11.9.2022

TikTok Treats, Week of November 7th

Mariah Carey Defrosts Ahead of Christmas, Lil Uzi Vert Wants To Rock, Lola Brooke Warns Creators Not to Play with It, and More From Music on TikTok

The News:

Each week, the TikTok Treats newsletter gives a snapshot of the state of music on TikTok, touching on trending hits, emerging artists, superstar moves, ascendant memes, and much more. Check out this week’s trends below:

With another lively Halloween in the books, the TikTok community is already preparing for a winter wonderland and getting in the Christmas spirit. Joyous creations from icon and Christmas empress Mariah Carey recently sparked the resurgence of “All I Want For Christmas” (10.8M+ creations) on the platform. A few days before Halloween, she sang an acapella rendition of the song before a comical skit of her being overtaken by people in spooky costumes. As soon as November arrived, she traded in her Halloween costume for a Christmas-themed outfit as the song soundtracks her posing atop a reindeer in a snowy paradise. The song also soundtracks a host of other creations, including ones in which creators joke about Mariah Carey “defrosting” for Christmas festivities and already decorating for the holiday.
From Ice Spice to Maiya The Don, TikTok continues to be a hub for rising female rappers to thrive. Lola Brooke is the newest example of this, as her song “Don’t Play With It” featuring Billy B is soaring on the platform with over 157K creations. While some creators coordinate the timing of the Freeze Frame Photo effect with the song’s bold ad libs, others use the repetition of the line “Don’t play with it” as a comedic reaction to various situations in their lives. Latto and Cardi B even tapped into the catchy ad libs of the track. Lola Brooke joins in on the Freeze Frame Photo fun on her own account, acting out the viral ad libs from her hotel room to Times Square.
Jersey and Philly club music continues to grow on TikTok, with artists like Cookiee Kawaii and 2RARE sparking trends across the platform. Drawing inspiration from his hometown, Lil Uzi Vert has creators in the mood for Philly club beats with his single, “Just Wanna Rock.” Boasting over 352K total creations, the energetic dance track finds creators putting their spin on a dance by @drewjeeezy, which incorporates the Philly-inspired “shake that” dance. The song garnered support from celebrities such as Steve Lacy, Coi Leray, JELEEL!, and Stranger Things star Caleb McLaughlin. Lil Uzi Vert also keeps the sound trending on his page, posting videos of himself dancing to the track in the studio and sharing behind the scenes footage from the official music video. Thanks to a boost from TikTok, “Just Wanna Rock” earned spots on Spotify’s Global and US Viral 50 charts.
The TikTok community is oftentimes in the mood for feel good music, finding fun ways to vibe out to upbeat tunes. Keeping the good vibes in the air, TikTok creators are showing off how good they can move using electronic duo Sunday Scaries and PiCKUPLiNES’ energetic collaboration, “Chill Like That.” Previewed in early September, the intoxicating house track has garnered 93.6K+ creations since its official release. Inspired by the emphatic intro, TikTok users put their own creative flair on a dance by creator @jaedengomezz. The song finds creators showing off their moves on the beach, in the airport, and outside of shopping centers. Sunday Scaries also interacted with the sound on their TikTok, sharing their reactions to hearing the song on the radio for the first time and behind the scenes clips of the official video. Receiving support from the TikTok community, “Chill Like That” scored a spot on Spotify’s Global Viral 50 chart.
Similar to Jersey and Philly club music, Afrobeats is another genre making waves with the TikTok community. Nigerian rapper Rema has creators up on their feet dancing to his snappy tune, “Calm Down.” Garnering 3.1M+ creations between the original and the Selena Gomez-assisted remix, the song finds creators ready to bust a move in any location. Inspired by dances made by creators @dennismik and @loicreyel, the TikTok community shows off their best moves in restaurants, on the street, and on a treadmill. Tia Mowry also hopped on the trend, sending her followers good vibes as she danced solo. Rema interacted with the sound on his page, sharing footage from his US tour and vibing out to the remix in a car. Selena Gomez also promoted the track on her TikTok, sharing behind the scenes clips from the official music video for the remix.
TikTok is a haven for all eras of music, even music composed centuries ago. This month, TikTok honors the sizable community of users that are passionate about Classical Music and notatable film scores. Last week, TikTok started promoting the #ClassicalMusic hashtag with the help of legendary composer and TikTok favorite Hans Zimmer. One year after he caused a splash on TikTok by asking fans to duet his video performing “Paul’s Dream” from the Dune soundtrack, Zimmer curated a playlist of classical and film score favorites on the TikTok music hub. Classical madness continued on Monday with a LIVE performance from renowned pianist Lang Lang. Stay tuned throughout the month as composers share their secrets and TikTok creators share their favorite classical works, using the hashtag #ClassicalMusic (2 billion views).

Read more about Classical Music on TikTok at the newsroom: https://newsroom.tiktok.com/en-gb/classical-music-reaches-a-crescendo-on-tiktok-with-hans-zimmer

Breakout country star Walker Hayes is a proud member of #swifttok and he’s letting everyone know. Yesterday, during his visit to TikTok’s Los Angeles office, the “Fancy Like” hitmaker made the whole place shimmer as he turned the office into his personal runway and strutted his stuff to Taylor Swift’s track “Bejeweled” from her chart-topping new album Midnights.

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Annjie Houston, Destiny Riley, T’Keyah Hayes, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Links:

TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

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Mariah Carey, Rema, Lola Brooke, and Sunday Scaries Make Waves on TikTok

11.9.2022

TikTok Treats, Week of November 7th

Mariah Carey Defrosts Ahead of Christmas, Lil Uzi Vert Wants To Rock, Lola Brooke Warns Creators Not to Play with It, and More From Music on TikTok

The News:

The Background:

Links: