Critical Praise for Kreayshawn:

"She's probably closer than most of us to what future human beings will be like." - GQ Magazine

"She's at the center of a new hip-hop generation that pairs reckless creativity with online mythmaking and ignores the old rules about who you should be, what you should wear, and what you can become." - SF Weekly

"Kreayshawn is a trendsetter in music, fashion, and the Internet and isn't going anywhere but up." - CBS News

"Kreayshawn has become a global obsession; she's anything but boring." - V Magazine


(May 21, 2012 - New York, NY) Following a year full of shows, travel, press, photo shoots, and personal projects, Kreayshawn, one of 2012's most talked about sensations, will release her debut album, Somethin 'Bout Kreay on August 14, 2012 via Columbia Records. Drawing inspiration from a myriad, of genres including everything from sissy bounce to juke to 80's rap, to pop and beyond, Kreayshawn's album is a reflection of her vast musical taste.

This past year has been a flurry of excitement and new experiences for the 22 year-old Oakland, California native, who abruptly gained the attention of millions when her undeniably catchy anti-materialism anthem "Gucci Gucci," became an instant viral hit. "Gucci Gucci" garnened over 200,000 views within its first 48 hours last May and over 2 million views in just two weeks, with over 34 million views to date. Kreayshawn worked on her debut album in between performances around the world in Japan, the UK, France, and Canada and US major festivals like Voodoo, POPPED!, Bamboozle & The VICE Noisey tour, which she co-headlined with Neon Indian. Says Kreayshawn, "I feel so accomplished, having finished my album; I got to travel the world, perform for crowds of tens of thousands, be on covers of magazines all over the world, and finish a whole album in less than a year."

Setting the tone for Kreayshawn's debut album is the single "Breakfast,", produced by Free School. The video, which she directed and produced in Atlanta, features 2 Chainz. "My favorite part about the video shoot was the breakfast party in the kitchen. It was so colorful and just how I envisioned it when I wrote the treatment." With the album release date now on the horizon, Kreayshawn's excited to share her eclectic style with the public. Says Kreayshawn, "I just want everyone to be ready for a mystical musical journey through genre and sound. There's just somethin 'bout Kreay..."

Watch the video for "Breakfast" here: http://www.kreayshawn.com

"Breakfast" will be available digitally on May 22nd here: http://smarturl.it/BreakfastByKreay


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CONTACTS:
Mike Navarra/ Columbia Records
Mike.Navarra@sonymusic.com / 212-833-7545

Michelle McDevitt/ Audible Treats
michelle@audibletreats.com / 718-768-7275

Dan Friedman/ Audible Treats
dan@audibletreats.com / 718-768-7275

The Background:

A former film student at Berkeley Digital Film School who's directed videos for the likes of Lil B and Soulja Boy and had her work praised by Diplo, The Weeknd, Drake, and others, Kreayshawn, a self-described rapper, DJ, director, swag-assassin, and under-cat, has quickly taken the music world by storm. Initially building buzz with the release of her "Bumpin' Bumpin'" video, in mid-May, 2011, Kreayshawn released her video for "Gucci Gucci," which frowns upon materialism and encourages individuality and self-expression. The video quickly took off, being viewed over 200,000 times in 48 hours and reaching one million views in just over a week. Kreayshawn has since signed with Columbia Records/Sony Music Entertainment. Kreayshawn will release her debut album, Somethin 'Bout Kreay on August 14th, 2012 via Columbia Records.

About Columbia Records:

One of the most respected and successful record labels in the world, Columbia Records is home to established superstars and exciting new talent. Columbia Records is a wholly-owned subsidiary of Sony Music Entertainment.

About Sony Music Entertainment:

Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including American Recordings, Arista Nashville, Beach Street Records, BNA Records, Columbia Nashville, Columbia Records, Day 1, Epic Records, Essential Records, Flicker Records, Kemosabe Records, LaFace Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, Reunion Records, Roc Nation, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Verity Gospel Music Group, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.