Video: Youth Sounds – “Before It’s Too Late”
Pop Gets A Little More Sophisticated Thanks to Ballet In the Video for Youth Sound’s Debut Single, Premiered By Diffuser
01.15.2015
Critical praise for Youth Sounds:
“All I know is that after three songs, I’m hooked and I’d like more” – Obscure Sound
“From the second the music hits, there is no denying the sheer power and beauty…” – Diffuser FM
“…a glowing neon sign of widescreen synths, fresh-faced optimism, and blocky’80s drum programming.” – Wondering Sound
The Video:
One of the greatest tools in Youth Sounds’ arsenal is their mastery of juxtaposition. “Before It’s Too Late” is a bright synth pop anthem, overflowing with vintage drum beats plucked right out of the 80s. However, in the video for their first single they circumvent expectations and deliver a visual that is equal parts eery, beautiful, sophisticated, and optimistic. The understated visual paired with the overt pop vibes of the song make for a trippy, but rewarding experience. “From the second the music hits, there is no denying the sheer power and beauty of the track,” says Diffuser in their premiere of the visual.
“Before It’s Too Late,” is a black and white video with dancers as its main focus. Just as Youth Sounds contorts their 80s influenced pop sounds for a modern audience, the dancers elegantly move their bodies in fascinating ways across the screen. The video is artsy, sensual, inventive, and a tad bit weird. It’s as if an avant-garde video got mixed into the soundtrack of your favorite John Hughes movie.
Youth Sounds is comprised of Lucho from the indie-pop hip-hop fusion outfit THE BL∆CK HE∆RTS CLUB on bass, his sister Erika on vocals, brother Nicholas on drums, and friend Andrian on guitar. “Before It’s Too Late” can be found on the group’s Favors EP which will be releasing in the first quarter of 2015.
Watch “Before It’s Too Late”: https://www.youtube.com/watch?v=TQW6m-N7O84
Check out the Diffuser.FM premiere: http://diffuser.fm/youth-sounds-before-its-too-late-exclusive-premiere/
Purchase “Before It’s Too Late”: https://itunes.apple.com/us/album/before-its-too-late-single/id935530738
[soundcloud url=”https://api.soundcloud.com/tracks/176603232″ params=”color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166″ iframe=”true” /]Please contact Michelle or Rory if interested in talking with Youth Sounds.
Youth Sounds Background:
The peaceful ambience that is Youth Sounds comes from an innovative brother and sister duo that understands who they are and what they have to offer. Hailing from the streets of New Orleans, Erika and Lucho are self-taught musicians that gained experience in church choirs and developed their crafts by remaining artistically stylish. The combination of Erika’s soft and whispery voice gliding over Lucho’s piano leads and house backbeats on their debut EP, The Bit Parts, expresses the aptitude this duo possesses. With the addition of Nicholas (Drums) and Adrian (Guitar) Youth Sounds feels familiar and inviting in their effort to bring fresh melodies and new ideas to their brand of electro pop. During a two-year hiatus, Youth Sounds spent a majority of their time reworking and redefining their sound. With a new sense of direction, the band was able to create some of their best work and record some compelling new material for their upcoming Favors EP. This hiatus also helped launch Lucho’s career as a producer, hooking up and working with Immaculate Taste artists Well$ and Alec Lomami. During this time, the connection with Immaculate also led to the forming of a side project called THE BL∆CK HE∆RTS CLUB and to the signing of Youth Sounds to Immaculate Taste’s management team. Youth Sounds’ elegant appeal and dreamlike moodiness branch from their appreciation for art and film. Encompassing these ideals in their music captures the essence of purity in their craft. Take part of Youth Sounds’ journey!
Links:
“Before It’s Too Late”: https://www.youtube.com/watch?v=TQW6m-N7O84 / https://soundcloud.com/immaculate-taste/before-its-too-late/
Bio, pics, and more here: http://www.audibletreats.com/youth-sounds/