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Chase Shakur

“Shakur defies genre expectations and delivers a unique sound that synthesizes the various elements of hip-hop, funk, soul, pop, and R&B into forward-thinking music deeply rooted in Black culture.” – Office Magazine

“I wholeheartedly believe Chase Shakur will take over the modern R&B genre.” – Lyrical Lemonade

“Atlanta’s Chase Shakur is redefining R&B” – HITS Magazine

“Chase Shakur is one of the most exciting singing prospects of late. His relatable lyrics mix well with his production choices. After the success of artists like Childish Gambino, Summer Walker, and more, it’s safe to say Atlanta has another R&B star on the way.” – Rap-Up

About

Chase Shakur’s vision is both simple and unendingly ambitious. To put it plainly, the Atlanta-born artist wants to change the sound of R&B. On his new project, “it’s not you, it’s me”, the talented singer-songwriter transcends genre signifiers to conjure up a unique world. Armed with a deep grasp of the South’s musical history—hip-hop, funk, soul, pop, and R&B—Shakur synthesizes these various elements into a forward-thinking sound deeply rooted in Black culture. The new project is an expansion of his critically acclaimed 2022 release, “It’ll Be Fine”, and a mesmerizing meditation on life after a toxic relationship. On “it’s not you, it’s me”, vulnerability mingles with toughened scars, creating a work that situates Shakur as steely and willing to learn from his own failures.

After deciding to pursue music full-time and drop out of school, Shakur was barred from living in his childhood home. He couch-surfed and spent days in various studios, resting between songwriting sessions. This era helped him forge collaborative bonds with other producers and songwriters, some of whom went on to figure in his Forever N September collective, a group of musicians who helped craft the sound of “it’s not you, it’s me”. The resulting project feels diaristic and transcendent. “it’s not you, it’s me” is a reflection of Chase Shakur’s career thus far, particularly his mental toughness and ability to keep pushing forward all in pursuit of that one goal: To change the shape of music.