incredible position as Spotify’s Radar Artist and YouTube’s Artist On The Rise, not to mention his recent double gong win at the MOBO Awards for Best Newcomer and Best Drill Act. The young superstar is currently gracing the cover of The Face Magazine, where he reveals the motivations that drive his rapid rise to the top.
With co-signs from The Guardian, Pitchfork, NME, Clash, The Face, Complex, Crack, the late Virgil Abloh and other global music icons, Central Cee is taking over, and the 23 mixtape’s arrival is certain to propel him even further on his unparalleled journey.
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