3.13.2024
Rolling Loud Reveals Merch for Rolling Loud California 2024
This Year’s Collection Features Collaborations with Glo Gang, YG, Zushi, b2ss, BB Simon, and the Festival’s Own SoCal-Inspired Merch
Headlined by ¥$, Nicki Minaj, Post Malone, and Future X Metro Boomin, Rolling Loud California Returns to Hollywood Park, on the Grounds Adjacent to SoFi Stadium, From March 14-17, 2024
Buy Rolling Loud Merch at shoprollingloud.com
Look book photos by I’MYOURNEIGHBOR STUDIOS
Download HERE
The Announcement:
More than a music festival, Rolling Loud has always been on the vanguard of streetwear and fashion, delivering unique, highly sought-after collections for each Rolling Loud event. Today, Rolling Loud previews merch from Rolling Loud California 2024, featuring high profile collabs and gems from the festival’s own collection. Festival merch is available at the official Rolling Loud merch booths, with early access for fans who attended the “10 Years Of Rolling Loud Pop-Up” at NTWRK LA on March 13.
Rolling Loud’s California 2024 merch offers a wide variety of items that comment on the rich and diverse culture of Los Angeles. The collection, curated by Ray Guilbauilt, Rolling Loud’s Director of Merchandise, and predominantly designed by Prism Works Group, brings the attention to detail that fashion enthusiasts would expect from boutique brands, and feature classic designs that fans will wear for decades. The new collection, which features items inspired by L.A. sports teams, street art, racing culture, anime, skateboarding, and much more, continues to bolster Rolling Loud’s reputation as the leader in festival merch.
Rolling Loud also took its collaborative merch game to another level this year, with collaborations with performing artists, streetwear brands, fashion companies, cannabis strains, and more. Notable among the new capsules is “10 Years of My Krazy Life at Rolling Loud,” a new collaboative collection with star Compton rapper YG, celebrating 10 Years of Rolling Loud and the 10th anniversary of YG’s classic album My Krazy Life. Rolling Loud collaborated with Chief Keef’sGlo Gang on a new collection: Sosa and his associates will wear the merch during his performance on Sunday. Collabs from the world of fashion include a Rolling Loud co-branded belt by BB Simon and colorful, hand-drawn designs by B2SS, created in collaboration with Rolling Loud. The BB Simon belts are among the specialty items for sale only at merch booths in VIP. Other collabs include items
Rolling Loud previously announced the continuation of its partnership with Forever 21, to help bring beloved festival activation Bunny’s Bae Bar to life–exclusive Forever 21 x Bunny’s Bae Bar merch is available at Bunny’s Bae Bar in GA and VIP. Head to the Rolling Loud x That’s A Awful Lot Of Cough Syrup carnival to purchase premium collaborative items between Rolling Loud and the iconic L.A. streetwear brand founded by Desto Dubb.
The first Rolling Loud event of the year, Rolling Loud California 2024 promises a stacked lineup filled with hip-hop legends, local heroes, and rising stars. RL California features headlining performances by ¥$ (Ye + Ty Dolla $ign), Nicki Minaj, Post Malone, and Future X Metro Boomin, leading a stacked undercard that includes stars like Bryson Tiller, Sexyy Red, Summer Walker, PartyNextDoor, Don Toliver, Big Sean, and a joint performance by L.A. legends YG & Tyga, plus many others. Rolling Loud California returns to Hollywood Park, on the grounds adjacent to SoFi Stadium, in Inglewood, CA from March 14th-17th, 2024.
Find more information at RollingLoud.com and more information about Rolling Loud California HERE
Read more about the “10 Years of Rolling Loud Pop-Up” at NTWRK LA HERE
Watch clips and full performances at Rolling Loud’s YouTube
Buy Rolling Loud Merch: shoprollingloud.com
Please contact Michelle or Kerry for more info.
Critical Praise:
“Built from scratch by lifelong music fans Matt Zingler and Tariq Cherif, Rolling Loud’s early strengths were its daring curation and booking, elevating a new generation of artists with exciting live shows and captivating energy. Today, the biggest performers headline the raucous Miami festival, coming from all over the world, often driven solely by their love and trust of Zingler and Cherif.” – Billboard
“From niche hip-hop festival to must-play event for some of the biggest stars in music.” – Pollstar
“Rolling Loud has become the biggest hip-hop festival in the country” – Variety
“Until Elon Musk involuntarily envelops society into a physical cloud universe, Rolling Loud will be the closest experience to actually living inside your streaming app.” – Complex
“Rolling Loud’s annual New York edition is always something special, but this year’s Halloween-weekend extravaganza (not to mention the first post-pandemic) brought seriously spectacular energy to Queens’ Citi Field.” – Highsnobiety
“Rolling Loud is a lifestyle brand. They are more than just the shows. They have built a community with their consumers and are building new channels to maintain continuity” – Forbes
“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times
The Background:
Founded by 7-time Billboard Hip-Hop Power Players Matt Zingler & Tariq Cherif as a one-day Miami show, Rolling Loud has grown into a global festival phenomenon, putting on shows on both coasts and in multiple countries across four continents. Rolling Loud is the World’s Largest Hip-Hop Festival, known for its expert curation of wide-ranging lineups that reflect the state of the genre. In 2023, Rolling Loud expanded its empire even further, hosting a series of star-studded festivals in all corners of the globe, including debuts in Thailand and Germany, plus its flagship affair, Rolling Loud Miami, which offered its most diverse and wide-ranging lineup to date. Throughout 2024, Rolling Loud commemorates “10 Years Of Rolling Loud,” celebrating the festival’s rise from humble origins to world dominance. Since the first Miami festival, Rolling Loud has evolved into a major force in hip-hop, providing a massive stage for rap’s biggest names, giving early exposure to future superstars, including Travis Scott, Juice WRLD, and Ice Spice, and inspiring some of the most memorable moments in the genre’s recent history. Now, Rolling Loud is hip-hop’s biggest stage, with star-studded festivals on four continents and more milestones to come. Stay tuned for announcements about Rolling Loud’s 2024 World Tour, including upcoming festivals in Los Angeles, Europe, and more.
Links:
website | facebook | twitter | instagram
For full information, head to:
https://www.rollingloud.com
For more information about Rolling Loud California 2024, head to: rollingloudca.com