11.23.2022

Video: Jay Fizzle – “Granny Happy“

The Paper Route Empire Artist Hustles for the Love of the One Who Raised Him in New Video from DonaFizzo (Deluxe) Mixtape

Critical Praise:

“..the members of Paper Route Empire reach a level of sincerity and emotional reflection that’s still hard to come by.” – Pitchfork

“Choosing some of the more interesting production to rhyme over, Jay Fizzle’s frankness and the flows he has on tap keep him in the convo as the whole city takes off.” – XXL Mag

“10 Rappers You Should Know Right Now” – DJ Booth

“The tape serves as both a testament to Memphis’ current rap preeminence and Fizzle’s own dexterity. He saves perhaps the hardest for last on the tape, attacking a looped vocal sample and towering percussion with ferocity.” – DJ Booth

“Jay Fizzle is a master of the searing street rap that serves as the bass-booming heart of Memphis music.” – The Hype Magazine

The Video:

A Memphis staple with his drawly flows, animated charisma, and street-wise rhymes, Jay Fizzle is putting on for the ones who matter most. Returning after sharing his DonaFizzo (Deluxe) mixtape, Fizzle drops his new video for the project highlight, “Granny Happy.” Over a saturated instrumental marked by a booming bass melody, the track finds Fizzle picking apart his past to take inventory of his blessings as he seeks to pay them back: “Granny, I thank you/When I was cold all night, baby you was my blanket/You tried your best just to keep us from danger/Granny, my guardian angel.”

The video for “Granny Happy,” which arrives in the wake of the recent video for the deluxe highlight “Gucci Mane,” sees Fizzle paying back his beloved in real-time. Though Fizzle can be seen contemplating the hard times in a dark dining room, the video’s heart lies in the moments where he reminisces on fond memories, flipping through photo books alongside his granny, and in those where he looks to pave a brighter future, sitting on the concrete foundation of the house he’s building for her.

The new deluxe edition of DonaFizzo is an embellishment of Fizzle’s most accomplished project to date. Backed by cavernous trap beats by the likes of Bandplay and Sosa 808, the tape reverberates with Fizzle’s desire to follow in Dolph’s footsteps and take over the Dirty South. From the arcade villain-esque “Nike Check,” to the Mission: Impossible-esque bounce of “50 Freaky B*tches” ft. 21 Lil Harold, to the furiously flex-heavy “Nothing Into Something,” DonaFizzo hits harder than a bo-staff from start to finish. The tape is home to singles like the Memphis posse cut “Dust Town Livin” ft. Big Scarr & Big Moochie Grape and “Standin On Top Of Sh*t,” a collaboration with Key Glock.

DonaFizzo (Deluxe) is the latest salvo in a busy year for Jay Fizzle and the rest of PRE. Fizzle kicked off the year with purpose, sharing “LLD,” a heartfelt tribute to his mentor Young Dolph. Adorned with lush harmonies and a star vocal turn from Ricco Barrino, “Long Live Dolph” finds Jay Fizzle baring his soul, the South Memphis native audibly emotional when he relays his gratitude to his mentor for teaching him everything he knows: “The way I talk, the way I walk, the way I act, the way I dress/The way I do my thing up in the booth, I learned it from the best.” With over 1.9 million views on YouTube, “LLD” is the opening track from Paper Route Empire Presents: Long Live Dolph, a compilation album from the independent label, which features appearances from nearly every artist on PRE, including Key Glock, Big Moochie Grape, Kenny Muney and more.

Watch “Granny Happy”: https://www.youtube.com/watch?v=Rp6b6FQtO0o

Buy/Stream DonaFizzo (Deluxe): https://music.empi.re/donafizzodeluxe

DonaFizzo (Deluxe) tracklist:
# denotes new song for the Deluxe