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Noelz Vedere

“Vedere goes above and beyond the call of duty.”- DJ Booth

“…Young Chicago rapper proves that this is a name to watch this year.”- EARMILK

“Pushing artistic boundaries… The efforts have produced a plethora of honest and innovative new artists, including the slick and soulful Noelz Vedere.”– Potholes In My Blog

Chicago, Illinois has hip-hop’s spotlight for 2014. From a global superstar like Kanye West to emerging talents like Chance The Rapper, the crossroads between the East and the West has a colorful youth movement, with new approaches to music-making. That is especially true of Noelz Vedere, a 24 year-old hip-hop artist from the rarely chronicled Northside of the city. “I literally have friends who own houses in the hundreds of thousands, and I have friends who are below the poverty line,” he explains, of his music’s place. “Me being in the middle, it exposes me to so many aspects of life. I can relate to what Chief Keef is saying, what Chance is talking about, and what Rockie Fresh is creating. There’s so much beauty in Chicago right now.”

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The Windy City’s complexity plays well against Noelz’ upcoming studio debut, Bittersweet Glory. The album, featuring Freddie Gibbs and The Cool Kids’ Sir Michael Rocks, is heavy on both inspiration and aspiration. “My first project (Popular Kid) came out and I got a lot of local recognition, but at the same time it wasn’t where I wanted to be. There are still a lot of gatekeepers and doors with keys I’m trying to find. So I feel that I’m blossoming into my glory, but it’s still a bittersweet feeling.” In 2011, Noelz burst onto the scene in a way that was even shocking to him. A song he recorded with would-be Maybach Music Group artist Rockie Fresh and Kids These Days front-man Vic Mensa mysteriously leaked to the web, with sites large and small showing “King Me” to the court. “I had never gotten so much exposure in my life,” Noelz admits, as he rushed to feed the masses a body of work. Popular Kid, a reference to the overnight exposure, dropped quickly after. Vedere now says the hasty process made him adopt a slower, refined approach to his sophomore release.

The songs that make Bittersweet Glory were written and tirelessly revised over extended months. “Censored Love” is a first-person account of the complexities of relationships. As an artist who exclusively writes from experience, Noelz used real names, then cleverly edited them for privacy, allowing the songs to be both authentic and innovative. On “Out Of Focus,” Vedere meets another local, Gary, Indiana’s Freddie Gibbs, and they both pay tribute to the region’s chopping tradition with machine gun deliveries on a hazy beat. “I’m not on the type of stuff Gibbs is on, and he’s not on what I’m on, but we fed off each other, to see both sides of the story,” says Noelz, who carefully pens even his most lyrical verses to silence. The album was made with German producer Alex Isaak, who Noelz says, has “Got to be the most slept-on producer in the world.” Chord progressions, instrumentation and even vocals from “American Idol” contestant Kiara Lanier make the sounds as unique as the message. In many places, Noelz displays his own double-threat singing talents. From the jarring opening cut of “Promise Land” to what Noelz considers his most open songwriting on “Fallen Soldier,” this is a cohesive project made of songs their maker claims he treated like mini albums. “I think people hearing the whole album, the whole voice, the whole journey, it will make them want to finish it and play it again,” he says.

As Chicago shines brilliantly, Noelz Vedere hopes to fill a void in the soundscape. In the city where the particular bus or train you take home can seemingly say so much, he hopes to say much more, “I want to be the first rapper from Uptown.”
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