3.22.2024
Video: 1Up Tee – “Young N****s“
Born and Raised in Westside Detroit, the Rising Rapper Delivers a Crucial Message For Wayward Youths in His New Single, With a Chicago-Set Video Directed by No More Heroes
1Up Tee is Building Momentum Behind Regional Hits Like “Lose Lose ” and “Accountability,” Plus Co-Sings From Meek Mill, Damian Lillard, Dej Loaf, Marshawn Lynch, BabyTron, Babyface Ray, and More
Critical Praise:
“As the public only becomes more (rightfully) skeptical of media and celebrity, there’s constant demand for artists who keep it real. Enter 1Up Tee: A fresh-faced Detroit rapper currently blowing up off a string of concept singles that get at the contradictions and unrealistic expectations of a social media-enabled society.” – Pitchfork
“1Up Tee is really a sociologist at heart. Dissecting what’s going on around him, with a scientific level of curiosity and precision, gives his music a really vibrant honesty.” – Passion of the Weiss
The Video:
Detroit’s 1Up Tee makes music with a message, providing life lessons for navigating our social media-poisoned world. Daring the audience to look below the surface, Tee shares “Young N****s,” a powerful new single and music video.
Blessed with a beat by Von Classic, “Young N****s” harkens back to 80s R&B, with smooth Fender Rhodes piano to go with thumping Michigan-style 808s–it’s an instrumental that illustrates a potential bridge for the generational divide that inspired the song. Tee sends a message to the moral police who judge without fully understanding the circumstances that make young Black men do what they do: “They don’t know you tryna get back from your brother passing/They don’t know if you don’t slide, your brother gonna look at you backwards/They don’t know…the sh*t we go through on a daily basis/They only know from Instagram and what the pages sayin’,” spits 1Up Tee. Directed by Laka of renowned Chicago collective No More Heroes, the video finds Tee performing in Chicago’s Water Tower Plaza, putting the focus on his profound lyrics.
“Young N****s” is the latest step in the Westside Detroit rapper’s impressive rise in recent months. Inspired by local rappers by Babyface Ray and Payroll Giovanni, Tee started rapping when he was a teenager, writing about the things he observed in his hometown, and eventually teaming up with close friend D Hen 1UP to release the mixtape Y.N.A. in 2022. 1Up Tee capitalized on his hometown momentum with the single “Accountability,” released in 2022, framed as a conversation between two sides of himself–one side lamenting his lack of success so far, and the other side telling him to shape up and get to work. Late last year, Tee’s profile began to cross out of the Great Lakes region and make waves nationwide: the catalyst was “Good Karma (Freestyle),” an examination about why bad things happen to real ones, which became a viral On The Radar performance and generated over 4 million on-demand streams. He kept the karma going with January’s “Lose Lose,” which earned attention from Pitchfork, racking up over 1.8 million streams in its first six weeks.
With influential tastemakers like Pitchfork, On The Radar, and Spotify’s Fresh Finds in his corner, along with strong co-signs from from Meek Mill, athletes like Damian Lillard and Marshawn Lynch, and fellow Detroiters including Babyface Ray, Dej Loaf, and BabyTron, 1Up Tee is ready to become the next rapper from the Motor City to become a breakout star. Stay tuned for much more.
Watch “Young N****s”: https://www.youtube.com/watch?v=S9mkQRSUJ-U
Stream “Young N****s”: https://1uptee.ffm.to/young
Watch “Good Karma (Freestyle)” on On The Radar: https://www.youtube.com/watch?v=raFDa31IO7k
Please contact Michelle or Annjie for more info.
Links:
instagram | spotify | youtube | tiktok
“Lose Lose”: https://www.youtube.com/watch?v=AF6Nv6wWJXI
“Good Karma” (On The Radar Freestyle): https://www.youtube.com/watch?v=raFDa31IO7k
“Good Karma”: https://www.youtube.com/watch?v=Uqo4EfTA-sA
“Accountability”: https://youtu.be/XiU4RGapq6s?si=p5P-DwuVCxI5KLv7