10.24.2020
Rolling Loud Drops 200-Piece Limited “Open The F*CKN Pit” Cut & Sew Collection of Merch, Curated by RL Co-Founder Matt Zingler
The World’s Premier Rap Festival Brand Shares a One-Of-A-Kind Capsule as It Prepares for Next Week’s “Loud Stream” Virtual Festival, Headlined by Trippie Redd & Gunna
The Announcement:
Occupying a rarified place in rap culture, Rolling Loud is equally praised for its unique merch as its all-star lineups. Coming through with their latest drop, Rolling Loud reveals the “Open The F*CKN Pit” Cut N Sew collection, a limited, 200-piece capsule of premium merch. Inspired by hunting and the outdoors, the latest Cut N Sew collection is rugged enough to survive the gnarliest of mosh pits and comfortable enough to wear while relaxing by an open fire. Curated by Rolling Loud co-Founder Matt Zingler, the new collection is hand-created with premium fabrics, and includes one-of-a-kind items like heavy cotton tees, Camo sweat sets with barb and hazard detailing, a hyper-functional travel bag, a trucker hat emblazoned with a fanged skull, and Open The Pit koozie. Designed by Ed Hume with Smith Durogene as creative director, the “Open the F*CKN Pit” Cut N Sew collection emphasizes the beauty and terror of the natural world, offering vivid renderings of tree branches, flames, lightning, and Halloween-appropriate skulls.
Distinct from their festival-related merch drops, Rolling Loud’s Cut N Sew offers themed collections with eye-popping designs and premium-quality fabrics. In September, Rolling Loud Productions shared the brightly-colored Moto 20 Cut N Sew collection, featuring gloves, goggles, and other Motocross-inspired outerwear.
Cut N Sew merch is available at https://shoprollingloud.com/collections/cut-n-sew.
The “Open The F*CKN Pit” collection arrives as Rolling Loud prepares for the second “Loud Stream” virtual festival, airing October 30th & 31st exclusively on Twitch. Dialing up some of rap’s biggest names, including headliners Trippie Redd & Gunna, the upcoming stream promises a fully live experience, complete with state-of-the-art production value, thrilling performances, entertaining between-sets interviews and commentary, and absolutely zero pre-recorded sets. The second “Loud Stream” is Rolling Loud’s first Halloween-themed event–expect extravagant visuals, eye-popping merch, a costume contest (enter on socials with the hashtag #RLHalloween for the chance to win prizes), and additional scary surprises.
In addition to the headliners, the lineup boasts a formidable undercard, including heavyweights like Young Dolph and Lil Pump, rising stars like The Kid Laroi, iann dior, and $NOT, leading ladies like Coi Leray, Rubi Rose, and Sukihana, plus many more. During the second “Loud Stream,” Rolling Loud will raise funds for the Equal Justice Initiative, an organization committed to ending mass incarceration and excessive punishment in the United States, to challenging racial and economic injustice, and to protecting basic human rights for the most vulnerable people in American society.
Buy the “Open the F*CKN Pit” Cut N Sew Collection: https://shoprollingloud.com/collections/cut-n-sew
Buy Rolling Loud merch: shoprollingloud.com
Watch “Loud Stream” on Friday October 30th and Saturday October 31st at Twitch.tv/RollingLoud, starting each day at 6PM ET and ending at 12AM ET.
Subscribe to Rolling Loud on Twitch and visit RollingLoud.com/Twitch to read about subscriber benefits.
Critical Praise:
“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times
“Rolling Loud is the be-all of hip-hop festivals.” – Billboard
“The Rolling Loud New York experiment was a success—one which will likely earn it a return trip to the city in future years. Far from a traditional NYC rap experience, it was a two-day event that catered to the genre’s youngest fans, with an eye squarely focused on the future.” – Complex
“Rolling Loud continues to prove its hip-hop tastemaking status is no fluke” – Pollstar
For more info, please contact:
Rolling Loud: Michelle, Kerry, or Kevin
Twitch: Samantha
The Background:
About Rolling Loud
Founded in 2015 by Matt Zingler and Tariq Cherif as a one-day festival in Miami, Rolling Loud evolved into a global behemoth, with massive festivals on both American coasts and international events in Europe and Australia. In October 2019, Rolling Loud hosted the first annual Rolling Loud New York, which boasted one of the brand’s most impressive lineups yet, and in December, it drew 65,000 fans per day to Banc of California Stadium for Rolling Loud Los Angeles.
About Twitch
Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.
Links:
website | facebook | twitter | Instagram
Buy Rolling Loud merch: shoprollingloud.com
Check out Rolling Loud on Twitch: Twitch.tv/RollingLoud
Check out RollingLoud.com for more information.