our work  

clients  

press releases  

our team  

PAST CLIENT

AD x Sorry Jaynari

facebook | twitter | instagram | soundcloud | spotify

“Chunky street-level grit vibing through ratchet beats, squiggly synths and aggro spitfire”Red Bull

He can rap in double-time, and he can deliver an absolute monster hook when he wants to. Mostly, though, he just wants to run through walls like a juggernaut. And when you’re listening to him, you get the feeling that you can do the same thing…the next time you’re trying to pull the roof off a Hyundai Excel with your teeth, you’re going to want some music like this in your life.” – Stereogum

Since its inception, hip-hop has always reached new heights when two creative minds come together—especially on the west coast. From Snoop Dogg and Dr. Dre to YG and DJ Mustard, rappers and producers based in California have consistently brought the gritty sound of the streets to the masses, ushering a regional sound into the mainstream arena.

AD and Sorry Jaynari are putting their own spin on the formula. The former, an MC hailing from Compton, earned his street stripes as a Crip, pouring his life experiences into numerous mixtapes including 2013’S Project A and 2015’s Blue.89, which netted the hit “Juice” that racked up 972,000 hits on YouTube. Jaynari cut his teeth elsewhere as part of the all-star production team League of Starz, pivotal in the jerk movement (his first big credit was on New Boyz’s triple-platinum single “Tie Me Down” featuring Ray J in 2010) and continuing on to build the current “Young California” sound, as well as Rich Homie Quan’s platinum-certified “Walk Thru” featuring Problem and Tyga’s smash “Faded” featuring Lil Wayne.

[wpex click for full bio]

Together, they’re ready to take their sound and style to a different stratum. “I’m a Crip from Compton but with the success I’ve been having, I’m dressing different, it’s less street than what I usually go for,” says AD, born Armand Douglas. “I’m getting money, I don’t live in the hood, I live in Hollywood, I drive a fucking Benz. I’m still with the hood but we’re going to the corporate side of the things, and take the music to the next level.”

The duo, who first met around 2008 through mutual friends, accomplishes just that with their official full-length debut Last of the ‘80s, releasing through the newly relaunched Priority Records (N.W.A., Geto Boys) this year. The LP, which features guest appearances from Wiz Khalifa, Tory Lanez, Kid Ink, Eric Bellinger, OT Genasis and more, teases out the street-leaning sound of their prior work on a more accessible scale, with the intention of creating a project that has the replay value and shelf life of the music they enjoyed while growing up.

“We want to bring back that special feeling when you have an album that’s going to be the only thing you listen to for months at a time,” explains AD. “We want to be the soundtrack of the streets and a voice for the people who don’t really know the culture of the west side.” Sorry Jaynari elaborates, “Our sounds really come from the clubs and streets. For the sound of the west, we always had a certain sound that would related to gang culture—fat bass lines, the leads, synth. Now it’s still basically the same structure that Dre used back then, but we made it faster and added 808s and bass.”

Last of the ‘80s follows their first collaborative mixtape By the Way released in June 2016 and spawned the hit “Thug” featuring YG, which racked up seven million views on YouTube, but builds on its predecessor. Featuring a handful of heavy-hitter guests including E-40, Freddie Gibbs and YG, the LP is a celebration of all things Cali and its infectious bounce, led by the cold-crushed first single “Basic” featuring OT Genasis and followed by “Better” featuring Wiz Khalifa and Tory Lanez, softening the mood without losing any of the bite. Elsewhere on the album, Khalifa makes a second appearance on the stadium-sized “Leakin” while G Perico contributes to the gang anthem “#CripLivesMatter.”

And though Last of the ‘80s has wider appeal, it also digs into deeper territory. “I wanted to make my work personal,” says AD. On the album’s opening track “Story,” he includes audio clips of his late grandmother, mother and younger brother, who is currently serving a 17-year sentence and drops some bars over the phone at the song’s end. “It’s not obvious who that voice is so unless you really get to know me through my music, you might miss these things. There’s also slang I use that might have multiple meanings and hasn’t yet hit the mainstream.”

With Last of the ‘80s arriving soon, AD and Sorry Jaynari are already on pace to be the next dynamic duo to put on for their city. “I feel like a lot of times now, especially on the west coast, a lot of artists, they’re venturing away from the region and they’re going more towards whatever’s popular in the industry at the time,” says AD. “We’re showing that we’re keeping it 100. We’re not trying to do nothing else but make the region more universal for the rest of the world as well.”

[/wpex]

Press Releases

Compton’s AD Shows Him Being At Crossroads Between Street Life and Success with “40s” Video
🔵 You Can Take the Boy “Out The Hood” but…🔵
Rapper/Producer Duo AD and Sorry Jaynari Drop the Hardest-Hitting West Coast Rap Project of 2017
Compton’s AD and Producer Sorry Jaynari Recruit Wiz Khalifa for an 8-Bit Banger
#CripLivesMatter: AD and G. Perico Announce Their Allegiances Over a Sorry Jaynari Heater
Compton Gangster AD Brings G-Funk Back with League-of-Starz Producer Sorry Jaynari on The Last of the ’80s, Shares “Basic” ft. OT Genasis

Press Photos

[print_gllr id=36936]

[soundcloud url=”https://api.soundcloud.com/playlists/316564191″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /] [soundcloud url=”https://api.soundcloud.com/playlists/232361394″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /]