2.12.21

Video: Lucki – “Greed” ft. Lil Yachty

The Acclaimed Chicago Rapper Kicks it With Lil Boat in the Video for His Immersive New Single

Critical Praise:

“Lucki Can Tell Nothing But His Truth…Lucki is shameless about his pain. Whether the 22-year-old Chicagoan—born Lucki Camel Jr.—is rapping about his bouts with depression and anxiety, his role in sabotaging his romantic relationships, or his prescription drug addiction, he refuses to hide his flaws. His candor about his life lows has made him a relatable antihero to a loyal cult following of fans who regularly take to social media with comments like, ‘Lucki changed my life’ or ‘Lucki gets me’ whenever he releases new music or opens up about his struggles publicly.” – Pitchfork

“Lucki has been applying the truths of this life to his music for the better part of a decade.” – Complex

“Lucki has been building his resume for years, crafting understated, infectious tracks that have shades of fellow Chicagoans like Chief Keef and Supa Bwe, but a swagger and sensibility that is all his own.” – Pigeons & Planes

“Lucki’s music can feel like you’re about to be submerged in a swamp or like you’re about to fall asleep behind the wheel of the Lamborghini from Suicide Squad“ – The FADER

‘On this blessed day, we also get Days B4 III, the new full-length from Lucki, the muttering young cult-rap icon whose self-destructive lyrics have the power to punch you in your soul.” – Stereogum

“Lucki is Chicago’s best conscious rapper” – Chicago Reader

The Video:

Serving confessional, incantatory rhymes with his distinctive croak, Lucki plumbs the depths of his soul in his music. Serving up a hypnotic, bite-sized banger, Lucki shares “Greed,” his new video single. Built around a swirling flute melody and clunking percussion, “Greed” finds Lucki stunting alongside Lil Yachty, both rappers touting their devil-may-care lifestyles and dog-eat-dog mentalities. Though the words are boastful, Lucki delivers his rhymes in a staggering croak, indicating the deep-seated pain that informs his worldview. Shot by Yachty’s favorite videographer AMD Visuals, the video for “Greed” finds the two artists posting up outside a convenience store, having a blast as they recite their rhymes. “Greed” is Lucki’s first new release of 2021, following the late-2020 The World Is Lucki’s, a vibey 3-track EP.

Cultivating an ever-growing following since he debuted in the rap game in 2013 at 17, Lucki has earned glowing praise from industry figures and critics alike, notably garnering shout-outs from Pharrell and Justin Timberlake for his “Count On Me” video. Formerly known as Lucki Eck$, the rapper collaborated with the likes of A$AP Rocky, Chance The Rapper, and Playboi Carti and released several acclaimed mixtapes and EPs.

Lucki had a breakout year in 2019, during which Lucki collaborated with ChaseTheMoney and Earl Sweatshirt, released acclaimed projects Freewave 3 and Days B4 III, and earned praise from Pitchfork, who raved “Lucki’s music works so well in large part due to his ear for production, plodding hi-hats that make it feel like your brain is stuck in quicksand, and his eerie, doomsday melodies.” 2020 was another banner year for the young artist, featuring the release of his 12-track project Almost There, home to the fan favorite single “Faith.“

Ready to turn heads once again, Lucki is preparing his most complete artistic statement yet for 2021. Stay tuned for much more music and many more announcements as the proudly independent artist looks to take the next step.

Buy/Stream “Greed” ft. Lil Yachty: https://music.empi.re/greed

Watch “Greed” ft. Lil Yachty: https://youtu.be/IrDij7YoMWs

Please contact Michelle for more info.

The Background:

Empire Background:

EMPIRE was founded in 2010 as an artist-friendly, progressive digital distribution company. After early success, and identifying future icons such as Kendrick Lamar, Anderson .Paak, and Rich Homie Quan, EMPIRE was quickly regarded as a tastemaker in the industry and throughout the past five years evolved into a full-fledged record label, distributor and publisher for independent musicians. With the company and roster growing at a breakneck pace, EMPIRE has effectively disrupted a stale business model by bringing its energy, expertise, and acumen to its artists and labels. Today, EMPIRE works with some of music’s hottest talent, ranging from superstars such as T.I. and Snoop Dogg, red-hot newcomers such as SOB X RBE and Mozzy, and established veterans like Jim Jones and Redman. While remaining 100% independent, EMPIRE has also partnered with Atlantic Records for a joint venture, home to breakout star D.R.A.M. and propelled singles by Fat Joe & Remy Ma (“All The Way Up,” 2x Platinum), Tyga (“Taste,” 3x Platinum), and Lil Duval (“Smile”) to the top of the Billboard Hip-Hop Charts. In April 2018, EMPIRE signed a global distribution deal with Universal Music Group for select artist projects.

Links:

“Greed” ft. Lil Yachty: https://music.empi.re/greed

“Widebody”: https://www.youtube.com/watch?v=wqEpXyEtrjI

The World Is Lucki’s EP: https://music.empi.re/worldisluckis