2.28.2023
Serato Partners with TEC Leimert and The UNDEFEATED Foundation for “The Audio Affect Series”
An Incubation Program for Black Musicians, Producers, and Artists in South Los Angeles
The Leading Music Software Company Teams up with the South L.A. Career, Entrepreneurship, Technology and Entertainment Non-Profit, and the UNDEFEATED Foundation to Educate and Inspire the Next Generation of Producers and Musicians
Serato Reaffirms Its Mission to Empower and Amplify Black Creators
The Announcement:
An integral part of hip-hop culture for more than 25 years, Serato understands the value of providing the next generation of producers and artists with the tools they need to succeed. With a focus on amplifying Black voices and leveling the production playing field, Serato announces “The Audio Affect Series,” a new incubation program for young Black producers and musicians in South Los Angeles.
“The Audio Affect Series” arrives as part of a new partnership with TEC Leimert, a technology, entrepreneurship and entertainment focused non-profit in South L.A., and the UNDEFEATED Foundation, a non-profit founded by the globally recognized sneaker boutique and sportswear brand that focuses on inspiring the next generation of leaders through education, sport, nutrition and social justice.
“Community, creativity, growth, and support are at the heart of our three organizations,” says OP Miller, Artist Relations Manager, Serato. “This initiative is not only built to support the historically rich Leimert Park community, but also to provide resources to emerging creatives from the neighborhood so they are able to grow and sustain artistic output.”
Kicking off on March 24th, Audio Affect Series is a program that offers a series of workshops that allows community members to learn tricks of the production trade from professional producers and musicians. The courses will focus on Serato Studio 2.0, the game-changing digital audio workstation, the most robust and intuitive program on the market for making beats. Developed in collaboration with 2x-Grammy nominated artist and TEC Leimert’s Music Technologist, ill Camille, the Audio Affect Series workshops offer hands-on experience for participants and will feature acclaimed L.A. musicians as guest mentors. This summer, Serato plans to officially release a compilation of the best beats and songs created by Audio Affect Series participants, giving the young artists the spotlight they deserve.
Applications for The Audio Affect Series are now open, with the first workshop scheduled for March 24. Follow @seratostudio and @tecleimert on Instagram for all the latest updates, and click HERE to register for a workshop.
Read more about the partnership and the “Audio Affect” series here: https://the-drop.serato.com/culture/the-audio-affect-series/
Register for an Audio Affect workshop HERE
Please contact Kevin or Chris for more info.
About Serato:
Always ahead of the curve, Serato has changed the game before and they’re about to do it again. The audio production experts have outdone themselves with Serato Studio 2.0, the fastest and most intuitive DAW on the market for making beats. The new DAW provides a robust home for the revolutionary Serato Stems technology, a monumental innovation in the world of sampling and audio manipulation.
“Serato Stems is the biggest moment in sampling since the MPC,” says Cookin Soul, the GRAMMY Award-winning producer/DJ
Stems has already made a major impact in the world of DJing, with viral Stems-created remixes of Coi Leray’s “Players” and Beyoncé’s “CUFF IT” making waves, and its inclusion in Serato Studio 2.0 allows for even more refined sounds and fresh flips. A new functionality that gives producers the fluidity and inspiration to keep up in this digital age, Stems is only getting started.
Check out Serato Stems in Studio 2.0: https://serato.com/studio/stems
About TEC Leimert:
Since 2018, TEC Leimert has been facilitating opportunities for Black and brown folks in industries like music, film, tech, TV, gaming, and fashion. This is a crucial step in closing the wealth gap, creating social capital in underserved communities and ensuring a diverse industry in the entertainment capital of the world.
“TEC is an acronym: Technology Entertainment Convergence. We’re thinking about the future – about our creative talent in the city, specifically South L.A. and how to prepare folks with 21st century job skills in creative industries.” – Rashidi Jones – South L.A. native, Board Chair and Co-Founder of TEC Leimert
TEC Leimert continues a legacy of creativity, community and innovation that has been at the core of the Leimert Park neighborhood for decades. The neighborhood has been home to numerous iconic institutions across all creative mediums. Some include the Brockman Gallery, the first major art gallery run by and for Black artists, founded by brothers Dale and Alonzo Davis in 1967; and Maverick’s Flat, the iconic live performance venue that hosted The Temptations, The Commodores and Parliament Funkadelic, among others. In the 1990s neighborhood health food market the Good Life Cafe would become infamous for its open mic nights that were frequented by Freestyle Fellowship, Aceyalone, The Pharcyde, Abstract Rude and Jurassic 5 and many other icons of L.A. ‘s alternative hip hop scene.
Today, this legacy is alive and well in Leimert Park. In 2022, TEC Leimert hosted a collection of artists including Dibia$e, Iman Omari and Gwen Bunn at their technology conference which is held annually in the area. The community was invited to enjoy performances from DJs as well as to learn from music producers who shared production tips. Many modern day music giants also call Leimert Park home, including Georgia Anne Muldrow, Terrace Martin, Kamasi Washington, DJ Battle Cat, and Dom Kennedy to name a few.
About UNDEFEATED:
UNDEFEATED is a globally recognized sportswear brand and one of the most well-curated sneaker boutiques in the world. A culture of philanthropy has been a part of the UNDEFEATED DNA since their doors first opened on La Brea in 2002.
The UNDEFEATED Foundation was officially established in 2020 to formalize 20+ years of the brand’s philanthropic work and create an organization that would have a long lasting impact on our community. The mission of the UNDEFEATED Foundation is to inspire the next generation of leaders through education, sport, nutrition and social justice.
Artist Quotes about Serato and Stems:
“Serato Stems is the biggest moment in sampling since the MPC,” says Cookin Soul, the GRAMMY Award-winning producer/DJ
“There have been certain groundbreaking things that have changed the art of DJing: The invention of Serato; not having to carry records; the invention of Phase; not having to worry about vibration in a live setting. I think Serato Stems will be bigger than all of them from a creative standpoint. This is about to be the most fun I’ve ever had DJing. I’m telling you, my brain is on fire!” – DJ Jazzy Jeff
“With this update, Serato Studio is the center of my universe. This is a big moment for music production.” – Grammy-nominated Producer DJ Khalil
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