Video: RJD2 x STS – “Hold On, Here It Go”
Premiered by VICE, the Philadelphia-Based Producer/Rapper Duo Release Heartwarming Visual Off Their Forthcoming RJD2 x STS Album
04.28.2015
Critical Praise for RJD2 and STS:
“The album shuffles between moody, soulful beats and triumphant, horn-anchored tracks” – Rolling Stone
“RJ’s well able to inject spirit and spontaneity into tunes new and old in the live setting, certainly better than most beatmakers and producers out there” – Philadelphia Weekly
“[STS is] unique in style, creative in approach” – Red Bull Sound Select
“STS has the best of both worlds as far as what he offers as an MC: consistent bars, dazzling wordplay, and a Southern bravado” – HipHopWired
The Video:
Money can buy the finer things in life – shoes, clothes, a dream car, and most importantly – a home. In the visual for their debut single “Hold On, Here It Go,” RJD2 and STS, aka Sugar Tongue Slim, team up with director Pat Murray to tell a hard-hitting story relatable to millions of households across America today. The video, which premiered via VICE, shows an eager teenager dreaming of those finer things with a humble shoebox of his savings, only to sacrifice his desires to support his family in an ultimate act of selflessness. “Hold On, Here It Go” is off their upcoming RJD2 x STS album, which releases May 5th.
The audio for the single was premiered by Rolling Stone, who said the duo’s “jubilant first single, ‘Hold On, Here It Go,’ recorded with classical collective Bohemian Dub Orchestra, provides an euphoric counterpoint to STS’s politically-minded lyrics.” Describes RJ, “Rarely do I cut a track and get the goosebumps, slam dunk type feeling RIGHT away, but it happened on this one. The chorus was fly, with the horns and the drums in the pocket… The only way to go for the verses was to take it all the way down-no rhythm section at all. To give it some momentum, the chord changes keep shifting up octaves every 8/16 bars or so. Definitely one of my proudest moments ever making rap music. This was one of the first songs that we cut where I stood back was like, WOW, this cat Jordan can sing his ASS off!”
RJD2 has long been recognized for his versatility and genre-blending abilities. His credits include the theme for Mad Men and commercials for Wells Fargo, the Washington State Lotto, J&B whiskey, movies such as Wimbledon, and much more to hold down his track record, proving himself as one of Philadelphia’s most eclectic producers. STS has also taken on wide-ranging roles, from writing on Ciara‘s “Oh” and having cuts on The Roots‘ How I Got Over LP. The duo is prepping the release of their soulful, timeless project unlike anything else in rap today. STS x RJD2 releases on May 5th via RJ’s record label, RJ’s Electrical Connections.
Watch “Hold On, Here It Go”: https://youtu.be/1V7NVtHwRYI
Check out the VICE premiere: http://www.vice.com/read/vice-exclusive-watch-rjd2-and-stss-new-video-for-hold-on-here-it-go-111
Listen to “Hold On, Here It Go”: https://soundcloud.com/officialrjd2/hold-on-here-it-go
Pre-order STS x RJD2: http://radi.al/STSRJD2
Please contact Michelle or Rory if interested in talking with RJD2 and STS.
RJD2 Background:
RJD2, a transplant via Ohio, has a history spanning back to the late 90’s indie hip-hop scene. After notable stops on both the Definitive Jux and XL labels, he ventured forth with his own label in 2009 (RJ’s Electrical Connections, which brings you this fine piece of work today). With a catalog of albums running back to 2002, he likely qualifies as an underground vet at this stage of his career. With the tunes“Ghostwriter” and the “A Beautiful Mine,” aka the Mad Men theme making their rounds on TV, his reach has continually spread beyond the sold out club dates and festival appearances of the last decade+.
STS Background:
STS, aka Sugar Tongue Slim, is an Atlanta transplant who found himself amidst the orbit of Dre andVidal, Jazzy Jeff, Jill Scott, and the cast of players that were in and out of Larry Gold’s “The Studio.”This led to being a writer on Ciara’s “Oh,” working intimately with Def Jam. He was first introduced to the public on The Roots‘ Grammy-Nominated release, How I Got Over, where he was featured on the cuts, “Right On” and “Hustla.” Later that month he released Demand More II featuring the underground hits, “The People” and “In For The Kill.” He soon brought his G.O.L.D act to stage, setting off sold out shows for acts such as Travis Barker, 50 Cent, J-Cole, Big Sean, B.O.B and The Roots among others. That buzz resulted in a spotlight on MTV2’s Sucker Free Sunday as the featured act for XXL’s Show & Prove segment.
Links:
official site | twitter | facebook | youtube
“Hold On, Here It Go”: https://soundcloud.com/officialrjd2/hold-on-here-it-go // https://youtu.be/1V7NVtHwRYI
“420”: https://soundcloud.com/officialrjd2/420-1s