Video: E-40 – “Straight Out The Dirt” ft. NBA YoungBoy, Yo Gotti, & JPZ (Prod. by JPZ)
The Hip-Hop Legend Recounts His Origins with Two Southern Compadres in the Flex-Heavy New Video
2.13.2018
Critical Praise for E-40
“E-40 is a national treasure” – Stereogum
“Whoever you are, and whatever your low-grade malaise, E-40 is here to banish it. The Bay Area rap forefather is a human exclamation point, a superhero whose power is remaining helplessly in love with his work. E-40 works harder and more joyfully at making great rap music than you or I have ever worked on anything” – Pitchfork
“The Bay Area’s ambassador E-40 is one of those rare veterans in hip-hop that gets better with time.” – Complex
The Song:
Few emcees have managed to stay relevant as long as E-40, still racking up hits in his fourth decade making rap music. Joining three generations of rap stars with a slinky slapper, E-40 recounts his origins on “Straight Out The Dirt,” digging deep into his family history: “My granddaddy helped build the Carquinez Bridge/Gave my grandmama eleven kids/A gallon of milk and some eggs in the fridge/A pack of Top Ramen some bread and some grits.” Recruiting Memphis rap icon Yo Gotti and Baton Rouge riser YoungBoy Never Broke Again, who was still five years away from birth when E-40 made his 1994 debut in the Billboard 200, E-40 stunts in front of a massive pile of soil in the stunt-happy, literal-minded music video. Released last summer, “Straight Out The Dirt” is a harbinger for a huge 2018 for E-40, as he prepares his 26th studio album.
In 2016, E-40 landed three new albums on the Billboard 200 simultaneously with The D-Boy Rap Diary Books 1 & 2 and the 44-track D-Boy Diary: Deluxe Edition. All three also placed in the top 20 of Billboard’s Indie and R&B/Hip-Hop Charts and reached the top ten of the Rap Chart. The D-Boy Diary earned much of its success from streaming, with key playlist placements, including “Puttin’ In Work” on Spotify’s New Music Friday and “Savage” on the popular Rap Caviar, leading to over 2 million Spotify streams in one week. The very same year, E-40 celebrated even more chart success as two singles, “Choices” and “Function,” received Gold certifications from the RIAA. This summer, E-40 teamed up with B-Legit, his cousin and fellow former member of The Click, for “Fo Sho,” and made a left-field collaboration with electronic musician Ryan Hemsworth on “Hunnid,” released in July. With four decades in the rap game and a flourishing adult beverage empire, E-40 is the ultimate rap elder statesman, teaching his glorious, ever-evolving career in the music business to new artists in the Bay and beyond. Most recently, 40 announced the latest expansion to his alcoholic beverage collection when he introduced E.Cuarenta, his new brand of signature tequila.
Watch “Straight Out The Dirt” ft. Youngboy Never Broke Again & Yo Gotti: https://youtu.be/KZqy-DCTRL8
Listen to “Straight Out The Dirt” on SoundCloud: https://
Listen to “Straight Out The Dirt” on YouTube: https://youtu.be/
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The Background:
One of the most celebrated rappers of all time, E-40 has attained legendary status in hip-hop. Since making his debut with The Click almost 30 years ago and becoming one of the first West Coast rap artists to sign to a major label, his name has become synonymous with the independent music movement. E-40 has released 24 solo albums, become a platinum recording artist and collaborated with artists including Tupac, UGK, and Snoop Dogg. At age 48, E-40 is an anomaly in hip-hop, maintaining his relevance over a career that spans three decades. In the past few years alone, he’s been featured on several Billboard charts (“Choices,” Big Sean’s “IDFWU”, Ty Dolla $ign’s “Saved”), he’s earned an RIAA-certified Gold plaque (“Choices”) and starred and had his 2006 smash hit “Tell Me When to Go” featured in a Beats By Dre commercial. Says E-40, “What’s happening at this point in my career defies logic. Name another 48-year-old rapper with one Gold record, let alone three in the same year. My fans stretch much further than the Bay Area, further than just the West Coast. I brought so much shit to hip-hop. I’ve been relevant in each generation and each decade and I’ve done it as an independent artist.”
E-40’s success extends beyond the music industry, most notably through his entrepreneurship in the adult beverages industry. His wine business, Earl Stevens Selections, distributes high-quality wine to stores across the country, including BevMo, Safeway, and local liquor stores. He has made inroads into the pre-mixed cocktail business with Sluricane, a signature bottled-mix named after his 1995 hit “Hurricane,” with The Click, which was the top-selling beverage at BevMo when it was first released. In 2015, E-40 released an eponymous brand of 40-oz. malt liquor. E-40 is continuing his unprecedented longevity and success as an independent artist with his next album, scheduled for late 2016.
Links:
twitter | facebook | youtube | soundcloud | instagram | spotify
“Straight Out The Dirt” ft. Yo Gotti & NBA YoungBoy: https://youtu.be/KZqy-DCTRL8// https://soundcloud.com/e40/e-40-straight-out-the-dirt/
Ryan Hemsworth ft. E-40 & Yakki – “Hunnid”: https://www.youtube.com/watch?v=JJpUQHjB9kM
“Fo Sho” w/ B-Legit ft. JT The 4th: https://youtu.be/KJD1Mygkl4U // https://open.spotify.com/album/3rjXXmhZuvwRX3NBTSZu0q // https://itunes.apple.com/us/album/fo-sho-feat-jt-the-4th-single/id1252151926
“Uh Huh”: https://youtu.be/NX47Fiv4WzM
“Somebody” ft. Ricco Barrino: https://youtu.be/AxFzvmchbQk
Buy The D-Boy Diary Books 1 & 2 on:
iTunes: http://smarturl.it/TheDBoyDiary
Amazon: http://smarturl.it/TheDBoyDiary_Amz
Google: http://smarturl.it/TheDBoyDiary_GP
“Savage”: https://youtu.be/jV1dHMmJaDs
“On One” ft. AD: https://www.youtube.com/watch?v=u-6sSu88Aas
The D-Boy Diary: Books 1 & 2: http://smarturl.it/TheDBoyDiary
“Petty” ft. Kamaiyah: https://soundcloud.com/e40/e-40-petty-feat-kamaiyah
“All The Way Up” Westside Remix ft. E-40, The Game & Snoop Dogg: https://soundcloud.com/empire/fat-joe-remy-ma-snoop-dogg-the-game-e-40-all-the-way-up-westside-remix
“Slappin’ ft. Nef The Pharaoh & D.R.A.M.: https://www.youtube.com/watch?v=MxgTmM-7rm0
“Choices”: https://www.youtube.com/watch?v=mPtXW7L0dfQ
30-Second Beats By Dre Advertisement featuring E-40 & Draymond Green: https://www.youtube.com/watch?v=23cchXZnEdY
90-Second Beats By Dre Web Advertisement: https://www.youtube.com/watch?v=3G_9RPyF6nE
“Choices” (Warriors Remix): https://www.youtube.com/watch?v=bfYvtz3NbKE
“Tell Me When To Go”: https://www.youtube.com/watch?v=2GZbaXdK8Js
Bio, press photos, music and more at www.audibletreats.com/e-40