12.12.2021

Rolling Loud California 2021: Saturday Recap

Day 2 in San Bernardino Brought J. Cole, A Rae Sremmurd Reunion, and a Moving Tribute to the Late Young Dolph

THE RECAP:

Bringing a constellation of rap stars to the Inland Empire, Rolling Loud California’s second day boasted a spectacular lineup packed with some of the genre’s hottest names. The festival’s second day brought slightly warmer weather and a busier slate of artists, all hungry to make their mark on the sold out festival crowd.

The night featured a headlining performance from J. Cole, who played songs from The Off-Season and performed with his Dreamville signee Bas, and an unexpected Rae Sremmurd reunion between Swae Lee and Slim Jxmmi, who connected on stage to perform their #1 hit “Black Beatles.” Rolling Loud hosted a tribute set for the late Young Dolph, featuring performances from his Paper Route Empire signees Snupe Bandz and Paper Route Woo, and a cameo from Curren$y to play his Dolph collab “All Work.”

Rolling Loud wouldn’t be Rolling Loud without a thrilling undercard, featuring red hot names like Jack Harlow and Aminé. Saturday brought performances from some of the most exciting women in rap, including Rico Nasty, who brought fierce energy, Kali, who performed at her first-ever Rolling Loud, and Kaash Paige’s cloudy euphoria, along with XXL freshman Lakeyah, TikTok sensation ppcocaine, and more. Scintillating sets from California local heroes like Bino Rideaux, AzChike, Rucci, and more.

Check below for photos from the action-packed day in the ‘Dino, and stay tuned for tomorrow’s finale, featuring a performance from Future and even more of the biggest names in the world’s biggest genre.

Check out even more photos from the festival here. Please credit photos as such “(Rolling Loud/@photographer)”: https://www.dropbox.com/sh/k65mgrsctdjqd10/AAA-u27y_ENti_nZqJws1xfOa?dl=0

See even more highlights on Rolling Loud’s Instagram.

Buy Rolling Loud merch: shoprollingloud.com

For all other inquiries, please contact Michelle, Kerry, or Kevin

J. COLE:

JACK HARLOW:

SWAE LEE:

YOUNG DOLPH TRIBUTE:

RICO NASTY:

AMINÉ:

$NOT:

SOFAYGO:

DUKE DEUCE:

TEEZO TOUCHDOWN:

LEADING LADIES:

CALI NATIVES:

SCENES FROM THE FESTIVAL:

Critical Praise:

#4 on Pollstar’s List of 2020’s Top Livestreamers

“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times

“Rolling Loud is the be-all of hip-hop festivals.” – Billboard

“The Rolling Loud New York experiment was a success—one which will likely earn it a return trip to the city in future years. Far from a traditional NYC rap experience, it was a two-day event that catered to the genre’s youngest fans, with an eye squarely focused on the future.” – Complex

“Rolling Loud continues to prove its hip-hop tastemaking status is no fluke” – Pollstar 

THE BACKGROUND:

Founded by Matt Zingler & Tariq Cherif as a one-day Miami show, Rolling Loud has grown into a global festival phenomenon, putting on shows on both coasts and in multiple countries. Rolling Loud is the premier festival brand in hip-hop, known for its expert curation of wide-ranging lineups that reflect the state of the genre.

The festival returns from a 18-month hiatus on July 23rd-25th, with the sold out Rolling Loud Miami 2021, its biggest event yet, bringing in over 75,000 fans per day to Hard Rock Stadium in Miami Gardens, FL. With headliners Travis Scott, Post Malone and A$AP Rocky, Rolling Loud Miami 2021 is a triumphant return for live rap music, and a coming out party for risers and new superstars eager to play in front of a festival crowd. Rolling Loud Miami kicks off a massive year for the festival brand, arriving ahead of Rolling Loud New York, headlined by Travis Scott, J. Cole, and 50 Cent, in October and Rolling Loud California, headlined by J. Cole, Kid Cudi, and Future, in December.

During the pandemic, Rolling Loud expanded into much more than just a live festival company. With no in-person show possibilities in sight, Rolling Loud pivoted to become a heavy-hitter in the world of Livestreaming, drawing millions of unique viewers and landing multiple events in Pollstar’s Year-End Livestream Chart. In June 2021, Rolling Loud launched Rolling Loud Presents, their first venture into tour promotions, taking the Rolling Loud experience on the road with a series of tours headlined by some of the biggest stars in hip-hop, including Rod Wave, Trippie Redd, Jack Harlow, and more to be announced.

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