4.26.2024

Video: Devin Malik – “PDA“

Built Around a Sample of Kendrick Lamar’s “PRIDE,” the ScHoolboy Q-Co-Signed Rapper/Producer’s New Single and Video is a Brash Come On That Showcases His Rhyming Talent

Critical Praise:

“The production hits with the urgency of a panic-inducing alarm, and Malik’s presence is commanding throughout the chaos. His vocal performance finds a sweet spot between deadpan nonchalance and charismatic intensity, sometimes pulling off both at the same time….Despite how powerful the production is on ‘LINK DUCKER,’ it’s obvious that Malik himself is the star of the show, which is even more impressive considering that he spent so many years behind the scenes.” – Pigeons & Planes (Best New Artist)

“On the self-produced hi-hat and clap heavy new track, the California rapper/producer sounds off for two and half minutes about not taking s–t from anybody and getting money.” – Billboard

The Video:

Devin Malik is a student of the game, taking notes from the greats as he puts his own irreverent spin on a soulful SoCal sound. Today, the talented rapper-producer shares “PDA,” a flirtatious new video and single. Produced by Devin and co-producer WillGell, the song uses a sample from Kendrick Lamar’s “PRIDE,” supplementing it with rolling hi-hats and an ethereal piano melody to create a room-enveloping canvas for Devin to paint on. The young artist releases all of his inhibitions, talking dirty in a gently melodic cadence: “She a punk rock b*tch, but I love it/Baby, I’m not Pharrell, stop frontin’/She in the horoscope, say the Moon is doing somethin.” In the video, directed by Carlos Acosta, Devin romances in the California moonlight, taking his girl from an outdoor mall to a lookout point on the hills as they party until the sun comes up.

“PDA” follows in the wake of “CANADIAN TUX,” Devin’s recent single, which dropped in March. Produced by F1LTHY of Working On Dying, the ultra-confident “CANADIAN TUX” earned acclaim from HYPEBEAST, HipHopDX, and more.

“PDA” and “CANADIAN TUX” continue Devin’s banner 2024, following his contributions as a producer and rapper on his mentor ScHoolboy Q’s new album BLUE LIPS. The young artist produced and rapped on “Love Birds,” also featuring Lance Skiiiwalker, and tore up the first verse of album highlight “Back N Love.” Behind the scenes, Malik contributed his production talents to highlights like “NuNu,” “oHio,” “First,” and closing track “Smile.” After years of steady rise, and a recent co-sign from the one-and-only Kendrick Lamar, ScHoolboy Q has taken Devin Malik under his wing, nurturing him to become the next talent to emerge from the TDE orbit.

Now, after years of building a reputation as a producer and blossoming as a rapper, earning Best New Artist honors from Pigeons & Planes, Malik is hard at work at his own project. Home to “PDA” and “CANADIAN TUX,” look for the project to release in the coming weeks. Stay tuned for much more from the renaissance man, as he makes 2024 his own.

Watch “PDA”: https://www.youtube.com/watch?v=UZnjxtQ9snM

Stream “PDA”: https://symphony.to/devin-malik/pda

Watch “CANADIAN TUX”: https://www.youtube.com/watch?v=6ePBE2VMdIs