Single: Nef The Pharaoh – “Bussin'”

The Leader of the Bay Area’s New School Teams with Adult Swim For the Latest Entry in Their 52-Week Adult Swim Singles Series

1.5.2017

Critical Praise:

20 Best Hip-Hop Albums of 2016 – Neffy Got Wings (#3) – FACT

2016 was the West Coast’s time to shine, and few rappers shined as brightly as Nef – FACT

“Neffy Got Wings is the album of the week” – Stereogum

“…the best rapper from Vallejo since the last great rapper from Vallejo” – Jeff Weiss

“…as a rapper, [Nef the Pharaoh] lets the energy lead and the bars follow, boasting and flexing with the kinds of memorable banalities that make up some of hip-hop’s best yet least-celebrated moments.” –Pitchfork

“Nef The Pharaoh is the Bay Area’s next up.” – HotNewHipHop

“Nef the Pharaoh runs neck-and-neck with Kodak Black as the most promising up-and-coming rapper who can’t yet rent a car.” – SPIN

“There may be no rapper working right now who brings more good cheer and positive vibes than Vallejo’s Nef the Pharaoh” – Noisey

The Song:

Annihilating hyphy instrumentals with his buoyant and elastic flow, Nef The Pharaoh is one of the most unpredictable and entertaining emcees on the West Coast. It comes as no surprise that Nef would turn heads at Adult Swim, which champions underground artists and left-of-center idiosyncrasy in television and music. Kicking off the Adult Swim Singles series for 2018, Nef The Pharaoh shares “Bussin‘,” a gloriously over-the-top hybrid of Bay Area mob and Southern trap. Produced by M.A. the Pilot, the track will also be featured on Nef’s previously announced project Big Chang Theory, coming in Q1 2018. Listen to Nef stunt over orchestral stabs, handclaps and flute-infused production to start your year right.

Sharing a free single every week for 52 weeks, Adult Swim developed a well-earned reputation for musical curation and tastemaking in recent years. Releasing songs from artists as diverse as Brian Eno, Run The Jewels, Chad VanGaalen, G. Perico, Zaytoven, Clams Casino, IDK, Oddisee and many others, Adult Swim Singles provide an excellent opportunity for rising artists, including nightly airtime in Adult Swim commercials and mentions in Adult Swim social media. Spearheaded by creative director Jason Demarco, Adult Swim Singles expanded from 31 to 52 tracks in 2017, bringing an enviable collection of talent and a diverse set of songs to an eager audience.

Combining an old-school, colorful rhyming style with pristine, state-of-the-art Bay Area production, Nef turned heads with 2017’s The Chang Project. A mature effort from the Sick Wid It signee, representative of his growth from teenaged phenom to a father and a leaderthe album boasted appearances from Ty Dolla $ign, Larry June, Caleborate, SOB x RBE, OMB Peezy, Jay Ant, and others. This past summer, Nef The Pharaoh opened for A$AP Ferg at the Museum of Modern Art in New York City, and graced the stage this as a hometown hero at Rolling Loud Bay Area. Most recently, Nef released a series of loose singles and videos, as he somberly and intelligently addressed social issues in the video for “LOE Gino’s Interlude,”Nef’s collaboration with fellow Oakland rapper LOE Gino, and then quickly changed gears for the fun-loving, funky, Nickelodeon-influenced “Kenan & Kel.” In December, Nef The Pharaoh graced the stage of Rolling Loud Southern California in Mountain View, California.

Listen to “Bussin'”: http://AdultSwim.com/singles

Listen to “Bussin'” on iTunes: https://itunes.apple.com/us/album/bussin-single/1331704821?ls=1&app=itunes

Please contact Michelle or Isabel if you are interested in speaking with Nef The Pharaoh.

For Adult Swim press inquiries, contact Biz 3 (Kathryn Frazier & Yashar Zadeh) or Adult Swim (Wendy Gardner)

The Background:

About Nef The Pharaoh

Praised by Jeff Weiss as “the best rapper from Vallejo since the last great rapper from Vallejo,” the legendMac Dre being his predecessor, 21 -year-old Nef The Pharaoh is one of the Bay Area’s most exciting young emcees. Signed to E-40‘s Sick Wid It Records, Nef The Pharaoh delivered his debut retail release, a self-titled EP, in November 2015 to high critical praise. Featuring the breakthrough radio hit “Big Tymin’,” which charted at #34 on San Francisco’s 106 KMEL‘s Top 106 Songs of 2015 and earned more than 7.7 million views on YouTube, the Nef The Pharaoh EP firmly established the rapper on the national scene. Nef followed his breakthrough project by joining producer Cardo for Neffy Got Wings, a collaborative EP which released in January, and by accompanying G-Eazy, A$AP Ferg, and Marc E. Bassy on the national When It’s Dark Out Tour. Nef’s next project, Fresh Outta Space 3, came out September 1st.

ABOUT ADULT SWIM:

Adult Swim (AdultSwim.com), launched in 2001, is Turner’s network offering original and acquired animated and live-action series for young adults. Airing nightly from 8 p.m. to 6 a.m. (ET/PT), Adult Swim is basic cable’s #1 network with persons 18-34 and 18-49, and is seen in 94 million U.S. homes.

ABOUT TURNER:

Turner, a Time Warner company, creates and programs branded news, entertainment, sports, animation and young adult multi-platform content for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and CNN.com, TBS, TNT, TCM, truTV, Cartoon Network, Boomerang, Adult Swim, Turner Sports, Bleacher Report, iStreamPlanet and ELEAGUE.