Single: King Truth (aka Trae Tha Truth) – “Dont Know Me” ft. Young Thug
The Rapper and Humanitarian Premieres a New Home Town Hero Single via XXL, After Shining a Light on a His Efforts to Repair a Sinking Houston in the “What About Us” Video
3.14.2018
Critical Praise for Trae Tha Truth:
“More concise rhymes, insightful and diverse subject matter, and solid features show how far Trae has come as an MC and a songwriter.” – BET.com
“Houston hip-hop veteran Trae Tha Truth may not be anything to you but down in the city of Screw Juice, the Asshole By Nature is the man in the streets” – VIBE
“Trae embodies everything that is Texas in an artist. He’s independent, strong and a survivor.” – SXSW.com
“Trae Tha Truth (or just Trae) is one of the more authentic artists currently operating in Texas, if not the South in general.” – HotNewHipHop
“Trae tha Truth is one of Houston’s most imposing musical forces, a bona fide legend in the harrowing streets of southwest Houston.” – Houston Press
The Video:
Respected and decorated for his humanitarian efforts aiding the Houston community, King Truth (aka Trae Tha Truth) exemplifies the positive power of rap music. Living a public life but keeping an air of mystery, King Truth schools the ignorant on “Don’t Know Me,” his new single. Featuring a hyperactive guest appearance from Young Thug, who contributes an auto-tuned hook and an acrobatic anchor verse, “Don’t Know Me” emphasizes King Truth’s self-made status. Premiered by XXL, “Don’t Know Me” is the latest release off Home Town Hero, Trae Tha Truth’s 10th solo studio album, and his first under the new moniker King Truth. Featuring appearances from Young Thug, T.I., Boosie Badazz, Mozzy, Money Man, and more, Home Town Hero, inspired by Trae’s actions during the aftermath of Hurricane Harvey, releases on March 16th.
When Hurricane Harvey hit Houston in August, the King Truth leapt into action, raising money and saving people affected by the flood. During the immediate aftermath of the disaster, King Truth provided aid to Houston’s citizens, patrolling a boat through Houston, Port Arthur, and surrounding areas to rescue those trapped by flooding (including San Antonio Spurs forward Jonathon Simmons) and providing Texas inmates with food and supplies. Following the hurricane, King Truth launched a GoFundMe through his Angels By Nature nonprofit organization, which earned over$211,000, with celebrities such as Snoop Dogg, Mike Epps, and T.I. donating.
Shining a spotlight on those who suffered during the devastating hurricane, King Truth shares “What About Us,” a moving new video about his heroic response to the disaster. Released over the weekend, the video features new footage from King Truth’s efforts to rebuild the city, including rescue missions, cleanup programs, and food drives. Including news reports about the rapper’s generosity, testimonials from those he helped, and a short cameo from Beyoncé, the video paints a poignant portrait of the resilient response of the citizens of Houston and a reminder that though Houston’s struggles have fallen out of the news cycle, thousands of people are still struggling.
Listen to “Don’t Know Me”: https://soundcloud.com/traethatruth/dont-know-me-feat-young-thug/
Check out the XXL premiere: http://www.xxlmag.com/rap-music/new-music/2018/03/trae-tha-truth-young-thug-new-song-dont-know-me/
Watch “What About Us”: https://www.youtube.com/watch?v=gs-CO8wDEbM
Pre-order Home Town Hero: https://empire.lnk.to/HometownHero
Donate to Trae’s Hurricane Relief GoFundMe: https://www.gofundme.com/traethatruthweareonehurricaneharvey
Please contact Michelle or Dharmic for more info.
The Background:
There are three ways to write about Trae Tha Truth. One is to talk about his music, and that’s important because he is a rapper and making music is what he does. The other is to talk about him as a human, and that’s important, because he has done some truly monumental and impressive things. The third is to talk about the intersection of him as a rapper and him as a humanitarian, because that’s where Trae really belongs. His music is often inspired by the experiences of the disenfranchised, which is rooted in the broken roads of the ghetto. It’s driven by loss, by love, by loyalty, and by when one or two or all of those things are taken away or tested of those he cares about.
Trae Tha Truth is very modest, he never talks about his guest features he’d done or any of his new tapes (Lil Wayne, Rick Ross, T.I., Nas, etc.) or how he’d landed another MTV JAM Video of the Week or how he’d signed to T.I.’s label or any of the things people were watching him accomplish from afar. What you need to about Trae is he is a rapper, who has only ever viewed rap as another way for him to help people. Trae Tha Truth’s Tha Truth 2 is the second part of a two album series, following 2015’s Tha Truth. The project came out on February 5th and is available to buy on iTunes.
Links:
facebook | twitter | instagram | soundcloud | youtube
“Don’t Know Why” ft. Young Thug: https://soundcloud.com/traethatruth/dont-know-me-feat-young-thug/
“What About Us”: https://soundcloud.com/traethatruth/what-about-us/ || https://www.youtube.com/watch?v=gs-CO8wDEbM
Pre-order Home Town Hero: https://empire.lnk.to/HometownHero
“FrFr”: https://www.youtube.com/watch?v=S3Tfl0g9fc4
“Thuggin” ft. Young Thug & Skippa Da Flippa: https://www.youtube.com/watch?v=U7oCrZh5mc4
“Tryin To Figure It Out (Houston Hurricane Harvey Dedication)”: http://www.youtube.com/watch?v=VZ34YtSZhE0
Hurricane Harvey Relief GoFundMe: https://www.gofundme.com/traethatruthweareonehurricaneharvey
“I’m On 3.0” Posse Cut: https://soundcloud.com/traethatruth/im-on-30-feat-ti-dave-east-tee-grizzley-royce-da-59-curreny-more/
Tha Truth Pt. 3: https://itunes.apple.com/us/album/tha-truth-pt-3/id1238926411 // https://soundcloud.com/traethatruth/sets/tha-truth-pt-3
Bio, photos, and streams available here: http://www.audibletreats.com/trae-tha-truth