Video: Lil Durk – “I Know”

The Chicago Star Recounts a Litany of Street Stories in the Heartfelt Video for a Signed To The Streets 3 Standout

12.7.2018

Critical Praise:

“Unshackled from any kind of outline, Durk’s pen game shines. His rise was dotted with blood-soaked tales that summarized much of drill’s appeal: ground-level glimpses at Chicago’s South Side that colored in the outline offered by grim murder statistics.” –Pitchfork

“Lil Durk continues to be one of the most consistent rappers out.” – The FADER

“the rose that blossomed from the concrete of Chi-Town’s drill music scene” – Billboard

The Video:

A master of melody and gritty lyricism, few rappers can relate the emotional toll of street life like Lil Durk. Sharing heartbreakingly specific stories about his neighborhood, Lil Durk shares “I Know,” his latest video. A cinematic clip directed by Rock Davis, the new video shows the ripple effects of one murder on the Chicago community, examining the lives of the family and friends of the victim and perpetrator. A gentle minor key rap ballad, “I Know” finds Durk contemplating his place in the world and feeling the pain of the people from his city: Nowadays crazy/They’ll make you feel bad if you ain’t got no job/Nowadays crazy/They don’t teach you ’bout school, they’ll teach you how to rob,” sings Durk on the hook. Premiered by Complex, “I Know” is a standout track from Signed To The Streets 3, Durk’s latest album.

A continuation of a series that began with Durk’s 2013 breakout mixtape Signed to the Streets, released when he was 21-years-old, Signed To The Streets 3 is a coronation for Lil Durk, affirming his position as a major rap star and confirming his influence on a new generation of melodic street rappers. Drawing guests from across hip-hop’s generational and geographical spectrum, Durk welcomes them all into his world in STTS 3, providing stark perspectives of street life with a strong emotional center, enhanced by Durk’s superlative sense of melody. The new album gives a home to popular previously-released singles like the Complex-premiered “Play With Us,” featuring Kevin Gates, the Future-featuring “Spin The Block,” which has over 16.5 million views on YouTube, “Downfall,” with guest spots from Young Dolph and Lil Baby, the slow-burning hit “Home Body,” featuring Gunna and TK Kravitz, which has over 9 million plays on Spotify and is currently burning up rap radio, “Rockstar,” the album’s closing track which features an appearance from Lil Skies, and “Neighborhood Hero,” which soundtracks a series of videos in which Durk and other artists, including Meek Mill, Trae Tha Truth, and Nipsey Hussle, highlight their efforts towards improving their communities. Shortly after the album’s release, Durk treated fans to a remix of “Don’t Talk To Me,” adding a verse from next-gen Chicago superstar Juice WRLD.

Signed to the Streets 3 closes out an epic 2018 for Lil Durk, marked by multiple mixtapes, a label change from Def Jam to Alamo, a move from Chicago to Atlanta, and, just this month, the birth of his youngest child with his fiancé India. In March, he released his first project since departing Def Jam, Just Cause Y’all Waited, an important transitional record for Durk. Praised by Pitchfork, who wrote “Lil Durk writes about Chicago the way Joan Didion once captured California,” Just Cause Y’all Waited features tracks such as the buzzing “1-773 Vulture,” a street remix to Logic’s hit single “1-800-273-8255” that reached the 9 million view mark on YouTube, and the Lil Baby-featuring lead single “How I Know,” which earned prominent placement on Spotify’s Most Necessary playlist. Featuring additional appearances from PartyNextDoor, Ty Dolla $ign, Gunna, and TK Kravitz, and with production from 808 Mafia and others, Just Cause Y’all Waited EP is a formidable appetizer for Signed to the Streets 3. Lil Durk turned heads when he performed his hits in a prime time slot, and later joined Tee Grizzley onstage at the Rolling Loud Festival in Miami (catch a few clips from this performance and from backstage in the “Remembrance” video) and recently showed off his label signees with Lil Durk Presents: Only The Family Involved Vol. 1. Durk recently announced Only The Family Involved Vol. 2, hitting stores on December 21st.

Watch “I Know”: https://youtu.be/BZjOAxr5lgI

Check out the Complex premiere: https://www.complex.com/music/2018/12/lil-durk-new-i-know-video

Buy/Stream Signed to the Streets 3: http://smarturl.it/SignedtotheStreets3

Signed to the Streets 3 tracklist:

1) Treacherous
2) Don’t Talk to Me feat. Gunna
3) Spin The Block feat. Future
4) Neighorhood Hero
5) 100 Grand feat. Ty Dolla $ign and A Boogie Wit Da Hoodie
6) Habit
7) Skrubs
8) Play With Us feat. Kevin Gates
9) Preach
10) India Part II
11) Spazz
12) Home Body feat. Gunna and TK Kravitz
13) Benihana feat. Kodak Black
14) I Know
15) Astronomical
16) Downfall feat. Young Dolph and Lil Baby
17) Did For The Streets
18) Is What It Is
19) Way More
20) Rockstar feat. Lil Skies