10.27.2022

TikTok Treats, Week of October 24th

Oliver Tree Trends Once Again, Rauw Alejandro Inspires New Moves, Rising Rock Artists like Bad Omens and Ryan Oakes Take Their Turn in the Spotlight, Plus More From Music on TikTok

The News:

Each week, the TikTok Treats newsletter gives a snapshot of the state of music on TikTok, touching on trending hits, emerging artists, superstar moves, ascendant memes, and much more. Check out this week’s trends below:

Sam Smith and Kim Petras made a splash on TikTok when they shared a snippet of their song “Unholy” on TikTok in August. The snippet generated hundreds of thousands of video creations before the song’s release last month, and all that TikTok activity helped the song debut at #3 on the Billboard Hot 100. Three weeks later, after 1 million more creations on the official audio, “Unholy” climbed to #1 on the Hot 100, marking the first #1 hit on that chart for either artist.
Masterfully bending and blurring genres, Oliver Tree and all his eccentric energy has made him a favorite of the TikTok community. Previously making waves on TikTok with “Life Goes On,” Oliver is taking over the platform again with his upbeat dance track “Miss You” with Robin Schulz. The song, which is a remix to his 2020 track “Jerk,” has garnered over 478K total creations and soundtracks creations from those who want to show off their shuffle dance skills, skateboard fitness tricks, and astrology analysis. Oliver Tree has engaged with the sound in his own whimsical way, revealing his professional basketball dreams, satirizing AirPods in a comedy skit, and speeding down the street on a scooter.
The new song by Latin superstars Rauw Alejandro and Baby Rasta, “PUNTO 40” (897K+ creations), is the latest track to be embraced on TikTok for a fun dance challenge. Lighthearted and simple enough for amateurs to learn, the dance challenge has become a hit with creators already decked out in their Halloween costumes, glow in the dark daddy-daughter duos, and even Latin music giant and TikTok favorite Bad Bunny, who did the dance with his crew. Rauw enjoys interacting with the sound on his own account:he and his dancers put their moves to the test as they hit the dance challenge backstage and recently, hitting the moves on stage, much to the excitement of his fans.
Country music has grown in popularity on TikTok, as artists like David Morris and Honey County have developed massive audiences using the platform. The TikTok community keeps their appreciation for country music going with alt-country singer Tyler Childers’ song, “All Your’n.” Boasting over 193.6K creations between the original and sped-up version, the guitar-heavy song finds creators using the song to share wholesome moments with their children, document their cozy fall dates, and show off their stylish Halloween costumes. In other recent videos, “All Your’n” soundtracks creators’ shopping hauls, life advice, and hilarious photo montages of themselves.
TikTok creators are experts at using irony to slyly and humorously invert the meaning of a song. Inspired by Nickelback’s lead singer Chad Kroeger’s 2002 song, “Hero” ft. Josie Scott, famously used in the original Spider-Man film, TikTok creators participate in a hilarious trend of offering unhelpful advice to others’ problems. Garnering 13.5K creations to date, the bubbling trend finds creators’ solving their wives’ anxiety by telling them not to worry, reenacting school districts offering snacks to overwhelmed teachers, and troubleshooting their parents’ issues with electronics.
With songs like Metallica’s “Master of Puppets” and Ghost’s “Mary On A Cross” trending in recent months, TikTok has proven to be a hospitable home for heavy music. Rising metalcore band Bad Omens found an audience on the platform with their crushing new single “Just Pretend” (6k video creations). The song is rising as the band’s fans defiantly shoot down stereotypes associated with people who listen to metalcore and other heavy genres. Metalcore fans are not “try hard” or “hateful and aggressive,” nor is the music “just screaming”–fans relate to the sad lyrics and crushing emotion that the genre can express at its best. Buoyed by its TikTok success, “Just Pretend” is currently climbing Spotify’s Viral 50 and converting fans of different genres to Bad Omens’ punishing, yet melodic sound.
Ryan Oakes is the latest independent artist to use SoundOn to further his career. The artist makes a fresh combination of pop-punk and hip-hop, and he’s built an audience of nearly 1 million monthly Spotify listeners by being active on TikTok. The Los Angeles native uses the platform to keep his 121k followers abreast of his new music, including recent songs like “NUMB,” show off his live performance chops, and create new songs with the duet feature. Recently, Ryan has been trending on TikTok with his song “All Alone,” soundtracking a trend where creators slowly discover that they’d rather not be by themselves. The song soundtracks the irresistible urge to procrastinate, indulge in a love for baked goods and the Gilmore Girls, and to buy a new plant to add to your overflowing garden.

Check TikTok’s newsroom for more noteworthy stories: newsroom.tiktok.com

For more info, please contact:
Michelle McDevitt, Annjie Houston, Destiny Riley, T’Keyah Hayes, Audible Treats
Leah Linder, TikTok

The Background:

TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.

TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

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TikTok’s Newsroom: https://newsroom.tiktok.com/en-us

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Rauw Alejandro, Memes, and Metalcore Make Waves on TikTok

10.27.2022

TikTok Treats, Week of October 24th

Oliver Tree Trends Once Again, Rauw Alejandro Inspires New Moves, Rising Rock Artists like Bad Omens and Ryan Oakes Take Their Turn in the Spotlight, Plus More From Music on TikTok

The News:

The Background:

Links: