8.10.2022
Video: Ice Spice – “Munch (Feelin U)“
Fresh Off a Co-Sign From Drake, the Rapidly Rising Bronx Native Shares a Fierce New Single
Critical Praise:
“Ice Spice’s ‘Munch (Feelin’ U)’ Is the New York Rap Song of the Summer We’ve Been Waiting For” – Pitchfork
“Setting trails ablaze as a powerful female figure in a male-dominated subculture, Bronx-made artist Ice Spice hit the New York drill scene with buzzworthy cuts like ‘Bully Freestyle’ and ‘Euphoric.’ … the 22-year-old has become synonymous with razor-sharp bars, in-your-face delivery, and ominous beats.” – Pigeons & Planes
“Ice Spice knows how to create a mood” – Pitchfork – Meet five women breathing new life into New York drill
“One of the most exciting new voices to come out of BX” – Audiomack
“Ice Spice simply has all the tools for success and knows how to use them…The 22-year-old pairs her appearance with the cleanest and catchiest production coming out of the Bronx, grabbing listeners’ attention before she even speaks” –DJ Booth
“Her presence is strong and steadfast without having to scream or degrade her way into making a point or getting people moving….abundantly clear that Ice Spice will be one of the next big names to pop from New York City” – Lyrical Lemonade
The Video:
Drawing attention from critics, fans, and rap stars as she’s climbed through the New York rap scene, everyone agrees that Ice Spice has something special going on. Taking time out of her meteoric rise to clown on hater, the Bronx native shares “Munch (Feelin U),” her new video single. Boasting the booming 808s and skittering hi-hats that define the sound of Ice Spice’s home borough, “Munch” is a no-holds-barred banger that builds up Ice Spice even as it tears down the jamoke who thinks he has a chance with her: “Baddest b*tch out, are you sh*ttin me?/If you ain’t a baddie, can’t sit with me/I swear that these b*tches my mini-me’s.” Pared down to the bare essentials, the minimalist beat allows Ice Spice to showcase her personality, her soft-spoken wit and laid-back ferocity shining through. In the video, hosted on WorldStarHipHop, Ice Spice presides over a function in her home borough, as she rhymes from atop a basketball hoop and with a crowd of homies.
The video for “Munch (Feelin U)” arrives shortly after Ice Spice earned a major co-sign from Drake after he saw her teasing the song on socials. Ice Spice’s Drake co-sign is merely the latest in a long line of signs that she’s on the road to stardom. She started buzzing in NYC with “No Clarity,” a bite-sized banger that decries the lack of communication in a relationship, and the soul-sampling “Name Of Love,“ which Ebro featured as his “discovery of the day” on Apple Music Radio. The belle of the Bronx earned even more notoriety when she hopped on Power 105’s On The Radar, delivering a freestyle that earned praise fromLyrical Lemonade, Pitchfork, who later named her one of “Five Women Breathing Life Into New York Drill,” and Audiomack, who crowned her one of the “10 Rappers You Should Know Right Now” for June 2022. New Yorkers who don’t know Ice Spice for her music might be familiar with her prominent role in the Footlocker x Converse Black Music Month initiative, which included a Times Square billboard and placement in retail stores.
In just a few short months, Ice Spice established herself as one of the most notable names in the NY scene. With much more music on the way in the near future, it won’t be long before New York has an ice cold new queen.
Watch “Munch (Feelin U)”: https://www.youtube.com/watch?v=yF-NC3eRsqc
Buy/Stream “Munch (Feelin U)”: https://wsds.ffm.to/munchfeelinu
Please contact Michelle or T’Keyah for more info.
The Background:
Fordham Bronx native, Isis Gatson p/k/a Ice Spice, most known for her love drill tracks No Clarity and Name of Love is paving a new lane for female artists coming out of New York with her unique tone and unique sample production to compliment her emotional lyrics about love and adventure. Ice has been co-signed by Kay Flock, B. Love, Capella Grey, Toosii, and Dusty Locane to name a few, and is currently heavily buzzing in NY.
Links:
instagram | twitter | soundcloud | youtube | spotify
“Munch (Feelin U)”: https://wsds.ffm.to/munchfeelinu / https://www.youtube.com/watch?v=yF-NC3eRsqc
“On The Radar Freestyle”: https://www.youtube.com/watch?v=RavvEbb8uJs
“Name Of Love”: https://www.youtube.com/watch?v=9MGt2N-q_2Y
“No Clarity”: https://www.youtube.com/watch?v=U77JyALAfk0