4.19.2024

Video: Chicken P – “Ain’t Runnin’ Out“

A Respected Leader In the Ascendant Milwaukee Rap Scene, Chicken P Refuses to Go Back to the Old Days in the Single From His Upcoming Mixtape The Hardest N**** Living, Coming Soon

Critical Praise:

“One of the best rappers in the Midwest” – Pitchfork

There’s an argument that the artist of this current wave of Milwaukee street rap is Chicken P.” – Pitchfork

“A peer through his YouTube page reveals his versatility: He delivers remnants of Thug or Rich Homie Quan on the melodic ‘Money Counter,’ then excels at more straightforward rhyming on ‘Dawg Ass Chicken.'” – Rolling Stone

“Chicken P’s recording with blinders on—barreling forward at full speed without braking. His dope game raps come with the type of gritty and blunt detail that you can hear in songs from Milwaukee and all over Michigan. ‘Turn the music up, I’m tired of hearing the ringtone,’ he raps. It’s like a scene straight out of Snowfall.” – The FADER

“Arguably the most popular rapper living in Milwaukee for the past few years, Chicken P finally got the record deal he’s long deserved by partnering up with 10K Projects, the indie label behind Ice Spice and Trippie Redd. The latest mixtape in the “BussaBrick” series doesn’t mess with the raw beats and blunt punchlines formula, but “Rollin,” with its sticky chorus and survived-the-streets bravado, is definitely in the running for one of Chicken’s all-time best bangers.” – Milwaukee Journal-Sentinel

The Video:

Over the past few years, the city of Milwaukee has developed one of the most diverse and exciting rap scenes in the country, and rising rapper Chicken P has been at the center of the action. While many rappers in the city have grabbed attention with danceable and memeable party anthems, Chicken P has built a large and devoted fanbase by staying true to himself and rapping his ass off.

The Really Rich Empire CEO demonstrates the skills that has him on top of his city’s rap game on “Ain’t Runnin’ Out,” his new single and music video. Over a beat by ProdbyKaio and OnlyOneG, which mixes booming, distorted midwest drums with the chaotic handclaps that define the Milwaukee sound, the rapper works a flow that oscillates between soft-spoken melody and hard-charging bite. The unflappable rhymer stacks flex after flex, expressing gratitude that he’ll never return to the trenches he emerged from: “I’m really havin’, I don’t keep track of where I’m spendin’/Tell the ref, throw the towel, these n****s finished/I done run this pape up, ain’t runnin’ out,” he lilts. In the video, Chicken P luxuriates in his Rolls Royce convertible, as he flashes his ice and contemplates his next move.

“Ain’t Runnin’ Out” is the next step on the road to Chicken P’s next mixtape, The Hardest N**** Living, arriving in the coming weeks via Really Rich Empire / 10K Projects. Home to the recent single “Shark,” the upcoming mixtape is a well-structured argument that supports the tape’s title, detailing the big and little things that make Chicken P one of the most respected rappers in the Midwest and beyond. The Hardest N**** Living is the proper follow-up to BussaBrick Vol. 3: ReallyRich4Eva and its accompanying deluxe, both of which placed in the Top 30 of Apple Music’s Hip-Hop Albums Chart (and in the Top 100 All-Genres Album Chart). Released in January, the Deluxe edition is home to “Venting,” which is gaining traction on short-form video platforms like TikTok and IG Reels (6.5k creations to date), and has racked up over 1.8 million views on its official music video.

First emerging in the late 2010s, the rapper then known as Lil Chicken made waves in Milwaukee with his raw, bass-boosted sound. Aided by video director TeeGlazedIt, one of the Milwaukee scene’s most respected tastemakers, Chicken P helped solidify the city’s reputation as a hip-hop hotbed, and established himself as its leading voice, with songs like 2021’s “Money Counter” (3.7 million views). The rapper found his stride with his three-volume BussaBrick series of mixtapes, home to fan-favorite singles like “Dawg Ass Chicken” (2.3 million views), “Rollin” (2.5 million views), and “Peoples’ Favorite” (1.8 million views on the visualizer). Six months after finishing a short stint in prison, Chicken P is drawing eyes from across the spectrum, racking up over 3 million streams on his catalog per week and earning co-signs from fellow rappers like Sexyy Red, Babyface Ray, Skilla Baby, Rylo Rodriguez, and Veeze, plus basketball players including Jalen Green and Rob Dillingham.

Stay tuned for more information about The Hardest N**** Living in the near future.

Watch “Ain’t Runnin’ Out”: https://www.youtube.com/watch?v=MSq4QougSeo

Stream “Ain’t Runnin’ Out”: http://chickenp.lnk.to/aro