08.23.2021
Taylor Swift Joins TikTok, Announces Red (Taylor’s Version) Vinyl and Presale
The Announcement:
We don’t know about you, but we’re feeling pretty overjoyed that the world’s most iconic singer-songwriter has joined TikTok. That’s right, Taylor Swift created an account today and posted her first-ever video. To the tune of UK rapper Dave’s “Screwface Capital” and its line “My outstanding payments swift like Taylor,” Taylor cycles through aesthetics based on her most recent releases–folklore, evermore, Fearless (Taylor’s Version), and now, Red (Taylor’s Version), which she announces is coming out on vinyl on November 19th.
Taylor is primed to receive a warm welcome from the massive community of Swift-lovers on TikTok. With over 1 billion video views on 181k video creations, the #swifttok tag is one of the internet’s premier destinations for Taylor-related discourse. Using the tag, Swift fans on TikTok post performance and interview clips of the artist, when they’re not imploring her to join the platform.
Her music is a fixture on the app at large with several trending songs and Swift fans on TikTok do their best to support Taylor’s newly-recorded versions of her classics, using “Taylor’s Version” of “Love Story” for a recent trend.
As a thank you to her supporters and the entire community, Taylor announced that Red (Taylor’s Version) vinyl album is going to be available on November 19th. TikTok users will be able to buy the presale for Red (Taylor’s Version) vinyl now here.
Now, it’s your turn to join the #swifttok community and welcome Taylor to the platform. And keep an eye on @taylorswift for music, updates, and lots more fun.
Read on TikTok’s Newsroom: https://newsroom.tiktok.com/en-us/swifttok-rejoice-taylors-on-tiktok-and-shes-bearing-gifts
For more info, please contact:
Leah Linder, TikTok
or
Michelle McDevitt, Andrea Higgins, Erin Ryan, Audible Treats
The Background:
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy.
TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
Links:
TikTok’s Newsroom: https://newsroom.tiktok.com/en-us