6.1.2022

Project: YN Jay – Young Wild & Free

The Beecher, MI Rapper Known as The “Coochie Man” Does What He Wants on His 15-Track Effort, With Appearances from Babyface Ray, Mozzy, Rio Da Yung OG, Bizzy Banks, and Louie Ray

Critical Praise:

“There is Bruce Wayne and Batman. Clark Kent and Superman. And now, YN Jay and the Coochie Man” – Pitchfork

“Flint, Michigan wouldn’t be one of the hottest scenes in rap without ‘Coochie,’ ‘Coochie World,’ ‘Coochie Scout,’ a mixtape titled Coochie Land, and Coochie Man, the floor-humping alter ego of YN Jay.” – Pitchfork

“‘Coochie’ is one of the funniest hip-hop videos of the last five years” – XXL

“The Flint native is one of the more eccentric rappers in Michigan, rapping about coochie, using very distinct ‘hold onnnnnnnnnnnnn’ ad-ibs, and starting off songs by asking the producer: ‘Why you always do that mannnnnnnn?’ I’m honestly not sure what these producers are doing while YN Jay is recording in the booth, but whatever it is, it’s working. The music is always wildly entertaining.” – Complex

“He raps in different voices, draws out words like they’re self-contained riddles. You never know if he’s entirely serious, but that’s the point.”- SPIN

The Project:

The audacious avatar of Flint’s out-of-pocket rap scene, YN Jay won a cult following with his boisterous personality and real deal rhyming skills. Providing a peek into his promiscuous persona, Jay shares Young Wild & Free, his new project. With a soundscape sculpted by Flint-area architects ENRGY, Marc Boomin, and Wayne616, Young Wild & Free lays Jay’s freeform, stop-start flows on top of airy synths and boomin bass, giving his sex-crazed bars an air of sophistication. His first project since last summer’s Coochie Chronicles, Young Wild & Free remains exciting across its 15 tracks, moving from signature “Coochie Man” manifestos like the slyly sensual “Summer Walker,” to freewheeling experiments like the chattery and chaotic “IDK What I Made.” The new project balances the more outrageous outbursts with some of Jay’s most tender moments to date, including the mournful and melodic “How I’m Doing,” and the closer “Miss My Dawg,” a heartfelt tribute to his incarcerated friend Rio Da Yung OG.

Young Wild & Free is a proud product of the state of Michigan, welcoming regular collaborators such as Rio, Jay’s frequent duo partner Louie Ray, and Detroit lion Babyface Ray, who brings his luxurious sensibility to recent single “Coochie Island.“ Beyond the Mitten, Jay rolls out the red carpet for street heroes like Sacramento’s Mozzy, who tries his hand at YN Jay’s flow on “Tip Off,” and Brooklyn’s Bizzy Banks, whose tumbling verse on “Lose Control” is a tape highlight. Home to the recent video single “Shake That A$$ Baby,” Young Wild & Free is available everywhere via Alamo Records.

Effortlessly viral and endlessly inappropriate, YN Jay’sYoung Wild & Free is the latest step in his unlikely viral rise from the streets of Beecher, Michigan to his current status as an internet superhero. He’s solidified himself as a mythical figure on TIkTok, generating millions of video creations on viral hits like “Triple S,” “Coochie Land,” and “Kakashi,” while his inimitable raps quickly earned co-signs from the likes of Drake and Lil Uzi Vert. Young Wild & Free follows up last year’s highly acclaimed Coochie Chronicles, praised by Pitchfork, The FADER, and more.

With Young Wild & Free out now, YN Jay is ready to take the next step. But all the success in the world can’t tame the Coochie Man.

Buy/Stream Young Wild & Free: http://ynjay.lnk.to/YoungWildFree

Young Wild & Free Tracklist:

What It Hit Foe
Coochie Flow ft. Rio Da Yung OG & Louie Ray
Coochie Island ft. Babyface Ray
How I’m Doing
Lose Control ft. Bizzy Banks
IDK What I Made
Tip Off ft. Mozzy & Louie Ray
Aww Man
2 x 5 – 222
Shake That A$$ Baby
Different Race
Summer Walker
Young Ni**a
Tomato
Miss My Dawg

Please contact Michelle, Destiny, or Kevin for more info.

The Background:

“It’s scary how easy it is for me to make music,” admits 21-year-old rapper YN Jay. This is true of his 2020 hit “Coochie” and the follow-up album Coochie Land. “It was made in three minutes, easily, and the video did 30 million views. I’ve been writing songs to go a certain way my whole life, but it never worked. Now, I’m not overthinking it, and it’s making me a star.” After over a decade at the mic, the Beecher, Michigan native has given rap fans an alternative to music about violence and drugs.

Amid his rise, Jay got cosigns from Drake and Lil Uzi Vert. While Drizzy and Jay are exploring music, he recorded extensively with Uzi. The same night the two discussed collaborating, Jay stopped everything to drive to Philly. “I pulled up; we did damn near eight songs.” One track, the “coochie”-inspired “HOLD ONNNNN,” promises to release during an exciting 2021. Fresh off of Ninja Warrior—an album featuring Lil Yachty and Sada Baby that he conceptualized and recorded in a single day, YN Jay recently signed a deal with Alamo Records and is focused on showcasing his versatility and staying power. “I’m working on a few albums and letting the world know how big this is. Anybody can be a rapper; I’m trying to catch the culture and update the game.”