Video: Nef The Pharaoh – “TYP”
The Vallejo Native’s Latest Mushrooms & Coloring Books Video Features a Cameo Appearance From Too $hort
7.19.2019
Critical Praise:
“It’s been nearly three years since Nef The Pharaoh took the Bay Area by storm with his breakout hit ‘Big Tymin’.’ Since then, under the tutelage of E-40, the South Vallejo rapper has become an ambassador of the region in his own right, championing artists like SOB X RBE, OMB Peezy, and others.” – The FADER
“it’s a joyous, melodic project with the old school, timeless feel we’ve come to expect from Nef the Pharaoh. Do yourself a favor and play this in a car as soon as physically possible.” – NOISEY
“…the best rapper from Vallejo since the last great rapper from Vallejo [Mac Dre]” – Passion of the Weiss
“[Nef the Pharaoh] distinguished himself in the last couple years as one of the Bay Area’s most exciting and charismatic rappers – possesses the wit, versatility, and magnetism that might land him a larger, nationwide audience.” –Pitchfork
“Nef the Pharaoh runs neck-and-neck with Kodak Black as the most promising up-and-coming rapper who can’t yet rent a car.” – SPIN
“There may be no rapper working right now who brings more good cheer and positive vibes than Vallejo’s Nef the Pharaoh” – Noisey
The Video:
With an impish grin and a knack for playful wordplay, Nef The Pharaoh knows how to have a good time. Opening up the X-rated section of his book of bars, Nef shares “TYP,” his latest video single. Produced by Djfresh, “TYP” (short for “Tap Yo P*ssy”) is a dose of classic Bay Area swag, inspired by the raunchy rhymes and snapping instrumentals of Too $hort, who makes a cameo in the video. Weaving between echoing claps and rubbery bass, Nef cleverly details what he looks for in a woman (turns out, he’s not very picky). In the video, Nef holds auditions for the Bay’s baddest, bringing in friends like ShooterGang Kony to join the fun. “TYP” is the third release from Nef’s upcoming Mushrooms & Coloring Books, following last week’s “High Voltage,” featuring Tyga, and the über-local “South Vallejo.“
Spanning 16 tracks, Mushrooms & Coloring Books builds on the foundation of Bay Area rap music, spicing it up with a different sonic element on each summer-ready track. Running the gamut from mob music to electro-funk to smooth jazz to Ibiza-friendly dance-rap, Mushrooms & Coloring Books proves Nef’s endless adaptability, weaving his malleable flow between hits of acid bass, breaking into nursery rhyme patter, and even flashing a skill with melody when the occasion calls. Featuring appearances from Tyga, Sada Baby, ALLBLACK, Slimmy B of SOB x RBE, Rexx Life Raj, ShooterGang Kony, LOE Gino, and Scando The Darklord, and with production from Brodinski along with Bay Area mainstays like Djfresh and DTB, Mushrooms & Coloring Books releases on August 14th via Sick Wid It Records/EMPIRE.
Watch “TYP”: https://www.youtube.com/watch?v=-jPN6AF-D00
Buy/Stream “TYP”: https://Empire.lnk.to/tapyopussy
Mushrooms & Coloring Books tracklist:
1. Needed You Most (prod by Montage)
2. Hit The Blade (prod by Apollo Jets)
3. South Vallejo (prod by Djfresh )
4. High Voltage (feat. Tyga) (prod by DTB)
5. Drought (prod by Jslappy)
6. Lethal Weapon (feat. Slimmy B) (prod by DTB)
7. Purple Cups (feat. LOE Gino) (prod by Koast)
8. Tap Yo Pussy (prod by Djfresh)
9. This Bitch Said
10. Beat That Vest Up (feat. Shootergang Kony) (prod by DTB)
11. Rockstar
12. Soulless (feat. Scando The Darklord)
13. Love Got Us Beefin
14. Left Me In The Mud (feat. Sada Baby) (prod by Djfresh)
15. Still I Rise (feat. Rexx Life Raj) (prod by Konz Beats)
16. Attempt 2 Snatch by Nef The Pharaoh (feat. ALLBLACK) (prod by Brodinski)
Please contact Michelle or Scott for more info.
The Background:
Breaking through with his self-titled 2015 EP and its hit single “Big Tymin‘,” the 23-year-old Nef The Pharaoh quickly established himself as one of the most unique and popular emcees in the Bay. Signed to E-40’s Sick Wid It Records, the charismatic emcee is a fixture on regional radio, releasing an acclaimed collaborative EP with Cardo Got Wingz (Kendrick Lamar, Drake) in 2016 and hitting in 2017 with the single “Bling Blaow,” which features Slimmy B of SOB x RBE. In April 2018, Nef shared his debut album The Big Chang Theory, which earned praise from Noisey, who raved “it’s a joyous, melodic project with the old school, timeless feel we’ve come to expect from Nef the Pharaoh. Do yourself a favor and play this in a car as soon as physically possible,” and Pitchfork, who said “Nef is the rare rapper who whose music feels free—free of narrative cohesion, outside interference, or any sense of pressure.” This past summer, Nef shared Porter2Grape, an action-packed 5-track collaborative EP with L.A. rapper 03 Greedo. The blistering EP, with the single “Ball Out,” featuring ALLBLACK, and the Pitchfork Best New Track “Blow-Up Bed,“ is currently available for stream and purchase via EMPIRE.
Links:
official site | twitter | facebook | soundcloud | instagram
Bio, photos, and streams available here: www.audibletreats.com/nef-the-pharaoh
“TYP”: https://www.youtube.com/watch?v=-jPN6AF-D00 / https://empire.lnk.to/tapyopussy
“High Voltage”: https://Empire.lnk.to/highvoltage
“South Vallejo”: http://www.youtube.com/watch?v=7AOgBU2NoDo // https://empire.lnk.to/SouthVallejo
Vice Versa EP (w/Shootergang Kony): https://itunes.apple.com/us/album/vice-versa-ep/1439128854?app=itunes
The Big Chang Theory: https://Empire.lnk.to/TheBigChangTheory // https://itunes.apple.com/us/album/the-big-chang-theory/1415129927?ls=1&app=itunes
Porter2Grape (w/03 Greedo): https://itunes.apple.com/us/album/porter-2-grape-ep/1397491630?ls=1&app=itunes
“Big Tymin'”: https://www.youtube.com/watch?v=H3EPYFrBaoQ