8.14.2019
Album: Nef The Pharaoh – Mushrooms & Coloring Books
With Guest Appearances from SOB x RBE, ALLBLACK Sada Baby & More, Mushrooms & Coloring Books Positions the Vallejo Native as One of Rap’s Most Inventive and Dexterous Artists
Cover art designed by @Distortedd
Critical Praise:
“It’s been nearly three years since Nef The Pharaoh took the Bay Area by storm with his breakout hit ‘Big Tymin’.’ Since then, under the tutelage of E-40, the South Vallejo rapper has become an ambassador of the region in his own right, championing artists like SOB X RBE, OMB Peezy, and others.” – The FADER
“it’s a joyous, melodic project with the old school, timeless feel we’ve come to expect from Nef the Pharaoh. Do yourself a favor and play this in a car as soon as physically possible.” – NOISEY
“…the best rapper from Vallejo since the last great rapper from Vallejo [Mac Dre]” – Passion of the Weiss
“[Nef the Pharaoh] distinguished himself in the last couple years as one of the Bay Area’s most exciting and charismatic rappers – possesses the wit, versatility, and magnetism that might land him a larger, nationwide audience.” –Pitchfork
“Nef the Pharaoh runs neck-and-neck with Kodak Black as the most promising up-and-coming rapper who can’t yet rent a car.” – SPIN
“There may be no rapper working right now who brings more good cheer and positive vibes than Vallejo’s Nef the Pharaoh” – Noisey
The Album:
Boosted by his slickly dexterous flow and witty bars, Nef The Pharoah is the standard bearer for the Bay’s new wave. Providing a psychedelic twist on his region’s signature rap scene, Nef shares Mushrooms & Coloring Books, his new album. With provocative cover art courtesy of @Distortedd, the album bends the framework of Bay Area rap, staying true to its foundations, but pushing the boundaries with playful experimentation. Running the gamut from mob music to electro-funk to smooth jazz to Ibiza-friendly dance-rap, Mushrooms & Coloring Books proves Nef’s endless adaptability, weaving his malleable flow between hits of acid bass, breaking into nursery rhyme patter, and even flashing a skill with melody when the occasion calls. Featuring appearances from Tyga, Sada Baby, ALLBLACK, Slimmy B of SOB x RBE, Rexx Life Raj, ShooterGang Kony, LOE Gino, and Scando The Darklord, and with production from Brodinski along with Bay Area mainstays like Djfresh and DTB, Mushrooms & Coloring Books releases via Sick Wid It Records/EMPIRE.
The follow-up to last year’s The Big Chang Theory, Mushrooms & Coloring Books is home to Nef’s recent singles, which have graced Spotify playlists like Most Necessary, Cali Fire, Shisha Lounge and New Music Friday. Last week, The FADER premiered the video for “Beat That Vest Up,” an aggressive slapper with an appearance from Nef’s KIL FMB brother ShooterGang Kony. Earlier, the Sick Wid It Records signee shared a raunchy video for the throwback banger “TYP,“ which featured a cameo appearance from Too $hort. The album’s pressure-cooker of a lead single “High Voltage,” blessed with a guest verse from Tyga, has earned over 800,000 streams on Spotify. With other highlights, such as the sweetly sentimental “Needed You The Most,” and the Brodinski-produced banger “Attempt 2 Snatch,” featuring ALLBLACK, Mushrooms & Coloring Books is available to stream on all platforms.
Buy/Stream Mushrooms & Coloring Books: https://empire.lnk.to/mushrooms
Mushrooms & Coloring Books Tracklist:
1. Needed You Most (prod by Montage)
2. Hit The Blade (prod by Apollo Jets)
3. South Vallejo (prod by Djfresh )
4. High Voltage (feat. Tyga) (prod by DTB)
5. Drought (prod by Jslappy)
6. Lethal Weapon (feat. Slimmy B) (prod by DTB)
7. Purple Cups (feat. LOE Gino) (prod by Koast)
8. Tap Yo Pussy (prod by Djfresh)
9. This Bitch Said
10. Beat That Vest Up (feat. Shootergang Kony) (prod by DTB)
11. Rockstar
12. Soulless (feat. Scando The Darklord)
13. Love Got Us Beefin
14. Left Me In The Mud (feat. Sada Baby) (prod by Djfresh)
15. Still I Rise (feat. Rexx Life Raj) (prod by Konz Beats)
16. Attempt 2 Snatch by Nef The Pharaoh (feat. ALLBLACK) (prod by Brodinski)
Please contact Michelle or Scott for more info.
The Background:
Since the mid-2010s, Vallejo, California’s Nef The Pharaoh has led a movement that recharged the entire Bay scene. “I always stayed true to my culture,” he notes. Instead of chasing trends, Nef looked to the legacies of Mac Dre and E-40 to become a star. “When I stepped on the scene, I opened the doors for Vallejo and the new Bay Area,” the 24-year-old asserts. Approaching 2019’s Mushrooms & Coloring Books, the rapper with nearly 100 million YouTube views has proven his command. Now, he will use his skills and artistry to reach even more fans.
Links:
official site | twitter | facebook | soundcloud | instagram
Bio, photos, and streams available here: www.audibletreats.com/nef-the-pharaoh
Mushrooms & Coloring Books: https://empire.lnk.to/mushrooms
“Beat That Vest Up” ft. Kony: http://www.youtube.com/watch?v=HUtobYExylE / https://Empire.lnk.to/Vest
“TYP”: https://www.youtube.com/watch?v=-jPN6AF-D00 / https://empire.lnk.to/tapyopussy
“High Voltage” ft. Tyga: https://Empire.lnk.to/highvoltage
“South Vallejo”: http://www.youtube.com/watch?v=7AOgBU2NoDo // https://empire.lnk.to/SouthVallejo
Vice Versa EP (w/Shootergang Kony): https://itunes.apple.com/us/album/vice-versa-ep/1439128854?app=itunes
The Big Chang Theory: https://Empire.lnk.to/TheBigChangTheory // https://itunes.apple.com/us/album/the-big-chang-theory/1415129927?ls=1&app=itunes
Porter2Grape (w/03 Greedo): https://itunes.apple.com/us/album/porter-2-grape-ep/1397491630?ls=1&app=itunes
“Big Tymin'”: https://www.youtube.com/watch?v=H3EPYFrBaoQ