8.28.2023

Video: 03 Greedo – “Rich On Grape Street“

Fresh Off Multiple Sold Out Shows in His Home State, the Watts, CA Legend Shares His First New Song Since March’s Halfway There Mixtape

Critical Praise:

“The latest hope of Los Angeles hip-hop” – Rolling Stone

“The Watts rapper is an essential piece of West Coast rap” – Pitchfork

“Los Angeles street-rap weirdo 03 Greedo is one of the most exciting and inventive voices around right now, and he already released one of the best rap albums of the year” – Stereogum

“Literally no one else on Leonardo DiCaprio’s green Earth talks flavorful cash sh*t as wonderfully as 03 Greedo.” – Complex

“This mixtape is a step away from his usual sunny LA sound, but 03 Greedo knew what he was doing when he enlisted the help of Kenny Beats. This link up has resulted in an entertaining, yet simple record, the concept expertly executed. ‘Netflix and Deal’ is a cinema experience – minus the over-expensive snacks.” – NME

The Video:

A respected innovator in the West Coast rap scene, 03 Greedo is making the most of his freedom. The Watts, CA native recently completed “Another Purple Summer Tour,” a series of sold out dates in Oakland, San Diego, and an emotional homecoming at The Novo in Los Angeles. To celebrate his sold out run, Greedo shares “Rich On Grape Street,” an anthemic new single. Produced by YoungKio, the Dutch beatmaker who produced “Old Town Road,” “Rich On Grape Street” glistens like an L.A. sunset, providing a luscious bassline that bends around Greedo’s melodic runs. Recounting his riches as he remembers his checkered past, Greedo flaunts his ability to ignore the jealousy and naysaying: “All that sh*t don’t faze me/Cause I got rich on Grape Street.”

Stylishly directed by MOSHPXT, the video for “Rich On Grape Street” offers a snapshot of Greedo’s life, illustrating how far he’s come. The rapper relaxes with his crew, looking out on his city from his house on the hill, reminiscing on his home neighborhood on 103rd and Grape and thinking about how far he’s come. He ignores the jealous onlookers, making the most of his time outside and reveling in his status as L.A.’s top dog.

The single also follows Greedo’s recent announcement of the upcoming “Rich On Grape Street Tour,” which kicks off on September 22nd in Phoenix, with continued stops in Denver, Seattle, Portland, Sacramento, and more stops on the West Coast. Tickets are available at https://dgmlifestyle.com/pages/live-shows-and-events

“Rich On Grape Street” is Greedo’s first new single since the release of Halfway There, his first project of all-newly recorded music since 2018. Recorded in the months since his January release at Houston’s Sugar Hill Studios, Halfway There benefits from Greedy’s endless font of melodies and peerless ability to write fully-realized songs in a matter of minutes. The tape is home to the single “Bacc Like I Never Left,” as well as guest appearances from Ty Dolla $ign, Babyface Ray, Maxo Kream, and many more, Halfway There is available everywhere via Alamo Records.

Earlier in the year, Greedo shared Free 03, a project created in collaboration with L.A. producer Mike Free. Acclaimed by Pitchfork, Free 03 contains music Greedo recorded from jail, along with music made before he began his prison sentence. Greedo made his grand return to the stage at Billboard’s The Stage @ SXSW, performing his new single and highlights from his career. Over the weekend, Greedo performed at Rolling Loud Miami, playing hits from throughout his career to a crowd of devoted friends. The artist gave a glimpse into his post-prison life and his creative process with a recent documentary about the making of Halfway There, and was the subject of a glowing feature in the L.A. Times in late March.

With much more music on the way, 03 Greedo is making up for lost time. Forget a Purple Summer…it’s gonna be Purple all year long.

Watch “Rich On Grape Street”: https://www.youtube.com/watch?app=desktop&v=k9_V_gFREII&feature=youtu.be

Stream “Rich On Grape Street”: 03greedo.lnk.to/RichOnGrapeStreet

Stream Halfway There: http://03greedo.lnk.to/halfwaythere

Watch the “Halfway There” documentary: https://www.youtube.com/watch?v=g251BoOtTec

Read 03 Greedo’s interview in the L.A. Times: https://www.latimes.com/entertainment-arts/music/story/2023-03-28/03-greedo-prison-release-free-halfway-there

Photo credit: Lestyn Park

Please contact Michelle or Kevin for more info.

The Background:

L.A. rapper 03 Greedo came into his own on a series of mixtapes that began with 2016’s Purple Summer. His multi-faceted rhymes were heavy on references to drugs, struggle, and fame, and he churned out quality material at a prolific rate. He broke through to an even larger audience after signing a record deal, but not even a month after the release of his 2018 debut studio album God Level, he was sentenced to 20 years in prison for drug trafficking. He began serving his time in the summer of that year but issued a statement saying he intended to keep making and releasing new music while incarcerated. In 2019, Greedo released Still Summer in the Projects, the Kenny Beats produced project Netflix & Deal, with features from Freddie Gibbs, Vince Staples, Buddy and more, and in 2020, he dropped Load It Up, Vol. 01, produced by RonRonThe Producer. Greedo released his mixtape, Free 03, in January 2023, and returned with Halfway There, his first newly-recorded album since his release from prison, in March.