3.15.2022
Video: Icewear Vezzo – “First 48“
The 6 Mile Stepper is Your Tour Guide For Your First 48 Hours in These Detroit Streets As He Prepares for Rich Off Pints 3
Critical Praise:
“The King of contemporary Detroit rap” – HYPEBEAST
“‘Champions’ is arguably the best single out of Detroit this year” – Pitchfork
“As a Detroit hip-hop veteran, Icewear Vezzo has earned his position in the city’s hierarchy. With his first mixtape, The Clarity, dropping in 2013, and turning into a series, along with his presence in Detroit, the groundwork he’s put in over time is respected.”- XXL
The Video:
Icewear Vezzo recently shut it down as a headliner during 313 Day festivities in his hometown of Detroit, including a “Live From The Streets” showcase with Lil Durk, and now he’s ready to feed his fans with more new music. Coming through with mayhem on his mind, Vezzo shares “First 48,” a sinister new song and video. Tip-toeing atop low-note piano plonks and thuds of resonant 808s, courtesy of producer Smerfbeats sampling the theme song from a long-running true crime series on A&E, Vezzo chirps at his opps, warning them that he’s not one to make empty promises: “Don’t be lackin, you outta bounds, you better know your place.” In the video, Vezzo shines bright with a wall of chains and a wad of cash as he mobs out of his Maybach his Iced Up Records associates. “First 48” follows the recent video single “Richer Than My Opps,” each arriving in anticipation of Rich Off Pints 3, Vezzo’s next project, coming soon.
Rich Off Pints 3 continues an acclaimed series that explores Vezzo’s evolution from hustler to entrepreneur. The last installment, Rich Off Pints 2, came out in September, and boasts over 65 million US streams to date. The 14-track project boasts over 65 million US streams to date, and features appearances from Future, Moneybagg Yo, Babyface Ray, and more. Last summer’s Rich Off Pints earned praise from Pitchfork, welcoming Lil Yachty, Trippie Redd, and EST Gee to his world of juice and jewels.
Consistently racking over 4 million streams on his catalog each week, Vezzo’s ambitions reach far beyond music, and even beyond the physical realm. The Iced Up Records CEO is a serial entrepreneur, starting his own businesses in fields as diverse as real estate, cannabis, snacks (look out for a new line of potato chips), and jewelry maintenance. Vezzo is on track to be a pioneer in the burgeoning metaverse, with his own VezzoVerse launching soon and a forthcoming line of NFTs.
Stay tuned for much, much more from the prolific rapper and entrepreneur in the coming weeks and months.
Watch “First 48”: https://www.youtube.com/watch?v=UWBET4cMSbg
Tap in with Icewear Vezzo: https://linktr.ee/IcewearVezzo
https://www.youtube.com/watch?v=UWBET4cMSbg
Please contact Michelle or Annjie for more info.
The Background:
Respected from The A to The Bay and everywhere in between, Icewear Vezzo helped build the Detroit rap scene into the flourishing behemoth it is today. Since releasing his first mixtape The Clarity in 2013, Vezzo built a large and loyal fanbase in The Mitten and beyond, feeding the streets and his 131k YouTube subscribers with high-quality releases and representing for Detroit on tracks by Big Sean, G Herbo, Drakeo The Ruler, DJ Mustard, Zaytoven, and many others. The 31-year-old artist frequently collaborates with other major figures in the Detroit scene, including Peezy and Babyface Ray, who he featured on his street hit –in just the past two years, Vezzo made waves with songs like “Meg Thee Stallion” ft. Babyface Ray, GT & Veeze (7.8 million YouTube views. named one of the Best Songs of 2020 by Passion Of The Weiss), “The Sit-Down” ft. Babyface Ray (6.2 million views), and “Dog Action” ft. Rio Da Yung OG (10 million YouTube views).
In addition to his heavy stature in the rap game, Vezzo makes moves as an entrepreneur in multiple industries. He’s the owner of his own label Iced Up Records, recently launched the Iced Up Films, a production company whose first film Price Of Love (starring Vezzo himself) is available for rent on Amazon, and is the CEO of his own clothing company Drank God Clothing. Though he’s a self-made man, Vezzo never forgets to give back–his company Iced Up Realty focuses on providing affordable housing in the Detroit community in which he was raised, and he teamed up with his mom to start The Detroit Rappers Organization, which is heavily involved in seasonal giveaways and field trips for Detroit’s youth.
Links:
official site | instagram | twitter | youtube | spotify
“First 48”: https://www.youtube.com/watch?v=UWBET4cMSbg
“Richer Than My Opps”: https://youtu.be/dfoJD9vmUx4
Rich Off Pints 2: https://foundation-media.ffm.to/richoffpints2
“5 Mill”: https://www.youtube.com/watch?v=ElbM3ALgE6w
“Know The Difference” ft. Lil Baby: https://foundation-media.ffm.to/knowthedifference
“Tear The Club Up” ft. Future: https://foundation-media.ffm.to/teartheclubup
Rich Off Pints: https://foundation-media.ffm.to/richoffpints
“Choppy Talk”: https://youtu.be/PwieUFalgMU
“New Day” ft. IUR Jetto: https://youtu.be/ZZbxUCRLnaY
“Up The Scoe” ft. Lil Durk: https://youtu.be/hTsucLPqWD8 / http://foundation-media.ffm.to/upthesco