9.9.2020
Rolling Loud Announces Lineup For 9/12-9/13 “Loud Stream” Virtual Festival, Exclusively on Twitch
Hip-Hop’s Premier Festival Brand Recruits Swae Lee, Ski Mask The Slump God, Polo G, and More to Perform Live For The First Time in Months
Rolling Loud’s First Of Three Livestream Festivals Planned For Fall 2020 is Part of the Brand’s New Partnership With Twitch, Which Also Includes Hip Hop-Driven Daily Live Programming
The Announcement:
Growing from a single-day festival in Miami to a world-renowned multimedia brand, Rolling Loud plays a vital role in rap culture. Preparing for their first-ever virtual festival, Rolling Loud announces the lineup for “Loud Stream,” airing this weekend exclusively on Twitch. Complete with state-of-the-art production value, the free-to-stream virtual event brings the Rolling Loud experience to your living room–you won’t even have to leave your home to open up the pit. Occurring September 12th-13th at 5PM ET on September 12th-13th on Rolling Loud’s Twitch channel, “Loud Stream” presents six hours of live performances on each day, complete with the live chat and interactive elements that allow fans to play a pivotal role in the action. The sets performed during “Loud Stream” will be entirely live, with no pre-recorded performances.
Like all Rolling Loud events, “Loud Stream” boasts a star-studded lineup, including headliners like Swae Lee and Ski Mask The Slump God, rising stars like Polo G, NLE Choppa, Lil Skies, Lil Keed, and StaySolidRocky, leading ladies like Kaash Paige, Tay Money, and Maliibu Miitch, and Rolling Loud regulars like Smokepurpp, Pouya, Fat Nick, and more. Loud Stream is the first of three Twitch virtual festivals Rolling Loud has planned for the coming months.
Last week, Rolling Loud announced its partnership with Twitch and commenced daily live programming on Twitch.tv/RollingLoud, featuring content that intersects hip-hop with other cultural pillars like fashion, food, art, and gaming. Rolling Loud’s first week on Twitch brought guest appearances from Internet Money, JuJu Smith-Schuster, Jackboy, Tyla Yaweh, B.o.B., and more, and introduced regular programming like “The Rotation,” which received 132,000 live views on its initial episode.
Founded as a one-day festival in 2015 by Matt Zingler and Tariq Cherif, Rolling Loud has evolved into a global behemoth, with annual festivals in Miami, Los Angeles, New York, and the Bay Area. Postponed due to the COVID-19 pandemic, Rolling Loud Miami is scheduled for February 2021, and Rolling Loud Portugal, the brand’s first European festival, recently announced the lineup for next Summer. The company’s new Twitch partnership speaks to the strength of its brand, allowing Rolling Loud to maintain its vital cultural role during an impossibly difficult time for festivals and live music.
Watch “Loud Stream” on Saturday September 12th and Sunday September 13th at Twitch.tv/RollingLoud, starting each day at 5PM ET and ending at 11PM ET.
Subscribe to Rolling Loud on Twitch and visit RollingLoud.com/Twitch to read about subscriber benefits.
See below for Rolling Loud TV’s full schedule of live programming:
Mondays:
LOUD GAMING – 8PM ET / 5PM PT: The Rolling Loud team plays today’s biggest games and catching a vibe with rapper, athlete and gamer friends.
Tuesdays:
THE ROTATION – 8PM ET / 5PM PT: The Rolling Loud team tackles today’s hottest topics in music and Hip Hop culture.
Wednesdays:
LIVE FROM THE STUDIO 9PM ET / 6PM PT: Take a peek into the creative process of South Florida producer, Nuri, and friends, inside the Rolling Loud Studio in Miami, FL.
Thursdays:
THE LEAK – 11PM ET / 8PM PT: Watch the Rolling Loud team leak and discuss upcoming music with rappers an hour before the music releases online.
Fridays:
GOT BARS? – 6PM ET / 3PM PT: Aspiring rappers compete for the chance to perform at Rolling Loud, the world’s largest Hip Hop festival.
Critical Praise:
“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times
“Rolling Loud is the be-all of hip-hop festivals.” – Billboard
“The Rolling Loud New York experiment was a success—one which will likely earn it a return trip to the city in future years. Far from a traditional NYC rap experience, it was a two-day event that catered to the genre’s youngest fans, with an eye squarely focused on the future.” – Complex
“In only its fifth year with four major destinations and more in the pipeline overseas, athletes, celebrities and others are forking over as much as $20,000 for VIP packages. Of course, imitators are cropping up.” – Pollstar
For more info, please contact:
Rolling Loud: Michelle, Kerry, or Kevin
Twitch: Samantha
The Background:
About Rolling Loud
Founded in 2015 by Matt Zingler and Tariq Cherif as a one-day festival in Miami, Rolling Loud evolved into a global behemoth, with massive festivals on both American coasts and international events in Europe and Australia. In October 2019, Rolling Loud hosted the first annual Rolling Loud New York, which boasted one of the brand’s most impressive lineups yet, and in December, it drew 65,000 fans per day to Banc of California Stadium for Rolling Loud Los Angeles.
About Twitch
Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.
Links:
website | facebook | twitter | instagram
Check out Rolling Loud on Twitch: Twitch.tv/RollingLoud
Check out RollingLoud.com for more information.