9.20.2024
Video: 310babii – “that’s it“
Inglewood’s Favorite Platinum-Selling Rap Prodigy Tears It Up in Oakland in the Latest Single and Music Video From His Upcoming Project, 310degrees
The New Video Arrives Shortly After 310babii Earns a Nomination at the 2024 BET Hip-Hop Awards for “Best Breakthrough Hip-Hop Artist”
Critical Praise:
“How 310babii Danced His Way Up the Hot 100 With ‘Soak City (Do It)’” – Billboard
“As the West Coast continues to bask in their summer on top, 310babii is keeping the hits coming.” – Billboard
“24 Rappers To Watch in 2024…effortless creativity is what makes him so exciting” – Complex
“310babii has achieved platinum-selling status at just 18 years old, while successfully graduating high school…310babii’s innovative spirit shines through in his distinctive visuals” – GRAMMY.com
The Video:
310babii solidified his status as L.A.’s hottest rising rapper over the summer, when he earned a Platinum plaque and his high school diploma on the same day. Keeping the temperature high as he approaches his next project 310degrees, the 18-year-old Inglewood native shares “that’s it,” a new single and music video from the project. The video arrives shortly after 310babii garnered his first-ever nomination at the BET Hip-Hop Awards, earning recognition in the “Best Breakthrough Hip-Hop Artist” category.
Levitating above a sinister L.A. instrumental, complete with ice cold keys, thunderous 808s, and tolling bells, the young hitmaker describes what life is like as the man in his city. He stays blasé when he describes the baddies who frequently surround him and encourages them to strut their stuff. In the video, directed by AdamKG, the video for “that’s it” finds 310babii talking his smack in a Davante Adams Las Vegas Raiders jersey, as he commands a team of dancers and tours the city of Oakland while hanging out the window of his luxury truck.
“that’s it” is the latest single from 310degrees, 310babii’s next project, due to release next month. The new song follows the recent release of “forward back,” a bass-heavy, Bankroll Got It-produced banger that earned a spot on the soundtrack for NBA2k25. Earlier this summer, 310babii scored a viral hit with “rock your hips,” arriving with two distinct versions: one featuring Saweetie, and another with fellow L.A. heavy-hitters OhGeesy and BlueBucksClan. “rock your hips” went viral on TikTok, reaching #6 on Billboard’s TikTok Top 50 and racking up over 100k video creations (along with 2.5 million combined YouTube views), and is currently #19 on the Rhythmic radio airplay chart. “rock your hips” was the Inglewood native’s second viral hit of the summer, following the dancefloor-filling “pink whitney,” which peaked at #26 on the TikTok x Billboard chart. 310degrees arrives on October 4th via HIGH IQ / EMPIRE, and is currently available to pre-save.
310babii broke out in a major way last year with his chart-topping hit “Soak City (Do It),” the biggest West Coast rap song of 2023, which solidified the then 17-year-old artist as the hottest young hitmaker on his coast–while still taking classes every day as a high school senior. The piano-laden anthem dominated late-summer 2023 and had a major shelf life, spending 19 weeks on the Billboard Hot 100 (#53 peak), and simultaneously topping Urban and Rhythmic radio airplay charts for two weeks. 310babii’s momentum carried into 2024, when he was named an artist to watch in 2024 by Complex and Spotify, named an L.A. Rapper To Watch by GRAMMY.com, and released nights and weekends, a February 2024 project that commented on his double life as student and budding star. 310babii performed “Soak City” at a series of high profile events, including Coachella, Rolling Loud California (in his hometown of Inglewood), NBA’s All-Star Weekend, the BET Awards Pre-Show, and most recently, at Kendrick Lamar’s famous “The Pop Out: Ken & Friends,” during Mustard’s DJ set.
With 300 million streams to date and his high school career in the rearview, 310babii is ready to start a new chapter with 310degrees. Sit back and watch as he continues to make all the right moves.
Watch “that’s it”: https://www.youtube.com/watch?v=H_QYFaDisq4
Stream “that’s it”: https://music.empi.re/thatsitbabii
Photo credit: Pico Shaw
Please contact Michelle, Kevin, or Chris for more info.
The Background:
During the same weeks he graduated high school, 310babii earned his first platinum plaque. The certification came for “Soak City (Do It),” a song that 310 performed during the Kenny & Friends Pop Event in June. “Every artist has their recipe, and my method of success has been dominating TikTok and social media.” After a consistent handful of seven-figure songs, including “Soak City” and 2024’s “Rock Ya Hips,” 310 is diversifying. His new video single, “Pink Whitney,” applies a winning formula for party anthems and brings that energy to the club.
310babii’s journey began in junior high school. His youthful enthusiasm has always complemented the thought and wisdom of an old soul. In 2023, a single—”Soak City (Do It),” snowballed into a worldwide anthem. A companion dance fueled TikTok and spawned video edits and a remix with OhGeesy and BlueBucksClan. As 310babii’s hit propelled to 20 million music video views, the song reached #1 on the Rhythmic and Rap charts for two consecutive weeks, and spent 19 weeks on the Hot 100. In the weeks and months that followed, he doubled back with a star-studded debut Nights And Weekends, and found more success. 310 has appeared onstage at Coachella, performed sets at Rolling Loud on both sides of the Atlantic, and sold out a hometown show at The Novo. The industry is taking notice, as 310babii made Billboard’s “21 Under 21” list and was named Spotify’s “Most Necessary Artist to Watch 2024” as the DSP crowned him “the voice of a new generation.”
Links:
instagram | spotify | tiktok | youtube
“that’s it”: https://www.youtube.com/watch?v=H_QYFaDisq4
Pre-save 310degrees: http://music.empi.re/310degrees
“forward back”: https://music.empi.re/forwardback
“Pink Whitney”: https://www.youtube.com/watch?v=zvL6xB67UU0
“rock your hips” ft. Saweetie: https://www.youtube.com/watch?v=M99RsGnzHoU
“rock your hips” ft. OhGeesy & BlueBucksClan: https://www.youtube.com/watch?v=vRNW-Tyxz7I
“Soak City (Do It)”: https://www.youtube.com/watch?v=qG27ZXU6QBQ