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7.17.2020

EP: Sheff G – Just 4 Y’all

The Fast-Rising Brooklyn Rhymer Recruits Rich The Kid, Lil Tjay, King Von, Sleepy Hallow, and More For His First New Music Since His One And Only Project

Critical Praise:

“When Flatbush drill rapper Sheff G is at the peak of his powers, his songs are exhilarating…His raps feel like wind sprints. As the vocal sample wails behind him, he bobs and weaves like a boxer poised to strike. ‚ÄúTonight‚ÄĚ is short, to the point, and highly effective: You cross Sheff G at great personal cost.”¬†–¬†Pitchfork

“Sheff G made Drill the sound of Brooklyn”¬†–¬†Pitchfork

“Sheff G Helped Define the Brooklyn Drill Sound‚ÄĒNow He‚Äôs Pushing It Forward”¬†–¬†Complex

“Sheff G has been showing no signs of slowing down.”¬†–¬†HYPEBEAST

The EP:

Beloved in the streets of Brooklyn,¬†Sheff¬†G‘s distinct basso voice and songwriting skills have him ready to make a leap to stardom. Rewarding the fans who’ve supported him since his 2017 breakout hit¬†No Suburban,”¬†Sheff shares¬†Just 4 Y’all, a new EP. Rhyming above beats from¬†Great John, who provides the 21-year-old rapper with lilting guitar loops and off-kilter drums, Sheff flexes his supernatural skill with flow and melody, reflecting on his rising success and the paranoia that comes with it. Though his previous projects kept guest stars to a minimum‚Äďwith the notable exception of¬†Sleepy Hallow, Sheff’s frequent collab partner who drops in for a verse again on the EP‚ÄďJust 4 Y’all¬†opens its doors to kindred spirits, including fellow NY riser¬†Lil Tjay, Chicago drill upstart¬†King Von, and Atlanta mainstay¬†Rich The Kid. Featuring additional appearances from¬†Jay Critch¬†and¬†Eli Fross,¬†Just 4 Y’all¬†arrives via¬†Winners Circle/EMPIRE.

Just 4 Y’all¬†arrives in the wake of¬†One And Only,¬†Sheff’s acclaimed 2020 project. Seamlessly switching between sinister slappers and heartfelt ballads, Sheff’s new project shows impressive emotional range and blunt honesty, touching on the harsh realities of street life and the drive to provide for his family and community.¬†One And Only¬†hosts the buzzing single ¬†Moody,¬†one of Sheff’s biggest hits to date, with over 15 million¬†streams across platforms, and the BK drill anthem¬†¬†“No Suburban Pt. 2”¬†(15 million combined streams on YouTube and Spotify). The album earned a positive review in¬†Pitchfork, and¬†Complex¬†recently ranked it #21 on its list of¬†2020’s best albums so far.

Ever since introducing himself with the now-classic “No Suburban” in 2017, Sheff G has emerged as one of the East Coast’s most vital young artists. The young rapper channeled heroes like Chief Keef and G Herbo and helped pioneer a drill movement in his home borough of Brooklyn that spawned rappers like¬†Fivio Foreign¬†and the late¬†Pop Smoke. Even as that scene ascended in national recognition, Sheff was eager to move onto new sounds, sharing¬†his debut mixtape¬†The Unluccy¬†Luccy¬†Kid, expanding his sonic palette to include organic instrumentation and gentle melody. Featuring hit singles¬†like “We Getting Money” and “Flows,” the tape earned over 70 million streams across platforms since its September release. In February, the Winners Circle rapper co-headlined a¬†Pitchfork-covered concert at Brooklyn’s¬†Kings Theatre, and more recently, he sat down with¬†Complex¬†for an interview as part as their¬†wide-ranging survey¬†of Brooklyn drill.

Buy/Stream¬†Just 4 Y’all¬†EP: https://empire.ffm.to/just4yall

Just 4 Y’all EP tracklist:

  1. Picasso ft. Jay Critch, King Von & Eli Fross
  2. Say That ft. Rich The Kid
  3. Melody ft. Lil Tjay
  4. Make It Happen ft. Sleepy Hallow
  5. Black Sheep

Just 4 Y’all¬†artwork credits:
Photography by Kirby Esquea @kirbykurve
Illustration by @KidFlvsh

Please contact Michelle or Kevin for more info.

The Background:

Sheff G is a leader within Brooklyn‚Äôs emerging Drill music scene. The 21-year-old rapper from East Flatbush shares authentic glimpses of life in the streets. The rapper released his debut mixtape The Unluccy Luccy Kid in September 2019, earning more than 70 million streams across platforms. Buoyed by buzzing single “Moody,” the local hero-turned-national figure plans to drop his follow-up One And Only on May 15th via EMPIRE.



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Bio, photos, music and more can be found at: https://audibletreats.com/sheff-g/

Just 4 Y’all: https://empire.ffm.to/just4yall

One And Only: https://empire.ffm.to/oneandonly

“No Suburban Pt. 2”:¬†https://empire.ffm.to/nosuburban2¬†/¬†https://www.youtube.com/watch?v=TZrT0kdkGcc

“Moody”:¬†https://empire.ffm.to/sheffg_moody

“Feel Ah Way”:¬†https://www.youtube.com/watch?v=pxCUH3ER8Hw

The Unluccy Luccy Kid: https://Empire.lnk.to/unluccy

“We Gettin Money”:¬†https://empire.lnk.to/WGM¬†/¬†https://youtu.be/2tA4HSgTY8o

“Flows” ft. Sleepy Hallow:¬†https://youtu.be/DYTxB_-ysns¬†/¬†https://Empire.lnk.to/Flows

“No Suburban”:¬†https://www.youtube.com/watch?v=HXWNvHWhtIo