9.14.20
Rolling Loud “Loud Stream” Festival Recap: Over 4 Million Viewers Tune In to Virtually Rage
Broadcast Exclusively on Twitch, Rolling Loud’s First Virtual Festival Was a Resounding Success, As Millions of Fans Tuned In to Watch Swae Lee, Ski Mask The Slump God, and Many Others Perform Live For the First Time in Months
Critical Praise:
“Rolling Loud has rapidly become the most essential annual hip-hop festival” – The New York Times
“One of hip-hop’s biggest festivals” – The Wall Street Journal
“The country’s premier hip-hop festival” – Billboard
THE RECAP:
The name Rolling Loud is synonymous with star-studded lineups, buzzworthy moments, and party-positive vibes. Translating the Rolling Loud experience from the festival stage to the device of your choice, Rap’s premier festival brand partnered with Twitch to broadcast “Loud Stream,” a live virtual festival that aired over the weekend. Hosted by Druski, Jenesis Sanchez, DJ Scheme, and DJ Five Venoms, the stream presented live performances, including debut performances of new material by Swae Lee and Ski Mask The Slump God, commentary, interviews, and DJ sets over a period of 12 hours on Saturday and Sunday, drawing 4.4 million total live viewers with a high of 60k concurrent viewers.
“Loud Stream” offered thrilling live performances from headliners Swae Lee and Ski Mask The Slump God, plus energetic sets from XXL Freshmen Polo G, NLE Choppa, and Lil Keed, leading ladies like Kaash Paige and Tay Money, plus many more. But half the fun of “Loud Stream” came from what happened in between sets, with banter-filled interviews of artists by stream host Druski, interjections from Rolling Loud co-founders Matt Zingler & Tariq Cherif, and an active livestream chat (25k unique chatters!) clamoring for their favorite artists and songs. The festival also welcomed a virtual crowd, Zooming in a wall of fans directly from their living rooms, which the artists could see and vibe with while performing their sets. “Loud Stream” is the first of three virtual festivals Rolling Loud has planned as part of their new exclusive partnership with Twitch. Dates for the next two will be announced soon.
Rolling Loud’s new partnership with Twitch also includes daily live hip hop-driven programming, offering special guests and original live shows like The Rotation and Loud Gaming. During “Loud Stream,” festival co-founder Tariq Cherif teased upcoming guests for this week’s slate, including Jaden Smith, Swae Lee, and Pouya. Read about Rolling Loud’s full slate of Twitch programming HERE.
Check below for some of the best images of the virtual festival’s most memorable moments, taken by Rolling Loud’s brilliant internal media team.
Check out images from “Loud Stream” as they happen (please credit photos to Rolling Loud / photographer): https://www.dropbox.com/sh/e7m1zr93qoyi7c9/AAAQd4rD-7jyP2A8RAKpgNuea?dl=0
Buy Rolling Loud merch: shoprollingloud.com
See even more highlights on Rolling Loud’s Instagram.
SWAE LEE:
Swae Lee sends off “Loud Stream” Saturday night in style, after performing new song “Dance Like No One’s Watching” (Photo credit: Rolling Loud / @kadeeeem)
SKI MASK THE SLUMP GOD:
During his headlining set on Sunday, Ski Mask played an untitled new song, and paid tribute to his fallen friends Juice WRLD and XXXTentacion (Photo credit: Rolling Loud / @itchyeyephotos)
POLO G:
Chicago’s favorite rising superstar broods in bright lights after his set (Photo credit: Rolling Loud / @itchyeyephotos)
NLE CHOPPA:
Choppa brought positive energy throughout his performance, encouraging fans to mind their mental health before inviting his mom to the stage (Photo credit: Rolling Loud / @itchyeyephotos)
LIL KEED:
Slime Season came early, as the 2020 XXL Freshman played songs from his recent Trapped In Cleveland 3 project (credit: Rolling Loud / @itchyeyephotos)
TAY MONEY:
The Dallas diva performed a colorful Sunday set (Photo credit: Rolling Loud / @itchyeyephotos)
FAT NICK & POUYA:
These two Florida natives and frequent collaborators are Rolling Loud regulars, who’ve been opening up pits at Rolling Loud events since 2015 (Credit: Rolling Loud / @itchyeyephotos)
DUKE DEUCE:
Memphis’s new King of Crunk went all out during his Sunday set, bringing out a full squad of backup dancers (credit: Rolling Loud / @itchyeyephotos)
FOUNDERS:
Rolling Loud founders Matt Zingler & Tariq Cherif (Credit: Rolling Loud/@itchyeyephotos)
MORE FROM THE BROADCAST:
Kaash Paige chills backstage after her standout Saturday set (credit: Rolling Loud/@saadboiant)
“Loud Stream” host Druski kept the vibe going between sets, bantering with performers and interacting with the live chat (Photo credit: Rolling Loud/@kadeeeem)
Co-hosts Jenesis Sanchez and DJ Scheme address the broadcast between sets (Photo Credit: Rolling Loud/@kadeeeem)
For all other inquiries, contact Michelle, Kerry, or Kevin
THE BACKGROUND:
About Rolling Loud
Founded in 2015 by Matt Zingler and Tariq Cherif as a one-day festival in Miami, Rolling Loud evolved into a global behemoth, with massive festivals on both American coasts and international events in Europe and Australia. In October 2019, Rolling Loud hosted the first annual Rolling Loud New York, which boasted one of the brand’s most impressive lineups yet, and in December, it drew 65,000 fans per day to Banc of California Stadium for Rolling Loud Los Angeles.
About Twitch
Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.
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