3.15.2022
TikTok Presents Familia: Welcome To The Family, an Immersive Musical Performance with Camila Cabello, Airing April 7th
The Announcement:
Three-time GRAMMY® Award-nominated, multi-platinum, singer/songwriter Camila Cabello presents Familia: Welcome to the Family, an immersive and inventive music experience, broadcast LIVE first on TikTok. The upcoming event features the first-ever live performances of new songs from her forthcoming album Familia. Tune in on @CamilaCabello at 4 PM PT/7 PM ET on April 7, or to one of the three rebroadcasts (view the full broadcast schedule below).
Camila’s upcoming stream is a fantastical trip through the artist’s mind, with shifting sets and costumes designed to complement the music. The performance was created using eye-popping XR, augmenting Camila’s singing and choreography with immersive visual effects bringing Camila’s creativity to her fans like never before. Camila creates an engrossing virtual world for each song she performs, leading the audience on a surreal journey through an ever-shifting reality. Familia: Welcome to the Family is a one-of-a-kind experience you don’t want to miss.
Camila’s upcoming LIVE performance comes as welcome news to her large community of fans on TikTok, where she has over 15 million followers and there are more than 4.8 billion views on #CamilaCabello. Camila uses TikTok to express herself, whether she’s previewing new music or contemplating her place in the universe. The LIVE experience will be broadcast the day before her much anticipated third full-length album, Familia, which will be released on April 8th. The album’s first single “Bam Bam” notably reunites her with one of the best-selling artists in the world, four-time GRAMMY® Award winner Ed Sheeran. “Bam Bam” was produced by Ricky Reed, Edgar Barerra and Cheche Alara, and was written by Cabello, Ed Sheeran and Ricky Reed. The single was teased on TikTok before its March 4 release and the post has already garnered 51.6M views and over 8.5K creates using the official sound.
Don’t forget to tune in on April 7 to immerse yourself in Camila’s world, and enjoy the experience on TikTok LIVE.
Read this post on TikTok’s newsroom: https://newsroom.tiktok.com/en-us/tiktok-presents-an-immersive-musical-performance-with-camila-cabello
Full broadcast schedule:
LIVE Broadcast: Thursday April 7 @ 4pm PT/7pm ET
Rebroadcast #1 (US/CA/LATAM): Friday April 8 @ 4pm PT/7pm ET
Rebroadcast #2 (APAC/AUS): Saturday April 9 @ 8pm MYT/9pm JP/10pm AEST
Rebroadcast #3 (UK/EU/Africa): Saturday April 9 @ 11am PT/7pm BST
For TikTok inquiries, please contact:
Michelle McDevitt, Kerry Harrison, Destiny Riley, T’Keyah Hayes, Audible Treats
Leah Linder, TikTok
The Background:
TikTok is the world’s go-to platform for music discovery and a launching pad for smash hits by artists of all genres and levels of fame. Empowering its community of creators and music fans, the platform supercharges the discovery process, introducing fans to their new favorite songs and allowing artists to directly engage with listeners. TikTok starts trends that reverberate throughout the culture, the industry, and the charts.
Links:
Read more on TikTok’s newsroom: newsroom.tiktok.com