11.17.2021

Video: Smokepurpp – “Shoot First“

Critical Praise:

XXL Class of 2018 Freshman

“Purpp has caught the ears of everyone from The Weeknd and D.R.A.M. to Chief Keef and Travis Scott, and the 19-year-old rapper is in position for a rapid ascent” – Pigeons & Planes

“If you’ve not been following along, the rise of young Miami rapper SmokePurrp – alongside that of his longtime pal and collaborator Lil Pump – has been one of the more exciting rides in rap’s underground this year” – Noisey

“Out of all the SoundCloud and Florida rappers that have gained floods of attention and acclaim in recent years, Smokepurpp has stood as one of the movement’s strongest proponents and artists.“ –HYPEBEAST

The Video:

Known for his lightning-quick, hard-hitting bangers, Smokepurpp is an ideal ambassador for the South Florida scene. Giving a glimpse into his high rolling lifestyle, Purpp shares “Shoot First,” his new single. Wielding a rapidfire flow atop elegant pianos and distorted 808s, Purpp works through his aggression, gleefully inviting smoke from anyone who’d try him. In the video, directed by All The Smoke, the Alamo Records rapper wears his sunglasses at night, as he gambles with house money at the poker table and using his winnings to make it rain.

“Shoot First” is Purpp’s first single as a lead artist since 2021’s “Not Your Speed” ft. Lil Gnar, but the Miami native has kept busy in the meantime, collaborating with the likes of Masked Wolf, Rarri, and Mike Stone. The rebellious rapper is hard at work on his next project, his first since Psycho (Legally Insane) EP and his first full-length since the ferocious 2020 mixtape Florida Jit.

Stay tuned for much more music from the former XXL Freshman before 2022 comes to a close.

Watch “Shoot First”: https://www.youtube.com/watch?v=rYmvfst2Wjw

Stream “Shoot First”: http://smokepurpp.lnk.to/ShootFirst

Please contact Michelle or Kerry for more info.

The Background:

The Chicago-born, Miami-raised rapper and producer Smokepurpp has been one of the cornerstones of Florida’s burgeoning rap scene since the release of his “Ski Mask” video in 2015. The buzz from the video and other singles with close friend Lil Pump culminated in a record deal with Alamo/Interscope Records and Travis Scott’s Cactus Jack Records. The 21-year old Purpp quickly went to work, collaborating with Scott, Yo Gotti, Pump, and more. His debut release, Deadstar, spawned the gold-certified single “Audi” and generated features from The New York Times, Rolling Stone, Pigeons & Planes, XXL, Mass Appeal, and many more. The follow up release, Bless Yo Trap, was a collaboration with Grammy-nominated producer Murda Beatz, boasted the standout single “123” and collaborations with Lil Yachty, Offset, and A$AP Ferg. 2018 has been a banner year for Purpp so far, thanks to his selection on the 2018 XXL Freshman list, the release of “Nephew,” his Gold-certified collaboration with Lil Pump, which has over 100M streams across all platforms, and “I Love It,” the Kanye West and Pump collaboration which Purpp co-wrote and debuted at number 6 on the Billboard Hot 100. After delighting his fans with the Lost Planet EP in April, Purpp closed 2020 out with the highly-anticipated Deadstar 2. In 2020, Purpp released his project Florida Jit, with appearances from Lil Pump, Denzel Curry, and more.