King Truth (aka Trae Tha Truth) Announces Home Town Hero Album, Releasing March 16th
Honored as Part of Houston’s Harvey Heroes Day, the Rapper & Humanitarian Shares “What About Us” a Touching, Complex-Premiered Single About His City’s Continuing Recovery
3.6.2018
Critical Praise for Trae Tha Truth:
“More concise rhymes, insightful and diverse subject matter, and solid features show how far Trae has come as an MC and a songwriter.” – BET.com
“Houston hip-hop veteran Trae Tha Truth may not be anything to you but down in the city of Screw Juice, the Asshole By Nature is the man in the streets” – VIBE
“Trae embodies everything that is Texas in an artist. He’s independent, strong and a survivor.” – SXSW.com
“Trae Tha Truth (or just Trae) is one of the more authentic artists currently operating in Texas, if not the South in general.” – HotNewHipHop
“Trae tha Truth is one of Houston’s most imposing musical forces, a bona fide legend in the harrowing streets of southwest Houston.” – Houston Press
The Announcement:
Tirelessly standing up for his city, Houston’s King Truth (aka Trae Tha Truth) is a respected rapper and a model citizen–an ideal ambassador for the diverse and musical city, and potentially first rapper to have two days in his honor in Houston. Returning to rap after putting his career on hold to raise money and provide aid for victims of August 2017’s Hurricane Harvey, Trae announces Home Town Hero, his 10th solo studio album, and his first under the new moniker King Truth. With production from Watson The Great, Moxiii, Ayo & Keys, and others, Home Town Hero weaves a rich Southern rap tapestry as King Truth expounds upon his city’s struggles as well as a refined version of the street-savvy, tough-talking, smooth hip-hop on which he made his name. Featuring appearances from Young Thug, T.I., Boosie Badazz, Mozzy, Money Man, and more, Home Town Hero releases on March 16th.
Widely respected for his charity efforts and his annual Trae Day initiative, King Truth received the key to the city in Summer 2017 from Houston Mayor Sylvester Turner. When Hurricane Harvey hit Houston in August, the veteran rapper leapt into action, raising money and saving people affected by the flood. During the immediate aftermath of the disaster, King Truth provided aid to Houston’s citizens, patrolling a boat through Houston, Port Arthur, and surrounding areas to rescue those trapped by flooding (including San Antonio Spurs forward Jonathon Simmons), providing Texas inmates with food and supplies, and launching a GoFundMe through his Angels By Nature nonprofit organization. King Truth’s GoFundMe effort to help underserved families in Houston has already raised over $211,000, with celebrities such as Snoop Dogg, Mike Epps, and T.I. donating money to the campaign. For his efforts in support of the hurricane recovery, King Truth recently received a commendation from the City of Houston, who honored the rapper by listing him as one of the heroes to be honored by “Houston’s Harvey Heroes” Day, occurring each year on February 27th.
To accompany the announcement of Home Town Hero, King Truth shares “What About Us,” his latest single. Rhyming rapidfire with his ultra-smooth basso over deep bass, disorienting strings, and angelic vocal samples, King Truth recounts his experiences of the hurricane’s immediate aftermath, channeling the feelings of his Houston community: “The body count was risin’, family members missin’, others tryna survive/They don’t know their condition but yet they hope they alive.” Premiered by Complex, “What About Us” is a poignant recollection of the recent tragedy, a tribute to the strength of a community, and a reminder that though Houston’s struggles have fallen out of the news cycle, thousands of people are still without homes. Meanwhile, people like King Truth continue to quietly help the community with donations and relief efforts.
Pre-order Home Town Hero: https://empire.lnk.to/HometownHero
Listen to “What About Us”: https://soundcloud.com/traethatruth/what-about-us/
Check out the Complex premiere: http://www.complex.com/music/2018/03/trae-tha-truth-what-about-us
Donate to Trae’s Hurricane Relief GoFundMe: https://www.gofundme.com/traethatruthweareonehurricaneharvey
Please contact Michelle or Dharmic for more info.
