The
Song:
For the latest single from The Reset, Apollo Brown teams up with Rochester, New York's own Hassaan Mackey. What stands out the most about the latest single "Odds Ain't Fair" is its lack of pretension. Mackey doesn't waste time hyperbolizing stories to give himself any undue credibility. Instead, the song paints a vivid picture of poverty for listeners. From the very beginning Mackey exclaims, "Since you ain't never been here before, let's take a little tour." Mackey proceeds to lead a lyrical tour of the block, as he knows it. Apollo Brown's soulful instrumental adds a sense of urgency to the song while the chorus, "I'm gonna help myself, I can't help myself," compliments that urgency with desperation. "Odds Ain't Fair" is available on Apollo Brown's new album, The Reset.
Check out "Odds Ain't Fair" feat. Hassaan Mackey here:
http://media.audibletreats.com/Apollo_Brown-Odds_Aint_Fair_Feat_Hassaan_Mackey.mp3
Please post buy links for "Real Detroit" feat. The Left: http://itunes.apple.com/us/album/real-detroit-single/id367915173
Please post buy links for The Reset: http://itunes.apple.com/us/album/the-reset/id368331791
The Background:
Born into a bi-racial family in Grand Rapids, Michigan, Apollo Brown's early influences skewed more toward the music of Journey and The Carpenters than the urban genres his peers often cite as inspiration. This is not to say that once hip-hop came into play, Apollo wasn’t all in. Just as easily as he can praise the virtues of yacht rock, the 29-year-old beatsmith can name personal heroes - Gang Starr, Wu-Tang, Mobb Deep, M.O.P., Nas, and Black Moon - from the early 90s period in which, for him, beats and rhymes became life. Apollo began making his own music in 1996 using Voyetra audio software, then upgraded to Cool Edit 2000 in becoming a self-described bedroom beat-maker for roughly the next eight years. It was the mid-2000s, and the upstart producer saw no future for his work - work he had dedicated his life to - in an industry where radio was setting a formulaic pattern for mainstream music. But he eventually began to miss the creativity in his craft and began producing once again, releasing the instrumental albums Skilled Trade (2007) and Make Do (2009). He went on in 2009 to win the Detroit Red Bull Big Tune Championships and competed in the national finals. Apollo then signed as a producer with the Mello Music Group in December of 2009. His debut album, The Reset, is available now via Mello Music Group.
About
Mello Music Group:
Like Lao Tzu in hip-hop, Mello Music Group provides music for the soul, from the heart of American culture,
opening the realm of the intelligent hip-hop experience through melodic
evocations, beats that corroborate the truth, and voices that roar
above the rising void and impose order on the terrible & triumphant
moments of everyday life. This is the compelling sound of Mello Music
Group. Industry newcomer Michael Tolle founded MMG in 2007 and is acting Director of Operations. MMG will be releasing projects from Oddisee, Georgia Anne Muldrow, Kenn Starr, Finale, Trek Life, Dudley Perkins, Sareem Poems, UPS, and YU in 2010. http://www.myspace.com/mellomusicgroup
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