12.14.2022

TikTok Treats, Week of December 12th

Lady Gaga Goes Wednesday Addams, Metro Boomin & The Weeknd Creep On The Low, Baile Funk Booms, and More From Music On TikTok

The News:

Each week, the TikTok Treats newsletter gives a snapshot of the state of music on TikTok, touching on trending hits, emerging artists, superstar moves, ascendant memes, and much more. This week’s trends run the gamut from acoustic ballads, to garage punk classics, to familiar R&B samples, but each one showcases the unique creativity the TikTok community injects into every track.

Last week, TikTok shared its Year On TikTok 2022 celebration, with three music categories that included The Hitmakers (Top US Artists, Lizzo), The Playlist (Top US Songs, “Sunroof” by Nicky Youre & Dazy), and Emerging Artists (including rising stars like Steve Lacy, Ice Spice, GloRilla, and more). In case you missed it, TikTok also released an extension to its YOTT 2022 report that took a deeper look at the music that trended and charted over the year. You can find that report, which discusses some of the most important music storylines of 2022, HERE.

Check out this week’s trends below

From Nirvana’s “Something In The Way” from The Batman to Kate Bush’s “Running Up That Hill” from Stranger Things, TikTok creators love to express their love for their favorite movies and TV by sharing and creating videos to the tune of music from their soundtracks. The latest TikTok obsession is Wednesday, the new Tim Burton-produced Addams Family series on Netflix. In a pivotal scene from the series, the titular character, portrayed by Jenna Ortega, performs a flailing and expressive dance to “Goo Goo Muck,” a 1981 cover of a classic garage rock single by legendary punk band The Cramps. With over 80k video creations to date, “Goo Goo Muck” is the go-to soundtrack for anyone attempting to mimic the choreography from Wednesday’s big dance, ranging from cosplayers to high school teachers, or to flash back to their favorite Addams Family moments. In an interesting phenomenon, many TikTok creators do their version of the dance to the tune of a sped-up version of “Bloody Mary,” the 2011 single by Lady Gaga. With over 1.9 million video creations, “Bloody Mary” has become a phenomenon, with Mother Monster herself joining the trend in a video that generated over 8 million views. The newfound attention is benefitting both The Cramps and Lady Gaga, as “Goo Goo Muck” reached the Top 10 of Spotify’s U.S. Viral 50 and Gaga’s “Bloody Mary” reached the Top 25.
The holiday season typically finds us all in the mood for heartwarming stories and messages of appreciation for our loved ones. Drawing inspiration from Billie Eilish’s acoustic ballad “TV” (585.1k+ total creations), the TikTok community celebrates the time spent with their family and friends. Using Billie’s touching lyrics, “I’ll be in denial for at least a little while/What about the plans we made,” creators document bittersweet moments of gifting their nieces jewelry from a lost parent, watch their adorable children learn to dance, and reflect on the memories shared with their exes. Billie also interacted with the sound on her own TikTok page, sharing a video of herself laying on a hammock.
21 Savage, and The Weeknd’s “Creepin” inspired TikTok’s music lovers to explore the origins of the track. Boasting over 25.7K+ creations, the Mario Winans-sampling track finds creators describing how ‘90s babies listen to The Weeknd’s verse, humorously reenact the creative process behind the song, and reveal the original sample source. In other videos, creators use The Weeknd’s soulful hook to refuse to learn more from co-workers about their breakups or take criticism about their makeup.
PinkPantheress skyrocketed to fame on the back of the TikTok success of songs like “Just for me” and “Break It Off,” and now the British singer-songwriter is taking the platform by storm once again with her song “Boy’s a liar.” Initially teasing the electro-pop track with a snippet in October, PinkPantheress released the song in November and it’s gone on to rack up over 325K creations. The TikTok community resonates with the lyric “That boy’s a liar” as they reflect on failed relationships and relationships that never happened. Celebrities like Jordyn Woods and Khalid are catching on, with Jordyn using the song to soundtrack her GRWM for the premiere of Avatar: The Way of Water and Khalid using it to soundtrack his parking lot boogie moment. On her own account, PinkPantheress used “Boy’s a liar” to express her gratitude for the incredible impact her fans on TikTok have made on her career.
Valentine’s Day may be months away but love is in the air on TikTok. Sparked by H.E.R.’s dreamy 2017 track “Every Kind Of Way” (112K+ creations), creators write options of things to do and places to go on note cards and pieces of paper for their partners to blindly choose and create a day of fun. While some creators participate in the trend to give their partner a relaxing day, others participate in it to trick their partner into doing chores around the house. The song also soundtracks creations from those who want to do the trend with their partners or adorable toddlers, but also really want to go to Texas Roadhouse and Starbucks.
Baile funk, the energetic genre of hard-hitting electronic music that originated in Brazil, is massively popular on TikTok all over the globe, with WZ Beats’ funk-inspired “Beat Automotivo Tan Tan Viral” reaching TikTok’s Top 10 Tracks of 2022. Baile Funk is having a major moment on TikTok this week, led by “Tubarão Te Amo,” a danceable banger by DJ LK da Escócia & Tchakabum & MC Ryan SP. The song is at the center of a “Dance Battle” trend, in which creators at home, at graduation, or at The Louvre, hit an aggressive, arm-swinging dance. “Tubarão Te Amo” kicked into extra gear with the start of the World Cup, with fans using the dance to celebrate goals and wins by their favorite teams. Just last week, Brazil’s national soccer team celebrated a goal as a group by hitting the “Tubarão” dance during their World Cup victory over Switzerland. The dance has propelled “Tubarão Te Amo” to major streaming success–the song has over 41 million streams on Spotify alone, and recently reached #2 on the service’s U.S. Viral 50 chart.

Legendary rapper Lil Wayne just scored his first Diamond-selling single, with over 10 million units sold. His 2008 #1 hit single “Lollipop” crossed the threshold just this week, and in a recent video, the artist gave partial credit to TikTok’s “Lollipop” Challenge for helping push the song over the finish line. With over 595k video creations on TikTok, it’s clear that the sugary rap song will remain a part of the cultural lexicon for years to come.

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Annjie Houston, Destiny Riley, T’Keyah Hayes, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

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Metro & The Weeknd, Lady Gaga, Baile Funk and More TikTok Trends to Warm Up The Winter

12.14.2022

TikTok Treats, Week of December 12th

Lady Gaga Goes Wednesday Addams, Metro Boomin & The Weeknd Creep On The Low, Baile Funk Booms, and More From Music On TikTok

The News:

The Background:

Links: