Single: Hoodrich Pablo Juan – “Shoebox” ft. Gucci Mane & NAV

The Flex-Heavy Trio Attack a Lumbering Trap Colossus in the Latest Single from Pablo’s Upcoming BLO Project

2.27.2019

Critical Praise:

Nine out of ten rap fans seem to agree: Hoodrich Pablo Juan is up next.” – Complex

“HoodRich Pablo Juan should be Atlanta’s next up.” – Stereogum

“A smooth-talking rapper with a nonchalant charm.” – Pitchfork

The Song:

Rhyming with an eerie calm, Hoodrich Pablo Juan doesn’t have to raise his voice to make his presence felt. Joining forces with two of hip-hop’s flashiest flexors, Hoodrich Pablo Juan shares “Shoebox,” his new single. Riding a lumbering and colossal trap beat, complete with twinkling piano, pitched-down vocal chants, and monster movie bells, Pablo trades bars with his 1017 Eskimo boss Gucci Mane and with XO standout NAV. Forming a formidable tag team, the three rappers take turns describing their extravagant lives, each trying to one-up each other’s boasts: “Park perpendicular, hopped out the venture doors/Screamed fuck a hater to no one in particular,” rhymes Gucci; “I was trappin’ out a Honda Accord,” says NAV; “I be fresh to death like I’m deceased,” boasts Pablo. Premiered by Highsnobiety, “Shoebox” is the latest single from BLO, Pablo’s upcoming project, following the Complex-premiered, “Screaming Slatt,” featuring Young Thug, the sinister “Fireworks” (2 million YouTube views) and “Dolce Gabbana,” his collaboration with 1017 Eskimo labelmates Yung Mal & Lil Quill. BLO arrives this Spring via 1017 Eskimo/Alamo.

“I’ve been laying low for a minute now, but it’s time to remind people who might have forgotten about my impact,” says Pablo about his upcoming project. “I had to go in and remind everyone what I bring to the game can’t be replicated. That’s why I called the project BLO. There are a lot of great features, like Nav, Guwop, and Thugger, but the focus is still on me.”

2018 was a busy year for Hoodrich Pablo Juan, marked by three projects, dozens of high profile collaborations, and millions of streams. Last January, Pablo released Rich Hood, which featured appearances from Lil Yachty, Lil Baby, Gunna, Key Glock and others. He quickly followed Rich Hood up with The Matrix, released in February, an EP-length collaboration with popular French electronic DJ Brodinski. A quick dose of aggro-trap brilliance, Stereogum praised the EP, calling it “a fascinating combination, with Hoodrich Pablo Juan’s liquid flow wending its way intuitively through Brodinski’s gleaming synths.” Pablo culminated his year with the release of Hoodwolf 2, an absorbing collection of head-nodding trap and a full-length collaboration between Hoodrich Pablo Juan and Danny Wolf, known for producing Lil Pump‘s “Flex Like Ouu,” Ugly God’s Billboard Hot 100-charting “Water,” and others. Featuring appearances from Rich The Kid, Lil Skies, and Lil Duke, Hoodwolf 2 perfected Pablo’s menacing persona, and featured the underground hit “Tik Tok,” with a boisterous appearance from BlocBoy JB. With the upcoming BLO and much more yet to come, Pablo looks to make 2019 his biggest year yet.