The Video:
In 1998, when Constant Deviants were fresh on the scene, the duo released "Can't Stop," an ode to hip-hop that put the Baltimore- and Brooklyn-based duo of M.I. and DJ Cutt on the map. The single served as the foundation for Constant Deviants' now loyal fan base, a swarm of supporters that eventually led Constant Deviants to form their own label, Six2Six Records, a brand they now use to sell vinyl all across the world.
Now, 14 years later and with their latest album Diamond scheduled for release this spring, Constant Deviants are revisiting the track with a sequel, of sorts, fittingly titled "Won't Stop." "The song is a letter to hip-hop," explains M.I., "and since it's Part Two of the record we put out in '98, the point was to capture the feeling of NYC in 2012." Musically, they strike a perfect balance between the two eras, with DJ Cutt's crackling, soulful chops and driving drums, and M.I. at his most earnest – and strongest lyrically – recounting the story of how he fell in love with the music he wound up dedicating his life to. The video, directed by Jimmy Powell and IHenry, captures much of the same classic feel, with shots of M.I. and Cutt making their way across the Brooklyn Bridge and around New York City.
Watch Constant Deviants' video for "Won't Stop" here: http://www.youtube.com/watch?v=uHtZ-QGY8h4
Please contact Michelle or Dan if interested in talking with Constant Deviants.
The
Background:
In the world of hip-hop, a name carries the weight of an entire career. It's the brand, the logo, but most importantly the mission of the group. For Constant Deviants, it's a title that has grown with them over time: constantly changing, departing from the norm. Forming their own imprint SIX2SIX Records in 2009, the group consists of the traditional MC and DJ combination with M.I. (Mr. Impossible) on the microphone and D.J. CUTT behind the tables and beats. With their sights currrently set on the 2012 release of their newest project Diamond, the Deviants are preparing fans for the unheralded return of real rap music with the album's precursor, entitled Platinum: The Mixtape, available now for free download via Bandcamp.
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