6.29.2023
FOREVER 21 JOINS ROLLING LOUD AS THE OFFICIAL PARTNER OF THE ICONIC MULTI-CITY HIP-HOP MUSIC FESTIVAL
Bunny’s Bae Bar founder Bunny Zingler
The Announcement:
(Los Angeles, CA) – (June 29, 2023) – Forever 21, leading fashion retailer, and Rolling Loud, the world’s biggest rap festival brand, today announced its next installment of Forever 21 x Rolling Loud. The fashion brand will continue its multi-city partnership with the music festival as an official partner of Rolling Loud Miami, presenting an on-site activation, a limited-edition fashion collection and an in-store launch event.
“We are excited to launch our second collection with Rolling Loud and Bunny’s Bae Bar because we have this collective opportunity to engage with our customers in one of their most amazing life moments – activating on festival grounds with fashion and beauty that allows them to self-express,” said Winnie Park, CEO, Forever 21.
Bunny’s Bae Bar founder and social media star Bunny Zingler will again team up with Forever 21 to welcome Rolling Loud guests to a beauty and fashion oasis on festival grounds. The Forever 21 x Bunny’s Bae Bar on-site festival activation is a one-stop-glam-shop with everything fans at Rolling Loud need to refresh and elevate their festival looks, including shoppable Forever 21 x Rolling Loud Miami merchandise, hair extensions, accessories, biodegradable glitter makeovers, beauty touch ups, as well as Insta-worthy photo opportunities and unique giveaways.
“I’m so excited to bring our second Forever 21 x Rolling Loud collection home to Miami. As Rolling Loud’s original and flagship festival, I know how our Miami fans turn out their looks, so we wanted to pay homage to the city – keeping it bright and fun, while still being able to keep cool in the heat! I hope this collection will continue to inspire others to be bold, have fun and express themselves through fashion.” – Bunny Zingler, Founder & Creator of Bunny’s Bae Bar.
The limited-edition Forever 21 x Rolling Loud Miami collection, co-designed by Rolling Loud, embraces the sizzling summer heat with lightweight and trendy styles, inspired by Miami, with beachy graphics and vibrant colors, all adorned with the Rolling Loud logo. The collection features eleven styles, including a sexy pink bikini, stylish tube and tank tops, a breezy button-down with matching shorts, a racing-themed one-piece and a camouflage-inspired skirt, and the best-selling varsity jacket featured in the Forever 21 x Rolling Loud California collection. Sizes range from XS-L, at a price range between $24.99-$79.99.
The exclusive collection will be sold in select Forever 21 Miami stores, on Forever21.com, the Forever 21 mobile app and on-site at the Rolling Loud Miami festival on July 21-23.
CONTACT:
For Rolling Loud:
Please email rollingloud@audibletreats.com
For Forever 21
Madison Bell, madison.b@forever21.com
For Authentic Brands Group
Giana Elenterio, gelenterio@authenticbrands.com
The Background:
About Rolling Loud
Founded by 6-time Billboard Hip-Hop Power Players Matt Zingler & Tariq Cherif as a one-day Miami show, Rolling Loud has grown into a global phenomenon, hosting festivals on both US coasts and in multiple international locations. Rolling Loud is the premier festival brand in hip-hop, known for its expert curation of wide-ranging lineups that reflect the state of the genre.
2022 was Rolling Loud’s biggest year yet. The festival returned to their home base of Miami for their largest event to date, headlined by Kid Cudi, Kendrick Lamar, and Future, and the inaugural Rolling Loud Portugal, which brought an international array of all-stars to the beaches of Portimåo, Portugal. The festival’s busy 2022 continued with the first ever Rolling Loud Toronto, headlined by Future, WizKid, and Dave, and the third annual Rolling Loud New York, headlined by Nicki Minaj, A$AP Rocky & Future.
In 2023, Rolling Loud expands its empire even further, returning to Los Angeles for Rolling Loud California, debuting Rolling Loud Thailand, its first-ever Asian festival, and staging three European shows including Rolling Loud Portugal, and the inaugural editions of Rolling Loud Rotterdam (NL) and Rolling Loud Germany.
About Forever 21
Forever 21 is a fashion industry leader making the latest trends accessible to all while inspiring unique style and confidence. With a renewed focus on the customer experience, the brand offers high style designs and fashion basics with compelling values and a dynamic store environment. While driving innovation across e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today’s preferred destination for the fashionable consumer. Forever 21 is located in more than 572 locations globally and online. For more information visit Forever21.com.
For more information or to find a store location, please visit: www.forever21.com.
Follow @forever21 on Instagram, Facebook and Twitter.
Links:
website | facebook | twitter | instagram
For full information, head to
https://www.rollingloud.com
Check out Rolling Loud on Twitch: twitch.tv/rollingloud