2.20.2024
ROLLING LOUD AND STIIIZY SHAKE UP LIVE MUSIC WITH NEW COLLABORATION AND FESTIVAL EXPERIENCE
The Announcement:
LOS ANGELES – February 20, 2024 – Rolling Loud, the world’s largest hip hop festival, and STIIIZY, the leading lifestyle brand in cannabis, announced today an exclusive collaboration for Rolling Loud California 2024. The two iconic brands are launching a four-piece product line developed for the March 14-17th live music event, and available at STIIIZY retailers everywhere on February 23.
STIIIZY will also unveil a 40-foot cannabis cultivation replica next to the main stage on Rolling Loud California’s festival grounds, designed for attendees to be immersed in the cultivation experience, while watching performances by some of the brightest stars in the hip-hop galaxy. The experience will also feature an interactive photo booth for festival-goers, enclosed VIP section for artists and limited-edition merch.
“Celebrating hip-hop culture is at the heart of this collaboration and we couldn’t think of a greater brand to do it with,” said Rolling Loud Co-Founder Tariq Cherif. “The nature of our events and STIIIZY’s world are one in the same. We’re proud to showcase that through this collaboration.”
Exclusive Rolling Loud x STIIIZY Drop:
- 3.5G “Rockstar Zlushie” Premium Indoor Cannabis
- 3.5G “Rolling Loud OG” Premium Indoor Cannabis
- 1G “Rockstar Zlushie” Live Resin Liquid Diamond Pods
- 5 Pack 40’s “Rolling Loud OG” Kief-Coated, Premium Indoor Cannabis-Infused Pre-Rolls
“Imagine standing in an immersive cannabis installation while watching hip hop legends perform your favorite songs. That’s the type of next-level experience STIIIZY brings and one we can be proud of,” said Cherif.
The collaboration is the first-of-its-kind for Rolling Loud, STIIIZY, and the greater live hip hop music industry – brought together by a shared passion for creating and delivering the best cannabis products and live music experiences.
Headlined by ¥$ (Ye + Ty Dolla $ign), Nicki Minaj, Post Malone, and Future X Metro Boomin, who lead a lineup packed with many of the most notable names in modern rap music, Rolling Loud California returns to Hollywood Park, on the grounds adjacent to SoFi Stadium, in Inglewood, CAfrom March 14th-17th, 2024.
For more information, please visit: www.stiiizy.com and www.rollingloudca.com.
Media inquiries, please contact: kevin@audibletreats.com and sonia@gallerypr.com.
Click HERE to download hi-res images.
Critical Praise:
“Built from scratch by lifelong music fans Matt Zingler and Tariq Cherif, Rolling Loud’s early strengths were its daring curation and booking, elevating a new generation of artists with exciting live shows and captivating energy. Today, the biggest performers headline the raucous Miami festival, coming from all over the world, often driven solely by their love and trust of Zingler and Cherif.” – Billboard
“From niche hip-hop festival to must-play event for some of the biggest stars in music.” – Pollstar
“Rolling Loud has become the biggest hip-hop festival in the country” – Variety
“Until Elon Musk involuntarily envelops society into a physical cloud universe, Rolling Loud will be the closest experience to actually living inside your streaming app.” – Complex
“Rolling Loud’s annual New York edition is always something special, but this year’s Halloween-weekend extravaganza (not to mention the first post-pandemic) brought seriously spectacular energy to Queens’ Citi Field.” – Highsnobiety
“Rolling Loud is a lifestyle brand. They are more than just the shows. They have built a community with their consumers and are building new channels to maintain continuity” – Forbes
“In four and a half years — beginning small in Miami, and now promoting Coachella-sized events around the country — Rolling Loud has established itself as a playground for the young…This time last year, many of the rappers now drawing crowds of several thousand were barely known.” – The New York Times
Please contact Michelle, Kerry, or Kevin for more info.
The Background:
About Rolling Loud:
Founded by 7-time Billboard Hip-Hop Power Players Matt Zingler & Tariq Cherif as a one-day Miami show, Rolling Loud has grown into a global festival phenomenon, putting on shows on both coasts and in multiple countries across four continents. Rolling Loud is the premier festival brand in hip-hop, known for its expert curation of wide-ranging lineups that reflect the state of the genre. In 2023, Rolling Loud expanded its empire even further, hosting a series of star-studded festivals in all corners of the globe, including debuts in Thailand and Germany, plus its flagship affair, Rolling Loud Miami, which offered its most diverse and wide-ranging lineup to date.
Throughout 2024, Rolling Loud commemorates “10 Years Of Rolling Loud,” celebrating the festival’s rise from humble origins to world dominance. Since the first Miami festival, Rolling Loud has evolved into a major force in hip-hop, providing a massive stage for rap’s biggest names, giving early exposure to future superstars, including Travis Scott, Juice WRLD, and Ice Spice, and inspiring some of the most memorable moments in the genre’s recent history. Now, Rolling Loud is hip-hop’s biggest stage, with star-studded festivals on four continents and more milestones to come.
Stay tuned for announcements about Rolling Loud’s 2024 World Tour, including upcoming festivals in Los Angeles, Europe, and more.
About Hollywood Park:
Hollywood Park is transforming the site of the former Hollywood Park Racetrack in Inglewood, Calif., to a year-round sports and entertainment destination. This monumental project, which is being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke, covers nearly 300-acres and features the 70,000-seat SoFi Stadium as its centerpiece. SoFi Stadium is the home to the Los Angeles Chargers and Super Bowl LVI Champion Rams and is the host of world-renowned sporting events, including Super Bowl LVI, College Football Playoff National Championship 2023, WrestleMania 2023, World Cup 2026, and the Opening and Closing Ceremonies of the Olympics in 2028. Adjacent to the stadium and under the same roof canopy is a 2.5-acre open-air plaza, American Airlines Plaza, and the 6,000-seat YouTube Theater. YouTube Theater is a state-of-the-art venue that hosts concerts, comedy, awards shows, esports competitions, community gatherings, conferences and more.
Hollywood Park’s initial phase includes 500,000 square feet of curated retail, a 450,000 square foot modern office building (NFL Building, opened September 2021) and 314 residences. When complete, Hollywood Park will have up to 2,500 residences, a hotel, a retail district reaching up to 890,000 square feet, up to 5 million square feet of office space, and more than 25-acres of public parks and open space.
Links:
website | facebook | twitter | instagram
For full information, head to:
https://www.rollingloud.com
For more information about Rolling Loud California 2024, head to:
http://rollingloud.com/california-2024