The Background:
There are three ways to write about Trae Tha Truth. One is to talk about his music, and that’s important because he is a rapper and making music is what he does. The other is to talk about him as a human, and that’s important, because he has done some truly monumental and impressive things. The third is to talk about the intersection of him as a rapper and him as a humanitarian, because that’s where Trae really belongs. His music is often inspired by the experiences of the disenfranchised, which is rooted in the broken roads of the ghetto. It’s driven by loss, by love, by loyalty, and by when one or two or all of those things are taken away or tested of those he cares about.
Trae Tha Truth is very modest, he never talks about his guest features he’d done or any of his new tapes (Lil Wayne, Rick Ross, T.I., Nas, etc.) or how he’d landed another MTV JAM Video of the Week or how he’d signed to T.I.’s label or any of the things people were watching him accomplish from afar. What you need to about Trae is he is a rapper, who has only ever viewed rap as another way for him to help people. Trae Tha Truth’s Tha Truth 2 is the second part of a two album series, following 2015’s Tha Truth. The project came out on February 5th and is available to buy on iTunes.
Links:
facebook | twitter | instagram | soundcloud | youtube
Pre-order Home Town Hero: https://empire.lnk.to/HometownHero
“What About Us”: https://soundcloud.com/traethatruth/what-about-us/
“FrFr”: https://www.youtube.com/watch?v=S3Tfl0g9fc4
“Thuggin” ft. Young Thug & Skippa Da Flippa: https://www.youtube.com/watch?v=U7oCrZh5mc4
“Tryin To Figure It Out (Houston Hurricane Harvey Dedication)”: http://www.youtube.com/watch?v=VZ34YtSZhE0
Hurricane Harvey Relief GoFundMe: https://www.gofundme.com/traethatruthweareonehurricaneharvey
Tha Truth Pt. 3: https://itunes.apple.com/us/album/tha-truth-pt-3/id1238926411 // https://soundcloud.com/traethatruth/sets/tha-truth-pt-3
“Too Late” ft. Post Malone: https://soundcloud.com/traethatruth/01-002-trae-tha-truth-1495215410
“Thuggin'” ft. Young Thug & Skippa Da Flippa: https://soundcloud.com/traethatruth/thuggin-feat-young-thug-skippa-da-flippa
“Take Me Back”: https://soundcloud.com/traethatruth/take-me-back
“I’m On 3.0” Posse Cut: https://soundcloud.com/traethatruth/im-on-30-feat-ti-dave-east-tee-grizzley-royce-da-59-curreny-more/
“Children of Men” ft. J. Cole & Ink: https://www.youtube.com/watch?v=QzVbJ3Ct-uU
“Spray”: https://www.youtube.com/watch?v=23AXMoGN17o
Listen to Tha Truth 2 on Spotify: https://open.spotify.com/album/30zjG4sCa9IEWErRnLZOqj
Listen to Tha Truth 2 on Soundcloud: https://soundcloud.com/traethatruth/sets/tha-truth-part-two
Buy Tha Truth 2 on iTunes: http://smarturl.it/ThaTruthPt2
“Slugs” ft. Young Thug – https://soundcloud.com/traethatruth/slugs-feat-young-thug
“All Good” ft. Rick Ross, T.I., and Audio Push: https://soundcloud.com/traethatruth/all-good-feat-rick-ross-ti-audio-push
“Yeah Hoe”: https://www.youtube.com/watch?v=EzoV_lKNzxw
“Takers” ft. Quentin Miller: https://soundcloud.com/traethatruth/takers-feat-quentin-miller
“Tricken Every Car I Get” (Video): https://youtu.be/Z-wAh7J1yjg
Tha Truth: https://open.spotify.com/album/2CtNgai04DA2rQ69NYJc2x // http://apple.co/1S7O8JN
“Yeah Hoe”: https://soundcloud.com/traethatruth/yeah-hoe-ft-problem-lil-boss
“Tricken Every Car I Get”: https://soundcloud.com/traeabn/tricken-every-car-i-get-feat-future-boosie // smarturl.it/Tricken
“I Don’t Give A Fuck”: https://youtu.be/emsBn80en8c
Bio, photos, and streams available here: http://www.audibletreats.com/trae-tha-truth