10.13.2023
Single: GROOVY – jersey luv (turn me on)
The Viral Singer Known For His Jersey Club/Rap/R&B Hybrid Shares an EP With Five Versions of His Breakout Hit, “jersey luv” ft. B Jack$, Which Recently Surpassed 1 Billion Short-Form Video Views
Critical Praise:
“One of our new favorites!” – BET
“‘Jersey Luv’ is a love letter not just to Jersey itself, but to the creative force of its residents.” – Earmilk
“Hailing from New Jersey, GROOVY brings something new and fun to the intersection of R&B, House, Club and Pop.” – Def Pen
The Single:
Born and raised in Union County, New Jersey, rising singer GROOVY is melding his state’s signature club sound into new shapes. Today, the viral singer offers several versions of his signature hit, releasing a new pack of remixes to his “jersey luv (turn me on)” single. As the title implies, the single is a Jersey affair, blessed with a club instrumental by Alejandro and a standout rap verse from Newark’s B Jack$. GROOVY is the star of the show, floating over the hectic instrumental with supernatural cool, reliving a moment of romantic passion as the beat shifts tempos and brings in squeaking sound effects. The song became a viral sensation behind a hip-shaking trend highlighting the song’s most prominent tempo change, as GROOVY says “Ale, speed it up” and the producer obliges. To date, the song has racked up over 1 billion views across platforms like TikTok (457k creations) and Instagram Reels (over 324 million plays and 33 million engagements).
“jersey luv is a flashback to the most passionate experience of my life thus far,” says GROOVY. “The song is heavily drunk on love, like a honeymoon phase of a fling. The sultry melody and dynamic arrangement personify the lustful obsession two people can share.”
The new pack features sped-up, slowed-down, instrumental, and clean versions of the song, and also comes along with a cinematic new music video. Meanwhile, “jersey luv (turn me on” continues to build momentum, and reach new commercial peaks: the song has racked up over 24 million streams to date, including 115k streams just last week.
Stay tuned for more from GROOVY, as he continues to blend genres and build a devoted fanbase with his honeyed vocals.
Follow GROOVY on socials: instagram | tiktok | spotify
Credit: Anaya Ford
Please contact Michelle or Destiny for more info.
The Background:
Born and raised in Union, New Jersey, GROOVY is an independent New Jersey-based artist whose musical expression defies genre. Growing up in a musical household with a father who was a global touring house DJ, GROOVY grew up on a steady diet of house music and hip-hop. The 24-year-old artist recalls witnessing creativity at its finest at a very young age, as artists from all over the world made pit stops at his childhood home to collaborate with his father. In 2023, GROOVY is fearlessly embarking on a new musical journey, abandoning his roots in alternative hip-hop and moving towards a new, eclectic sound, effortlessly blending the R&B, Neo-Pop and House genres while leaving listeners with infectious music fit for late nights on the dance floor.
Links:
jersey luv (turn me on) Pack: https://groovy.lnk.to/jerseyluvpack
“jersey luv (turn me on)” Music Video: https://youtu.be/3qUkzh4nITo?si=YWPZFbcRt-qn7-Lc